Freddy Cleveley’s Post

A great shout-out to employee-generated content here. Thanks for this inspo, Freddy. See the series here https://lnkd.in/gnzrtjSY #mediamogul #EGC #employeegeneratedcontent #UGC #usergeneratedcontent #employeeengagement

Think inclusivity at work isn’t worth focusing on? Think again! Studies have shown that inclusive teams make better business decisions 87% of the time and they make those decisions twice as fast with half as many meetings compared to less inclusive teams. Who wouldn’t want better solutions in half the time? What’s one way to break open and unpack a topic like inclusion at work? Using the LEGO® Serious Play® methodology. This is the ultimate approach to fostering a deep level conversation and generating actionable takeaways for your work team.💡 (Check out the video of a workshop I facilitated) By embracing diversity and ensuring every voice is heard, we unlock boundless potential and drive innovation. LEGO® Serious Play® offers a unique and engaging way to tackle inclusivity head-on. Here's why it's the perfect fit for your workshop: 1️⃣ Hands-On Engagement: LEGO® bricks provide a tangible platform for expression, encouraging all team members to actively participate and contribute their perspectives. 2️⃣ Equal Voices in the Room: Everyone has an equal opportunity to share their ideas, regardless of their background or position within the team. 3️⃣ Creativity Unleashed: The playful nature of LEGO® Serious Play® sparks creativity and unlocks new insights, fostering out-of-the-box thinking and innovative solutions to inclusivity challenges. 4️⃣ Safe Space for Dialogue: LEGO® Serious Play® creates a safe and non-judgmental environment where team members feel comfortable expressing themselves and exploring sensitive topics. So, are you ready to harness the power of LEGO® Serious Play® to cultivate a culture of inclusion in your workplace? Let's build a brighter, more inclusive future together! 💪🌈 #InclusionAtWork #highperformingteams #teambuilding #teamdevelopment

Continuing our journey through the evolving landscape of branding, let's delve into an increasingly vital trend: Inclusivity in Branding. Today's consumers seek brands that not only recognize but celebrate diversity and inclusiveness in their messaging and actions. 🌍 Diverse Representation: Brands like Nike and Fenty Beauty are leading the way by featuring a diverse range of people in their campaigns, showcasing inclusivity in race, gender, and body type. 🗣️ Inclusive Language: Using language that is non-discriminatory and gender-neutral helps brands resonate with a broader audience. It’s about communication that acknowledges and respects diversity. 👁️ Accessibility in Design: Brands are increasingly ensuring their digital content is accessible to all, including people with disabilities. This includes screen reader-friendly websites, subtitled videos, and more. 💼 Inclusive Workplace Culture: Brands are being evaluated not just on their external messaging but also on their internal practices. A diverse and inclusive workplace culture strengthens the brand’s authenticity. 🌐 Global Sensitivity: With the global reach of digital marketing, being culturally sensitive and aware is crucial. This means understanding and respecting different cultural nuances and values. Inclusivity in branding isn't just a trend; it's a shift towards more empathetic and human-centric marketing. It’s about creating a world where every individual feels seen, heard, and valued. Have you encountered a brand that impressed you with its inclusive approach? Or, how is your brand working towards being more inclusive? Let’s discuss how inclusivity is not just shaping brands but also defining the future of consumer relationships. #inclusivebrands #diversityinclusion #empathetic #modernmarketing #branding #trendingnow #brandingtips

You may have noticed over the last, say, twenty years that loads more folks are reading anime. And in the last five-ish years, loads more folks are watching horror flicks from Korea. This isn't because Americans can't write comics or make horror movies! It's because consumers -- you and me -- are digging an expanded set of options. We like more. As creatives, shouldn't we also avail ourselves of more...uh...more-ness? More perspectives and insight and knowledge? Yeah. I think so too. That's what DEI should be about. Ideally, it shouldn't be about checking boxes, but about getting the best person for the gig and letting them be maximally awesome with all their background included. Check out this blog post for actionable intelligence on how to make the most of your diverse teams.

