I'm torn between loving the current nostalgia marketing trend and feeling oddly manipulated by it. Food, being so immersive and evocative, is a fun and natural fit for retro aesthetics and menu items, but for larger brands in particular, it can be tricky to get the balance right between it feeling authentic and contrived. Some more thoughts on the movement here, https://lnkd.in/g9SuhDwA Originally published in Propel Premium #NostalgiaMarketing #FoodServiceStrategy #HospitalityConsulting #RestaurantStrategy
astute as always. maybe yes we do need to move on.
Founder of Juniper Strategy & Head of Strategy at Prepline Holdings
3moBurger King McDonald's Pizza Hut The Ivy Collection