Hello creatives in the global south, the north is using these blueprints to dominate over everyone with their narrative that we all buy-in. Our narrative is suffering, yet we have a huge story to tell and the world is hungry to hear it told by us(our history, and incredible brands building the continent, ). After checking this story in Mimi Kalinda's post, get some time to think about your contribution to shaping the narrative: https://lnkd.in/dGZt3Ehf
Then let's go global.
To outshine the rule, you have to understand it first. Check the benchmark for creativity by the mighty Cannes Lions International Festival of Creativity, so that you can create a story for that brand that will take it to a whole new level. I'm reading through it for the 2nd time. https://lnkd.in/dSDrXVSq#Lifelonglearning
The Cannes Lions International Festival of Creativity has unveiled its annual State of Creativity Report, capturing the perspectives of 3000 marketers and creatives in a comprehensive survey of today's creative environment.
The study sheds light on the dynamics of both internal and external relationships, highlighting significant disparities in how brands perceive the agency-client relationship compared to their agency partners. Whether you’re on the brand side or agency side, junior or executive, this report serves as a comprehensive guide offering actionable insights to help navigate potential pitfalls and implement effective strategies across your organization.
Click here: https://bit.ly/3PwSiNx to access the full report.
#cannes#canneslions#stateofcreativityreport#creativity#survey#brands#agencies#communication#report
One of the boldest presentations at the Cannes Festival was Mark Ritson's. In a packed room, Ritson questioned the true importance of creativity in advertising.
His standout chart was bold: Cannes-awarded creatives from the past three years, measured by System 1, haven't outperformed the market average. This highlights a critical lesson: we often award creativity for its own sake, not its business impact.
Cannes celebrates creativity, but Ritson's analysis challenges us to rethink our priorities. Creativity is important, but it's only one element of an entire marketing strategy and, when measured, is not one of the leading factors of success.
#CannesFestival#MarkRitson#CreativityInAdvertising#BusinessImpact#MarketingInsights#RethinkPriorities
Komal Lath, Founder, Tute Consult, shares her insight why PR needs its Jambavan moment with ET BrandEquity
It's time to be the artsmiths who weave their magic to create brand narratives that last decades. Change the orbit to embrace newer changes and reach scaleable heights!
Read the complete article with the link below:
https://lnkd.in/gMvpH9aD
Awesome post. I'm taking the liberty of making an excerpt from the post, because it offers an almost tangible pathway to a new audience, as well as to a new context of logical and feasible actions. Congratulations Ms. Hogan.
QUOTE: Cannes is the biggest advertising festival in the world. It’s a strange and discombobulating place to be an activist… but I believe that these are the spaces where we need to be showing up in numbers. If I only speak to rooms of people who nod along, I’m probably in an echo chamber. And we won’t solve this crisis from inside one.
If instead of propping up destructive industries like fossil fuels, aviation, fast fashion, or mass-produced meat and dairy, it promoted a regenerative economy, which put wellbeing and nature ahead of profit? If instead of allying itself with influencers promoting consumption, it allied itself with activists fighting for justice?
The climate crisis is not a logistical challenge so much as a cultural one; it’s a story we’ve failed to tell. As I shared on the main stage, we urgently need communicators and creatives. We need folks with these skills to not only sound the alarm, but show that another world is possible. UNQUOTE.
In my humble opinion, she is 200% correct. One of the several great points within the text, it's about the approach to a new public and audience.
Thank you, Ms. Hogan for offering great new lights to the playing field.
Founder of Force of Nature | Climate Activist | Global Speaker
Made my Cannes début 👀
Attending Cannes Lions felt a bit like stepping into a parallel universe. One where climate change doesn’t exist, where ‘Amazon’ refers to the brand instead of the forest, and where watermelon isn’t the symbol of Palestinian liberation but the flavour of a mass-produced lipgloss.
Cannes is the biggest advertising festival in the world; a shrine to an industry worth $733 billion. It’s a strange and discombobulating place to be an activist… but I believe that these are the spaces where we need to be showing up in numbers. If I only speak to rooms of people who nod along, I’m probably in an echo chamber. And we won’t solve this crisis from inside one.
