What color is our beer? 🤷♀️
This weekend, I took my second tour of the #HeinekenExperience located in Amsterdam. Just like the first time, it didn't disappoint. A few things had changed from my first visit, the stables have been replaced by a display of Max Verstappen's RB14 Formula 1 car (talk about replacing horses with horses), new audio-visual experiences have been added, the UEFA Champions League trophy was on disply and the novelty of the first trip was gone.
The one thing that still made the trip memorable for me was the pitch, the delivery and commitment of the tour guides, and the consistency of the #brand throughout the experience. 🙌
Armed with a combination of a well thought out and interesting storyline, the tour guides at the experience let their belief in their brand, their energy and personality shine through. 💃
Many may feel, what is there to beer? Just water, barely, hops, and yeast! But, you would be mistaken, and the team at the tour would inject more than enough enthusiasm into you to help you realise it is so much more.
Without you believing in and being excited about your product or service, no one can even hope to transfer the same to your clients. No one will remember you for tired and tiring session of death by powerpoint. No recall value will ever be created by saying uninspiring words. 🤦♀️
✅So fill your mind and soul with the passion for helping your clients with your products and services.
✅Be excited about how much of a difference you can make for their and your own business.
✅Be the brand ambassador that your firm deserves and help your clients be one too.
The passion and energy needed for captivating and engaging storytelling is a plus in any profession, but it is a must have in #sales. ✌️
Create an experience for your clients that leaves a lasting impression. Because the color of our beer is golden, and it is golden, because gold is for winners (this amazing line is courtesy of the The HEINEKEN Company). 🤗
Kudos to Dolf and all the Heinekenites for keeping the good times going for 150+ years. Wish you many more to come 🍾
#storytelling
#brand
#loveforsales
#linkedin
#linkedincreator
Founder @ Immojourney - Real Estate & Immojourney UG | Real Estate Investment Consulting
2moNahhh the name isn’t long enough.