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New Post: Champion Duo Hail Growth of Women’s Golf - https://lnkd.in/g2wi8rgs, Saudi Arabia: Past champions reflect on the significant impact of tournaments like the Aramco Saudi Ladies International in driving the global growth of women’s golf. Georgia Hall spoke on the impact of the Aramco Saudi Ladies International Presented by PIF on women and girls. Riyadh, Saudi Arabia: Five years after competing in Saudi Arabia’s first professional women’s golf event, Georgia Hall and Emily Pedersen arrive at Riyadh Golf Club as past champions for the 2024 Aramco Saudi Ladies International Presented by PIF. Reflecting on the significant impact of tournaments like the Aramco Saudi Ladies International in driving the global growth of women’s golf, the duo have highlighted the sport’s evolution and the expanding opportunities for female athletes. Across the last five years of development of women’s golf in the Kingdom, England’s Hall has seen first-hand the immediate impact that has been made on local women and girls. “I’m massively into helping youngsters and women to get into golf, it’s what is needed to help grow the game. I’ve already met a few women amateurs that have taken up golf again since this tournament has been on and we were lucky enough to play with a couple of them in the Pro-Ams the last few years. “The more that women can get into golf in general, the better. I think it’s great that countries have us here and to be competing at such a great tournament with a big prize fund, has definitely improved and it’s great to see.” Last year, the Aramco Saudi Ladies International made history as the first golf tournament to achieve prize fund parity, increasing the purse five-fold to US$5 million to match the men’s PIF Saudi International. Pedersen, the 2020 champion, echoed that increased global exposure through investment in events across multiple continents is the key ingredient in growing women’s golf. “It’s important to show your face in a lot of different countries and the more you play in in America, Asia, here, and different places in Europe, it helps grow the game everywhere. “It’s good to be seen as a player that is playing globally and then hopefully, the better you play, the more you show up to the different events, that’s going to inspire people to maybe turn pro or maybe go out there and travel to different places in the world to play golf.” Both Hall and Pedersen know what it takes to win on the big stages, from the Solheim Cup to Saudi Arabia, their heroics continue to inspire the next generation of female golfers in the Kingdom and beyond. At the 2020 Aramco Saudi Ladies International, the Dane had to shake off Hall as the tournament went down to the wire in a nail-biting play-off. Pedersen’s birdie on the first extra hole was enough for her to take the first Aramco Saudi Ladies Inte

New Post: Champion Duo Hail Growth of Women’s Golf - https://lnkd.in/gNDN6xiR, Saudi Arabia: Past champions reflect on the significant impact of tournaments like the Aramco Saudi Ladies International in driving the global growth of women’s golf. Georgia Hall spoke on the impact of the Aramco Saudi Ladies International Presented by PIF on women and girls. Riyadh, Saudi Arabia: Five years after competing in Saudi Arabia’s first professional women’s golf event, Georgia Hall and Emily Pedersen arrive at Riyadh Golf Club as past champions for the 2024 Aramco Saudi Ladies International Presented by PIF. Reflecting on the significant impact of tournaments like the Aramco Saudi Ladies International in driving the global growth of women’s golf, the duo have highlighted the sport’s evolution and the expanding opportunities for female athletes. Across the last five years of development of women’s golf in the Kingdom, England’s Hall has seen first-hand the immediate impact that has been made on local women and girls. “I’m massively into helping youngsters and women to get into golf, it’s what is needed to help grow the game. I’ve already met a few women amateurs that have taken up golf again since this tournament has been on and we were lucky enough to play with a couple of them in the Pro-Ams the last few years. “The more that women can get into golf in general, the better. I think it’s great that countries have us here and to be competing at such a great tournament with a big prize fund, has definitely improved and it’s great to see.” Last year, the Aramco Saudi Ladies International made history as the first golf tournament to achieve prize fund parity, increasing the purse five-fold to US$5 million to match the men’s PIF Saudi International. Pedersen, the 2020 champion, echoed that increased global exposure through investment in events across multiple continents is the key ingredient in growing women’s golf. “It’s important to show your face in a lot of different countries and the more you play in in America, Asia, here, and different places in Europe, it helps grow the game everywhere. “It’s good to be seen as a player that is playing globally and then hopefully, the better you play, the more you show up to the different events, that’s going to inspire people to maybe turn pro or maybe go out there and travel to different places in the world to play golf.” Both Hall and Pedersen know what it takes to win on the big stages, from the Solheim Cup to Saudi Arabia, their heroics continue to inspire the next generation of female golfers in the Kingdom and beyond. At the 2020 Aramco Saudi Ladies International, the Dane had to shake off Hall as the tournament went down to the wire in a nail-biting play-off. Pedersen’s birdie on the first extra hole was enough for her to take the first Aramco Saudi Ladies Inte