Advertising shapes what we think about; it decides what’s aspirational, and manufactures our desires. It compels our behaviour. I can’t help but imagine what it could look like as a force for good. If instead of propping up destructive industries like fossil fuels, aviation, fast fashion, or mass-produced meat and dairy, it promoted a regenerative economy, which put wellbeing and nature ahead of profit? If instead of allying itself with influencers promoting consumption, it allied itself with activists fighting for justice?
I met so many incredible people this week who want to be part of solutions — and who have a critical role to play. The climate crisis is not a logistical challenge so much as a cultural one; it’s a story we’ve failed to tell. As I shared on the main stage, we urgently need communicators and creatives. We need folks with these skills to not only sound the alarm, but show that another world is possible.
Recording coming soon 🎥
Huge thanks to Piotr Lewicz from Cannes Lions International Festival of Creativity for making it happen! And to Danielle Cottrell for getting me stage ready 🙏
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#climatecrisis#climateaction#cannes#activism#action#speaker#business#sustainablebusiness#climateanxiety#leadership#publicspeaking#inspiration#marketing#media#advertising
“Still on top of the world” 🌍
“What the agency actually does - its innovative, strategic thinking, its creative craft - has been as excellent and effective as ever. This is, after all, the world's most creative agency!”
Our year in review by Creative Salon Worldwide, who sat down with our new CEO, Miranda Hipwell to discuss how 2023 has been a year of change coupled with creative consistency.
Read More Here 👉 https://lnkd.in/ebzSJUVa
🗣️ "Personalization is a great thing. I love not having my time wasted. The opportunity for fans, brands, and rights holders is to provide personalized content to fans at scale 📈. Make content, that people actually want, more relevant, more engaging." 🤌🏼
That's what Lewis Smithingham, SVP of Innovation & Creative Solutions at Media.Monks, thinks about the evolving patterns in content creation and consumption.
Watch the full interview with Lewis 👇🏼🌐
https://hubs.la/Q02b1WtZ0
Feel Good Friday. Canada setting a new record for Cannes Lions won has everyone in our marketing community feeling good.
We’re ending the week with another new Canadian Marketing Association podcast featuring an inside view of judging the Cannes Lions International Festival of Creativity.
Thanks to Shelley Brown, Chief Strategy Officer at FCB Canada for a terrific conversation about judging the Direct Category at this year's festival.
Shelley shares her thoughts on:
🌟 How strategy plays a key role in creating winning campaigns
🌟 How the link between strategy and creativity has changed over time
🌟 How the Cannes Lions Festival is changing to reflect shifts in the industry
🎧 Don't miss this chance to get an insider's view of Cannes Lions and learn from one of Canada's top strategists.
Listen now:
#canneslions#marketingcommunications#cmaconnect#creativity#canadaincannes
"Agencies are made up of different disciplines, specialisms, and capabilities. The skill is bringing all of that together to create something special for clients." 💥
In this week's #PowerofAgencyBrands interview, Matthew B., Managing Director, Edelman UK talks to Creativebrief's Stephanie Nattu about trust, change and growth.
As the agency landscape continues to shift, change and become more complex, we set out to distil the Power of Agency Brands by chatting to some of the top agencies in the industry to get their thoughts, insight and future plans.
Watch the full interview with Matt: https://lnkd.in/esinBiMD
The Constraining Choice article reminds us that constraint is the Challenger’s ultimate fuel. Where the natural first response to a lack of resource, experience or interest, is to lower the ambition. Challengers work hard to find the opportunity within the constraint, disrupting the status quo to find a more creative solution.
Africa is no stranger to constraint. There is a significant need for entrepreneurship on the continent, which often requires 'anti-system' thinking: thinking like an entrepreneur, creating a supportive ecosystem, and overcoming the existing constraints.
Yoco is a fantastic local example of doing precisely that. They set out to break free from the constraints imposed by the broader payment systems industry, serving a market of creators that was previously underserved by providing solutions that integrated them into mainstream commerce.
(eatbigfish is brought to you in Africa, by Delta Victor Bravo)
#TheChallengerProject#ChallengerBrand#ChallengerMindset
