🌈 We are extremely proud to have been partnered with Pret A Manger
for nearly a decade! ☕
As the UK’s only LGBTQ+ youth homelessness charity, we understand the importance of Pride for businesses. More than half of our corporate donations are made during Pride season.
At akt, we are extremely grateful to receive donations during Pride. For us, it is a natural time to partner with corporations and launch activations at a time when they are more likely to grab customer and staff attention alike.
However, as proud members of the LGBTQ+ community we are also rightfully wary of disingenuous connection, which can ultimately do more harm for our community than good.
That is why we are passionate about collaborating with corporate partners who are committed to LGBTQ+ inclusion and equality internally, and who are seeking to build Pride campaigns that go beyond a social media post.
One of our fantastic partners is The Pret Foundation. The Pret Foundation have remained consistent in their engagement and authentic support of akt, having partnered with our charity since 2015.
As part of our partnership this year, Pret has offered its donation terminals to akt so its customers can ‘tap to donate’ directly to us in their shops during June and July.
Additionally, a percentage of Pret’s Love Bar sales will be donated to akt in July. Donations help to provide emergency support and ‘Rainbow Starter Packs’ for young people who are starting out on their own. These packs ensure young people thrive in their new homes – providing funds for furniture, a deposit and other key essentials.
Pret also holds a strong internal commitment to diversity and inclusion, recently launching its Diversity, Equity and Belonging groups.
Clare Clough, UK Managing Director at Pret A Manger, says: “Together with The Pret Foundation, we are proudly partnered with akt to support LGBTQ+ youth experiencing homelessness.
Over the past eight years, we’ve awarded grants to support young people. This partnership aligns with our commitment to creating an inclusive environment for our customers and employees.
At Pret, we believe everyone deserves a safe space to belong, whether in our shops or support centre. Join us this Pride in supporting akt and the important work they do.”
🔗This pride, you could help us save a LGBTQ+ young person’s life. Find out more: https://lnkd.in/eMzqYMCF