In an ever-diversifying world, Culturefy’s Campaign function stands at the forefront of inclusive advertising. We create campaigns that are not just visually appealing but are also culturally rich and diverse, celebrating the myriad faces, voices, and stories that make up our society. 🌏 Wide-Ranging Representation: With Campaigns, incorporate a spectrum of cultural narratives, ensuring that your content resonates with people from all walks of life. This diversity in representation not only enhances the relevance of your campaigns but also fosters a deeper connection with a broader audience. 🌈Inclusivity as a Priority: At Culturefy, inclusivity is more than a checkbox. It's a core value that drives our creative process. We strive to create campaigns that acknowledge and celebrate differences, be it in ethnicity, gender, age, or lifestyle. This approach not only strengthens the impact of our campaigns but also reinforces a message of unity and acceptance. 🚀 Elevating Brands with Diversity: Inclusive campaigns do more than just engage audiences; they elevate brands. By aligning your brand's message with Culturefy's diverse and inclusive approach, you not only amplify your reach but also position your brand as a socially conscious and globally aware entity. Explore how Culturefy's Campaigns can enhance every campaign. ➡️ https://loom.ly/cTdBN-o #CulturalDiversity #InclusiveMarketing #CulturefyCampaigns #BrandElevation #UnityInDiversity #AuthenticRepresentation #GlobalAwareness #SocialConsciousness #DiverseNarratives #MarketingForAll #EmbraceDiversity #InclusiveAdvertising🌟

In an ever-diversifying world, Culturefy’s Campaign function stands at the forefront of inclusive advertising. We create campaigns that are not just visually appealing but are also culturally rich and diverse, celebrating the myriad faces, voices, and stories that make up our society. 🌏 Wide-Ranging Representation: With Campaigns, incorporate a spectrum of cultural narratives, ensuring that your content resonates with people from all walks of life. This diversity in representation not only enhances the relevance of your campaigns but also fosters a deeper connection with a broader audience. 🌈Inclusivity as a Priority: At Culturefy, inclusivity is more than a checkbox. It's a core value that drives our creative process. We strive to create campaigns that acknowledge and celebrate differences, be it in ethnicity, gender, age, or lifestyle. This approach not only strengthens the impact of our campaigns but also reinforces a message of unity and acceptance. 🚀 Elevating Brands with Diversity: Inclusive campaigns do more than just engage audiences; they elevate brands. By aligning your brand's message with Culturefy's diverse and inclusive approach, you not only amplify your reach but also position your brand as a socially conscious and globally aware entity. Explore how Culturefy's Campaigns can enhance every campaign. ➡️ https://loom.ly/cTdBN-o #CulturalDiversity #InclusiveMarketing #CulturefyCampaigns #BrandElevation #UnityInDiversity #AuthenticRepresentation #GlobalAwareness #SocialConsciousness #DiverseNarratives #MarketingForAll #EmbraceDiversity #InclusiveAdvertising🌟

