Retail media is set to account for nearly a quarter of all US media spend in the next 3 years.* 🚀 🤯 Don’t miss out on your chance to hear from industry leaders to build the right strategy! ➡ Join us TODAY: https://bit.ly/3Xxo7KX Hosted by Morgan Grant Chapman, featuring Ian Simpson, SVP, of Innovation & Strategy at Sensor Tower, and Britt Polihronis, VP, of Operations at Hy-Vee, Inc.'s #RetailMediaNetwork, Redmedia 🛒 💡 Can't make it? Register anyway, and we'll send you the recording. (*Source: EMARKETER)
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Check out our upcoming webinar today at 2p EDT where Morgan Grant Chapman and other industry vets discuss actionable tips for launching a winning retail media strategy!
Retail media is set to account for nearly a quarter of all US media spend in the next 3 years.* 🚀 🤯 Don’t miss out on your chance to hear from industry leaders to build the right strategy! ➡ Join us TODAY: https://bit.ly/3Xxo7KX Hosted by Morgan Grant Chapman, featuring Ian Simpson, SVP, of Innovation & Strategy at Sensor Tower, and Britt Polihronis, VP, of Operations at Hy-Vee, Inc.'s #RetailMediaNetwork, Redmedia 🛒 💡 Can't make it? Register anyway, and we'll send you the recording. (*Source: EMARKETER)
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Thrilled to be joining an esteemed panel at Media X event today! Our discussion drew parallels to how heated water transitions to steam, illustrating how established practices in performance marketing, traffic optimisation, data visibility, and accessible technology now intersect with a changed regulatory landscape, new networks, and integrations. To get your hands on the latest Retail media report: Please get in touch at [email protected] #retailmedia #insights
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Are we witnessing a revolution in retail media? Innovation Associate, Owen Eddershaw explores this question in a discussion with Troy Townsend, Co-founder & CEO of Zitcha - the all-channel retail and commerce media technology platform. They dive into: ✅ The forces driving the more recent surge of interest in retail media. ✅ Why this emerging landscape can be so attractive for both retailers and advertisers. ✅ How you can effectively tap into the potential of retail media. ✅ Troy shares valuable insights on how to get started with retail media, both from a retail perspective, as well as a brand or advertiser perspective. ✅ How Zitscha is empowering brands and retailers to navigate this new world. Whether you're a retailer looking to monetise your consumer traffic or a brand seeking to connect with shoppers in a more meaningful way, then this conversation is for you. Listen to the full conversation here: https://lnkd.in/dUXkTRpM #RetailMedia #RetailStrategy #Advertising #RetailInnovation
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Skydeo’s back in Austin! Catch Mike Ford at Brand Insider Summit, Retail hosted by MediaPost. As we explore the latest trends and innovations in retail, we invite you to join the conversation. Are you attending the summit? Let us know in the comments, and we'll see you there! #BrandInsiderSummit #MediaPost #RetailMarketing
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We’re counting the weeks until the Digital Shelf Summit 2024 in Nashville! 🌟 We can’t wait to meet you there! You’ll have the opportunity to get exclusive insights from #digitalshelf subject matter experts, like in this session led by Kiri Masters from Acadia and Umer Paracha from Lansinoh Laboratories: “The Great Retail Media Dilemma: Will You Prioritize Growth or Profitability?” #Retailmedia sometimes seems to demand that brands choose to either optimize for #profitability (targeting the bottom of the funnel) or for growth (audience reach). But does it have to be either or? Maternal care brand Lansinoh Laboratories has a goal to grow its market share, while also maintaining profitability. Hear how the brand's advertising strategy has evolved over time to dial in both objectives - across different retailers, media strategies, and segments of its assortment. 🎉 Register now to save your seat at the Summit! ⤵️
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Are technology partnerships a key to retail media growth? 🤝 Omnicom Media Group's Jasmine Poke discusses the intersection of commerce, media, performance, and measurement (and much more) in this #RetailMediaThursdays episode: https://okt.to/lsVt5L
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FYI: CEO of retail media tech platform says retail media networks have better campaign effectiveness measurement (The Media Leader): Troy Townsend, CEO of Zitcha. Measuring the effectiveness of campaigns, and then using those insights to inform media planning, is where the true value of retail media lies. Retail media is maturing, but not in the way most people think. Yes, we’re seeing digital transformation, with some retailers quadrupling the number of digital screens in […] #DOOH #digitalbillboards #digitalsignage
CEO of retail media tech platform says retail media networks have better campaign effectiveness measurement (The Media Leader)
https://digitalsignagepulse.com
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ICYMI: CEO of retail media tech platform says retail media networks have better campaign effectiveness measurement (The Media Leader): Troy Townsend, CEO of Zitcha. Measuring the effectiveness of campaigns, and then using those insights to inform media planning, is where the true value of retail media lies. Retail media is maturing, but not in the way most people think. Yes, we’re seeing digital transformation, with some retailers quadrupling the number of digital screens in […] #DOOH #digitalbillboards #digitalsignage
CEO of retail media tech platform says retail media networks have better campaign effectiveness measurement (The Media Leader)
https://digitalsignagepulse.com
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Are you going to P2PI Retail Media Summit? We'd love to meet you there! Whether you're a valued client or interested in partnering, we're excited to connect. Let's chat about how Boostr can help tackle your media business challenges. Book a meeting now! https://bit.ly/3Vp1qai #P2PIRetailMediaSummit
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INTRODUCING...The CommerceNext Steps: Actionable Takeaways from the 2024 Growth Show!🚀⭐ We asked each of our 150+ industry-leading speakers to leave the audience with three key CommerceNext Steps to take back to the office. These actionable takeaways are designed to help you implement the strategies and insights shared during the sessions. 🚨To dive deeper, check out all of the main-stage next steps in our latest article here: https://hubs.ly/Q02DcV8J0 #CN2024 #CommerceNextSteps #Insights #Ecommerce #Marketing #Tech #Retail
Introducing The CommerceNext Steps: Actionable Takeaways from the 2024 Growth Show | CommerceNext
https://commercenext.com
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Chief Customer Officer & Founder, Fluent | Leader in customer acquisition for growth-minded marketers | Board Member, Advisor & Investor, YPO Member
1moExcited about the immense potential in this space for retailers and the strategic solutions we offer to help them capitalize on these opportunities.