People often ask if we're competing with golf courses... Our answer? It's actually the exact opposite. The golfing industry is like an ecosystem. Within any ecosystem there is competition, but also symbiosis and harmony. Indoor and outdoor golf don't detract from each other, they enrich the golfing industry. Our company was founded from a deep, abiding love for the game of golf. Most of our staff across Australia and New Zealand are golfers, and we spend as much time hitting outdoors as we do on our simulators. The reason for this symbiosis is that while the experience of playing indoors versus outdoors might be extremely different, the core of both experiences can be described in one phrase, "golf is really, really fun". The bottom line is that both industries benefit each other directly. Outdoor and indoor golf provide experiences that the other can't, directly benefitting the most important people in the industry: the golfers themselves. The same can also be said for Hey Caddy, our mini golf brand, which makes golfing more accessible than ever before by bringing a fun, light and social form of golf to the table. Don't have time for 18 holes on a course? Join us at X-Golf. Been nailing your swing form on the simulators? Put it to test on your local course. Overall having both options has more people playing golf. This Golf Australia article sums it up perfectly: “Whether you’re a social golfer, long-time member, weekly comp player, putt-putt specialist, driving range regular or simulator lover – you contribute to our golfing community and the health of our game” #xgolf #golfindustry #indoorgolf #golfaustralia #harmony

Popularity of Golf in Australia Surging Sydney, Australia: Australian golf is celebrating a fourth consecutive year of participation growth, with 17.6 per cent of adult Australians hitting a golf ball in 2022-23. https://lnkd.in/g-hn-_GX Asian Golf Industry Federation

New Post: Season-Ending Switch for Saudi Showpiece - https://lnkd.in/g52VEuiR, Saudi Arabia: The US$5 million PIF Saudi International will move into the season-ending position for both the Asian Tour and The International Series.  Riyadh Golf Club will stage the season-ending PIF Saudi International, powered by SoftBank Investment Advisers, in December. Riyadh, Saudi Arabia: The US$5 million PIF Saudi International, powered by SoftBank Investment Advisers, will move into the coveted season-ending position for both the Asian Tour and The International Series.  To take place from December 4-7, the tournament will make its debut at Riyadh Golf Club after five successful years at Royal Greens Golf & Country Club in King Abdullah Economic City. “We are delighted to be taking this prestigious event to Riyadh Golf Club. Securing this key date and being positioned as the finale to the Asian Tour and The International Series adds to the significance of the PIF Saudi International, powered by SoftBank Investment Advisers, as we see it grow in stature with each edition,” said Noah Alireza, CEO at Golf Saudi, an Executive Member of the Asian Golf Industry Federation. Opened in 2005, Riyadh Golf Club is the capital’s premier golf course. Its par-72 layout is set across 7,434-yards of undulating fairways and has played host to many of the Kingdom’s leading tournaments, including the Saudi Open presented by PIF, the Aramco Team Series Riyadh, and the Aramco Saudi Ladies International. The first players to be confirmed for the December event are defending champion Abraham Ancer, 2022 champion Harold Varner III, winner in 2019 and 2021 Dustin Johnson, and 2022 Open champion Cameron Smith. Smith, who finished runner up to Mexican Ancer in 2023, said: “I am really looking forward to visiting Riyadh for the first time. From what I have read, there is so much going on there with some great sports facilities for grass-roots and professionals being put in place. “We have also heard lots of good things about the championship course at Riyadh Golf Club. Looking at the design and reputation of the course, I reckon it is going to provide us with a real test as we try to stay both out of the water and out in front of what will be another world-class field at the PIF Saudi International.” For the first time this year, the PIF Saudi International will finish on the Saturday in order to align with the final two days with the weekend in the Kingdom as players take aim at the US$1 million first prize and what is considered the most prestigious title on the Asian Tour. The tournament is the last of 10 elevated events on the Asian Tour calendar that offer a direct pathway for players from all over the world onto the LIV Golf League. The champion of the season-ending International Series Rankings will secure a spot on the 2025 LIV Golf League roster. In 2