#WomenCrushWednesday: Turning Words into Action for Inclusion in the Experiential Marketing Industry Two weeks ago, I had the privilege of being a guest speaker at the EXMAN WIE programme, where I spoke on the topic of Inspire Inclusion. One of the key takeaways from my talk was the need to shift our focus from talking about inclusion to taking concrete actions. For Women in Experiential (WIE), it's time to roll up our sleeves and make tangible changes to inspire inclusion. We've spent enough time discussing, debating, & strategizing. Now, it's time to accelerate real progress in our industry. During my talk, I highlighted several areas where we can make a difference & do more: Establish formal mentorship programs within Women in Experiential. Pairing experienced professionals with newcomers can provide invaluable guidance & support. Sponsors can play important role by providing opportunities for growth, visibility, & development, helping women overcome barriers & achieve their professional goals. Actively seek out & promote diverse voices in leadership roles. This ensures that different perspectives are heard & valued within WIE, leading to more inclusive decision-making. It's important to encourage open dialogue about inclusion & diversity. By creating safe spaces, both female & male members feel comfortable sharing their experiences, challenges, & ideas, fostering a culture of inclusivity. Providing training workshops & skill-building sessions focused on diversity, equity, & inclusion empowers members to become advocates for change within their own spheres of influence. We should recognize & celebrate the achievements of women from diverse backgrounds within the Experiential Marketing industry. Highlighting success stories inspires others & reinforces the value of inclusion. Collaborate with external organizations beyond experiential, such as media, creative, client, & government sectors, we can leverage their expertise & resources to amplify our efforts and drive meaningful change. To ensure progress is being made, it's necessary to establish metrics & regularly assess our practices, policies, & outcomes. This holds us accountable & guides us towards creating a truly inclusive environment. Involvement of male allies is essential in creating a more inclusive environment within WIE. Inclusion efforts are more effective when everyone, regardless of gender, actively supports & advocates for diversity. To achieve success in our inclusion initiatives, WIE need the support of EXMAN leadership, continuous communication, teamwork, & a commitment to measuring progress. The EXMAN WIE programme was a success - old associates & friends connected, reminiscing about the good old days & fostering camaraderie for the future. It's time for us to make a difference, take action, & inspire inclusion in the Experiential Marketing industry. Together, we can create a more diverse & inclusive future for everyone. ~ D.K.O #DKOconsulting

Diverse representation in content isn't just an idea; it's a crucial necessity. Here's why: ✅ Authenticity and Relatability: Diverse representation mirrors real-life experiences, making content relatable to a broader audience. Brands like Nike, by showcasing diverse athletes, resonate with diverse communities worldwide. ✅ Expanding Perspectives: Inclusive content exposes audiences to different viewpoints, fostering understanding and empathy. Netflix's diverse shows, like "Never Have I Ever," offer diverse cultural perspectives that appeal to a global audience. ✅ Building Stronger Connections: Inclusivity builds trust and loyalty among audiences. The Body Shop's campaigns celebrating diversity not only promote inclusivity but also establish a loyal customer base that resonates with their values. Key Learnings: 🌟 Representation Matters: Diverse content resonates with various audiences, fostering stronger connections. 🌐 Cultural Awareness: Inclusive content helps break barriers, promoting understanding and empathy. 👥 Community Building: Diverse representation builds trust and loyalty among a broad spectrum of audiences. Have you encountered content where diverse representation positively influenced your engagement or perception? Share your thoughts in the comments and let's celebrate the power of inclusivity in content creation!

Crafting Inclusive Marketing Campaigns for Diverse Gender Identities In today's world, gender identities extend beyond the traditional binary. To effectively reach a wider audience, marketers must employ inclusive practices. Here's how: Embrace Inclusive Language: Utilize gender-neutral terms like "they" and "them" instead of gendered pronouns. Avoid gendered expressions unless directly related to the product or service. Respect Individual Preferences: Avoid making assumptions based on appearance or presentation. Tailor marketing messages to specific needs and interests rather than gender stereotypes. Create Inclusive Visuals: Showcase a diverse range of images and videos representing people from all gender identities. Seek Feedback from Diverse Perspectives: Engage with individuals from different gender identities to gain insights and enhance inclusivity. Emulate Inclusive Brands: Follow the lead of companies like Nike, Target, and Unilever, which prioritize diversity and inclusion in their marketing strategies. By adopting these inclusive practices, marketers can create meaningful connections with a broader audience, fostering a more equitable and welcoming marketing landscape.

Have you heard about inclusive marketing? If you haven’t, it is time you did. Inclusive marketing is all about making marketing accessible to everyone, including people with disabilities. At Kleurvision, we understand the importance of ensuring that everyone, regardless of ability, feels represented and valued in the marketing landscape. So, dive into our latest blog "Have You Heard About Inclusive Marketing?" and find out how to make your marketing strategies more inclusive today! https://bit.ly/3wFiejx #kleurvision #kv #agency #studio #blog #blogging #thoughts #advice #musings #web #website #online #digital #marketing #inclusive #inclusion #strategies #brand #branding