Fisher & Paykel Healthcare’s Post

Being at the intersection of academia and marketing has been a transformative journey. As a university instructor, I'm not just imparting knowledge; I'm gaining invaluable insights into the minds of tomorrow's consumers. Interacting with students daily provides an unparalleled understanding of emerging trends, preferences, and behaviors, which I seamlessly integrate into my marketing strategies. This dual role allows me to bridge theory with real-world application, fostering innovation and relevance in my approach. Embracing academia alongside marketing not only enriches my professional development but also empowers me to shape the future of both industries.

2 down 1 to go before I hopefully achieve my Level 6 Marketing Diploma! An interesting and challenging assignment that gave me the opportunity to think outside the box and demonstrated how marketing can be key in driving business innovation.

✨The Secret to Marketing Success: Why Understanding Human Reasoning Trumps University Education✨ ✨As marketers, we're often told that a university degree is the key to success. But I'm here to challenge that notion. ✨In my experience, understanding human reasoning is far more valuable than any marketing degree. Here's why: - Deeper insights into consumer behavior - Universal applicability across industries and cultures - Contextual understanding of people's thoughts, feelings, and actions - Critical thinking skills to analyze complex situations - Innovation through understanding human motivations - Long-term relevance in a rapidly changing market - Holistic approach to the customer journey - Empathy and connection with your target audience - Adaptability in the face of change - Foundational knowledge of human behavior 📌Don't get me wrong - university education has its value. But if you want to truly succeed in marketing, focus on understanding human reasoning. Let's connect and discuss how you can apply human reasoning to your marketing strategy! #Marketing #HumanReasoning #ConsumerBehavior #Innovation #Empathy #Connection #Adaptability #Success

The B2B Marketing International Forum 2023, XVII International Scientific and Practical Conference ‘B2B MARKETING’, and The XVII International Student Case Competition in Marketing ‘Raising Industrial Marketing Star’ were truly inspiring events. As a participant and organizer, I was amazed by the exchange of knowledge, ideas, and best practices among experts from various industries. It was a great reminder of the power of networking and the importance of continuous learning. Reflecting on my experience, I encourage everyone to take advantage of every opportunity to learn, connect with like-minded individuals, and push themselves out of their comfort zone. Together, we can achieve great things and make a positive impact on the world. As professionals, let's stay open to new ideas, approaches, and perspectives to stay relevant and grow in our careers. Kudos to my Industrial Marketing Academic Department, Igor Sikorsky Kyiv Polytechnic Institute for annually holding such prestigious events this year dedicated to the 125th anniversary of Igor Sikorsky Kyiv Polytechnic Institute. Let's continue to come together, share knowledge, and collaborate toward a common goal. #Marketing #Innovation #Digital #HighTech #kpimarketing #b2bmarketingkpi

Finally, another semester of Capstone has concluded, marking the end of the MBA journey for most of the students. I hope the marketing insights and skills imparted will serve as valuable tools for students' personal growth and professional success. Here's to a future filled with achievement and innovation!

I really enjoyed this article from Inside Higher Ed by Suzan Brinker, PhD on Fractional CMOs increasing university effectiveness. https://lnkd.in/eeHkJFsx I think fractional CMOs and consultants are a great resource for better strategies for universities and colleges. Having done this work myself I have seen first-hand the benefits of outside expertise to add to the knowledge and strategies of internal teams. I wonder will this demand grow outside the US such as in Europe and the UK? #highereducation #higheredmarketing

Who do you trust? Imagine you are the CEO of a company making money from a non-invasive glucose monitoring system. You were hired by the currently retired owner. They invented the device, and seeded the company - but acknowledged their shortcomings in the commercial space and hired you - first as a head of marketing, then business development, then CEO. Your company is doing well but you are ambitious and you are looking for new opportunities. 👉 Your current Chief of Marketing proposes to enter new markets. 👉 Chief Scientist has an idea to measure the glycemic index of the food 👉 Your intern says that you should research how people behave in groups - and give individual tools to stop peer pressure to eat. Who do you trust? How do you place your bets? Why? If you do not want to post a public response, drop me a line, I will post it for you.

Excited to announce that I have obtained a new certification in Marketing Channel Strategy & B2B2C Routes to Market Specialization from Emory University! As the saying goes, continued learning never exhausts the mind, and I am thrilled to have expanded my knowledge in this field. Looking forward to implementing my new skills and strategies in my work. #marketingstrategy #professionaldevelopment

I had a conversation with Dr. Sourav Ray today. We discussed the future of marketing. If you are a marketing practitioner, student, faculty or just becoming interested in marketing, you don't want to miss this insightful conversation! Sourav is the Lang Chair in Marketing and a full Professor of Marketing at University of Guelph. His research interests are in marketing strategy, distribution channels, pricing, innovation, governance, and technology. His work has been published in top-tier journals, and he has supervised several doctoral students. Prior to University of Guelph, he was the Michael Lee-Chin Family Professor of Strategic Business Studies and Professor of Marketing at the DeGroote School of Business - McMaster University, and an Assistant Professor of Marketing at the Concordia University - John Molson School of Business. He obtained his PhD in Marketing from University of Minnesota, and Aerospace Engineering degrees from Texas A&M University and Indian Institute of Technology, Kharagpur. You can see our conversation here: https://lnkd.in/g5Sxyf_h 💡 #marketing

The Benefits of Studying Marketing at University Studying marketing at university can offer numerous advantages for students looking to pursue a career in the business world. Not only does it provide a solid foundation in various marketing principles and strategies, but it also equips students with valuable skills that are highly sought after in today's competitive job market. One of the main benefits of studying marketing at university is the opportunity to gain practical knowledge and hands-on experience through real-world projects and case studies. This allows students to apply theoretical concepts to real-life scenarios, helping them de... > Readmore https://lnkd.in/eTVRNWnW