New Post: Season-Ending Switch for Saudi Showpiece - https://lnkd.in/gKFnvFip, Saudi Arabia: The US$5 million PIF Saudi International will move into the season-ending position for both the Asian Tour and The International Series.  Riyadh Golf Club will stage the season-ending PIF Saudi International, powered by SoftBank Investment Advisers, in December. Riyadh, Saudi Arabia: The US$5 million PIF Saudi International, powered by SoftBank Investment Advisers, will move into the coveted season-ending position for both the Asian Tour and The International Series.  To take place from December 4-7, the tournament will make its debut at Riyadh Golf Club after five successful years at Royal Greens Golf & Country Club in King Abdullah Economic City. “We are delighted to be taking this prestigious event to Riyadh Golf Club. Securing this key date and being positioned as the finale to the Asian Tour and The International Series adds to the significance of the PIF Saudi International, powered by SoftBank Investment Advisers, as we see it grow in stature with each edition,” said Noah Alireza, CEO at Golf Saudi, an Executive Member of the Asian Golf Industry Federation. Opened in 2005, Riyadh Golf Club is the capital’s premier golf course. Its par-72 layout is set across 7,434-yards of undulating fairways and has played host to many of the Kingdom’s leading tournaments, including the Saudi Open presented by PIF, the Aramco Team Series Riyadh, and the Aramco Saudi Ladies International. The first players to be confirmed for the December event are defending champion Abraham Ancer, 2022 champion Harold Varner III, winner in 2019 and 2021 Dustin Johnson, and 2022 Open champion Cameron Smith. Smith, who finished runner up to Mexican Ancer in 2023, said: “I am really looking forward to visiting Riyadh for the first time. From what I have read, there is so much going on there with some great sports facilities for grass-roots and professionals being put in place. “We have also heard lots of good things about the championship course at Riyadh Golf Club. Looking at the design and reputation of the course, I reckon it is going to provide us with a real test as we try to stay both out of the water and out in front of what will be another world-class field at the PIF Saudi International.” For the first time this year, the PIF Saudi International will finish on the Saturday in order to align with the final two days with the weekend in the Kingdom as players take aim at the US$1 million first prize and what is considered the most prestigious title on the Asian Tour. The tournament is the last of 10 elevated events on the Asian Tour calendar that offer a direct pathway for players from all over the world onto the LIV Golf League. The champion of the season-ending International Series Rankings will secure a spot on the 2025 LIV Golf League roster. In 2

Has LIV Golf finally made a hole-in-one?? LIV Golf held their second event in Australia last week, and it was a Rip(per)-Roaring success! The event had over 94,000 fans come through the gates across the 3 days, considerably more than they have at other events around the world. It was great to see the team format gain some traction in the form of a play-off. With the all-Australian team, Ripper GC facing off against the all-South African team, Stinger GC. Now why was the LIV Adelaide event such a success? Especially compared to their other, more tame events? 1. They've cornered the market - Golf fans in Australia have long been starved of access to the best talent in the world. The PGA Tour doesn't have an event in Australia, meaning that LIV entered into an untapped market in 2023. Both the 2023 and 2024 editions of LIV Adelaide were huge successes and captured global attention as a result. 2. Embracing a new generation - The fans who attended LIV Adelaide were noticeably younger than your stereotypical golf fans. The vast majority of the attendance was made up of Gen Z, who seemed especially keen to create an atmosphere and party. The next challenge for LIV Golf is to maintain and build on this momentum. They must use the enthusiasm generated in Australia to propel it's upcoming events elsewhere. It'll be interesting to see how they intend to continue to generate hype for their events that are in more saturated Golf markets like Europe and the US.

We are about to have another shake up in pro golf with the upcoming announcement of the Strategic Sports Group investing in the newly created PGA Tour Enterprises. Looking back, it looks like we are potentially at the exact middle point in the disruption timeline with certainly better days ahead 2009 - European Tour has to cut down Race To Dubai Prize Fund Two years after announcing a break through newly created end of the year super tournament, Prize had to be cut down due to the economic downturn 2011 - LPGA hit by a hard downturn The LPGA staged 27 events in 2011 with total purses of $44.2 million, compared with 37 events in 2008 that offered a total $63.2 million in purses. 2014 Golf World stops its printed publication 2016 Nike stops manufacturing golf clubs 2017 - LET is on the brink of collapsing That year The Ladies European Masters, scheduled to take place in Germany in September with a prize fund of €500,000, became the latest event to be cancelled following the Turkish Ladies Open, Czech Open, Buick Championship and another event due to be held in Italy. 2017 Golf Magazine is sold by Times Inc. 2019 Golf Digest is sold by Conde Nast 2020 - Golf Channel moves out of Orlando 2021 - LIV Golf Investment is created 2022 - Discovery shuts down GolfTV After a breakthrough deal with the PGA Tour, another one with Tiger Woods and finally the acquisition of Golf Digest, Discovery is giving up on its Golf Platform dreams. It's not just the Pro Golf tours that were disrupted, the entire pro golf value chain has been under pressure for more than a decade. That's why I'm so excited about the SSG/PGA Tour deal. SSG is an incredible club of some of the best financial minds in sports, you have to believe new ideas and better models will emerge. In a way, pro golf has been put in a position where suddenly it's much easier to be bold and innovative, unlike many other and less disrupted sports and media properties.

The popularity of indoor golf simulator businesses is on the rise, indicating a growing demand for indoor golf options. However, before opening such a business, there are several factors to consider to ensure its success. Read our blog to learn more! https://lnkd.in/eE7ARZ_v #GolfIndustry #GolfTech #GolfSimulator

As we move into August, golf recruitment can hit a bit of a wall due to your prospects not being available. Time away with family or with summer not being too long in the UK, are golf clubs still pursuing new members? Our article outlines ways about how to attract more members at a time which is often quiet. #playmoregolf #flexiblemembership #attractingnewgolfers