Formula 1’s Post

The Midsummer Story | Full Film. "Midsummer" by 'The Morgan Motor Company' in collaboration with 'Pininfarina'. One of the most timeless designed and crafted cars of the 21st Century so far and those with the deepest pockets will gain entry to a car crafted to a level not seen since the Great Enzo Ferrari era.  It is called the "Midsummer" because this will be the only time such a car can be driven for what it was ever built or intended for and for those lucky people who can purchase one of the very best from the best designed by the greatest opens the gates of heaven to an ultra exclusive club of a car category. The Ferrari 250 GT California, one of the most coveted cars of the 20th century which will never been beaten and only a rare 33 Ferrari 250 GT California's exist.  The 'Midsummer' gives that platinum moment for some to purchase what I will call a '21st Century Ferrari 250 GT California'. I say this from seeing the rear of the 'Midsummer' with that long flowing rear and the perfectly placed chromed double exhaust left me seeing briefly the Ferrari 250 GT California. In the 22nd Century The 'Midsummer' will be just as coveted as 'The Ferrari 250 GT California' is from the 20th Century.  Such a breath of fresh air The 'Midsummer' is in an overly stuffy hyper car era of car manufacturers and production. This small article on such a car cannot possible be enough for such a Master class of Coach building rarely ever seen in our time period.

Super Bowl commercials serve as an excellent opportunity to gauge current trends or overused techniques in cinematography. Here are a few observations from 2024: The wide and close lens. Ads shot primarily with wide lenses have been super popular in the past few years. I often see them keeping the camera closer to talent and shooting from a lower angle. Although this one may be beginning to phase out, I still quite like the look. Color grading is leaning towards either a clean, bright, and natural look, or a split-tone, saturated, and low-contrast style. Video walls were only noticeably used in two ads. This suggests that the industry is moving in the right direction by using them more subtly. I was relieved to see less of that shot where the camera rapidly moves up into the talent's face, often handheld. This one has been extremely overused by now. Most of the current trends I’m noticing seem to have been around for a while. I'm curious to see what techniques will emerge for the rest of the year. My prediction is we will see more snorri-cam shots, and camera movement that intentionally breaking of the fourth wall, for example, picking up the camera from the ground and framing it up during the shot. This commercial was my overall favorite: https://lnkd.in/gQ2Hsz_j

NEWS AND INFORMATION HOLLYWOOD BETS ON LAS VEGAS AS SOUNDSTAGES GROW AND NEVADA CIRCLES STRONGER INCENTIVES (By Gregg Goldstein) When crowds gather to watch cars speed through retrofitted streets in Las Vegas Nov. 19, they’ll be looking at more than just the Formula 1 Heineken Silver Grand Prix. They’ll also be the audience — and extras — for Brad Pitt’s untitled racing movie from Apple Original Films and director Joseph Kosinski. “The filmmakers looked at all the different Grand Prix [races] to see where it made sense for their story to play out and where they would film,” says a source close to the production. “They are absolutely embedded in the event as an 11th team. What makes it unique and special is the blending of a fictional team and drivers into the actual 2023 world championship.” The largest potential soundstage in town — and the world — is the 360 feet tall, $2.3 billion Sphere at the Venetian, a gargantuan venue now hosting a U2 concert residency and Darren Aronofsky’s “Postcard From Earth,” a space doc presented on a curved 160,000-square-foot immersive LED display. Studios including Sony and actors like Mark Wahlberg and Jeremy Renner are trying to bring more film and TV projects to the state. “I moved to Nevada, where hopefully we’ll … get a bill passed so we can get tax credits for the state, build a state-of-the-art studio here and make this Hollywood 2.0,” Wahlberg said in October 2022 on “The Talk.” He recently filmed two projects in the state: the Lionsgate thriller “Flight Risk” and the Apple Original Films/Skydance Media action comedy “The Family Plan.” With a wide variety of locations, plus new tax incentive and infrastructure legislation in the works, Nevada is looking like a safe bet for the film and TV industry. Click on the following link to read the entire article: https://lnkd.in/gbGp7tcf — #lasvegas #soundstage #entertainmentnews #entertainmentindustry #SphereAtTheVenetian #tvandfilm

If you can dream it, you can do it. A man of very few words, Enzo Ferrari still remains a legend. And, if you know anything about me, I have, as my girlfriend would say, a sickening obsession with Ferrari. So, when today’s awwwards. Site of the Day landed to be the Ferrari Movie, it would have been completely out of nature to not say something about it. A crisp, clean web design with impactful yet simplistic branding emulates what a Ferrari should be- Elegantly beautiful. The use of solid red and black do not distract you from Mann’s stills of the motion picture. I have always felt there was something emotionally charging yet somewhat fortifying of the 2 tone colour system, wherever it's implementation. Simplicity is the ultimate sophistication and in an era of quiet luxury, we needn’t have over complicated design. Wonderful job, Antinomy Studio & 27b. “Aerodynamics are for people who can’t build engines.” - Enzo Ferrari.

Here is the complete list of nominees in every category for the 96th #Oscars.

'Rain Man' was a blockbuster movie back in 1988, but we all know the real star was the 1949 Buick Roadmaster convertible. Learn more about this classic car star in this MyStar link: https://lnkd.in/dp7AE-Nz #49BuickRoadMasterconvertible #RainMan

Car commercials used to hit the road, racking up costs with film permits, road closures, and fancy camera rigs. 💸 Impressive, but pricey. Enter virtual production! Automotive brands are crafting commercials without leaving the studio. Spectre Studio’s Lexus commercial proves it – seamlessly transitioning from city to seaside in one smooth shot. Movie magic? Of course. Cost-effective? Absolutely! So, what’s your take? Are virtual shoots the future of automotive ads? 🤔 #virtualproduction #production #producer #marketing #advertising #commercial #marketingstrategy

Really think about it; are there products that you use because you saw them used by someone you admire in a movie? Film writers strive to #connect with their target audience. They often times do this by creating characters and storylines that their audiences desire to emulate or mirror. People may strive to mirror their favorite characters by using the same products that they see their #hero using. This has been proven to be a very powerful form of #advertising and it’s no coincidence that certain brands are associated with the hero and other competing brands are associated with the villain. Let us know how Prefix Corporation can help #turbocharge your #marketing.

Further to my obsession over the collision of Formula 1 and the world of Hollywood in the new F1 movie. This is a breakdown of details from a racing journalists perspective; focusing on how the subtle differences in cinematography show F1 like never before, yet is similar to the broadcasting style of the sport. Additionally it reveals a bit more about the cameras and lenses used. #filmmaking #hollywoood #motorsport #film #F1 #cinematography #editing #vfx

🎥 It's #Oscars week... The 96th Academy Awards are on Sunday, which means I get to write about the ceremony and a few of the races. This is one of my favorite events of the year because it allows us to celebrate the power of film and movies. It's also exciting to discuss and debate with other industry professionals and reflect on our favorites from the past year. What were your favorite films from 2023? Check out my predictions and a few of my favorite underrated films in the latest from The Backlot newsletter on #substack.