Here are the key trends you should know from the latest edition of the Video Marketplace Report. Featuring one of the largest U.S. and European datasets available on the usage and monetization of professional, rights-managed ad-supported video content, this report explores the expanding digital video advertising landscape, current distribution of ad views by platform, programmatic growth updates, and a new breakdown of transaction types in the live environment. Download the report for more insights on advertising trends: https://bit.ly/3WYaxzT #FreeWheelVMR
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An episode packed with insights into the digital world and digital ad marketing! Check it out:
I got to have an incredibly interesting chat with the programmatic ad wizard himself, Joseph Delfino. We talk about the current state of digital ad marketing in the digital world, where it’s headed, and how to develop a successful ad media strategy. Definitely want to check this one out! 👉 Listen to our conversation here: https://lnkd.in/d6daVeBE 🎙Like this content? Want to hear more growth content like this? Subscribe to Growth@Scale for new episodes every week. 🎧
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📽 Many different types of programmatic video advertising are created today. Each allows for interesting creative opportunities. 💡 Learn more: https://lnkd.in/e6fdAQgg #warroominc #programmaticadvertising #videoadvertising
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In CTV advertising, FreeWheel is at the forefront of programmatic innovation. Check out how they are helping not only balance but also enhance the value of both mass and niche content for advertisers with performance and functionality in this @IAB article from their summer blog series. #EffectvEmp https://bit.ly/3yMIJ7R
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Marketing and Sales Coordinator at Ambassadors and Cube | Driving Sales Growth with Digital Marketing
Video ad delivery made easy ▶️ 💯 Don’t fall at the final hurdle. Deliver videos to various platforms, automatically formatted for each channel. https://lnkd.in/ewwwrZpi 🦾
Video ad delivery made easy ▶️ 💯 Don’t fall at the final hurdle. Deliver videos to Google Ads, Meta Ads, Campaign Manager 360, YouTube, and Dutch TV — automatically formatted for each channel. Here's how else Cube helps you stay on top of every creative project: https://lnkd.in/ewwwrZpi 🦾
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Did you know that the average publisher loses 10-40% of their revenue to ad blocking? What you may not know is that ad blocking has largely shifted to ad filtering, with over 350M global users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators. By focusing on ad filtering instead of ad blocking, eyeo balances user centricity with publisher monetization. Find out how 9 of the top 10 Comscore publishers achieve the ideal equilibrium in the publisher’s guide to ad filtering. https://lnkd.in/e9iesyuD #userexperience #adfiltering #publishers
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🚀 How do you reach your audience where they are without spinning your wheels? That’s what Joseph Delfino and Matt Widdoes figure out on the latest episode of Growth@Scale. 🌐 With an extensive background in both traditional and programmatic ad media, Joseph lends his expertise to the evolving landscape of programmatic advertising, the eternal importance of local advertising, and optimizing your ad strategy in the digital age. Key Takeaways: • Linear TV, CTV, and streaming platforms are merging in terms of targeting and measurement • Performance advertisers continue to return to TV for more data-driven opportunities • Creative innovation in TV advertising as led by platforms like Netflix, leading to integrate interactive ad units 📈 Don't miss out on other great content like this on the Growth@Scale podcast… new episodes every week! 🔥 #ProgrammaticAdvertising #AdInnovation #CTVAdvertising
I got to have an incredibly interesting chat with the programmatic ad wizard himself, Joseph Delfino. We talk about the current state of digital ad marketing in the digital world, where it’s headed, and how to develop a successful ad media strategy. Definitely want to check this one out! 👉 Listen to our conversation here: https://lnkd.in/d6daVeBE 🎙Like this content? Want to hear more growth content like this? Subscribe to Growth@Scale for new episodes every week. 🎧
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📊 Scale your advertising efforts effectively with CTV's unique reach capabilities. Our report reveals how CTV campaigns achieve an 87% unique reach with minimal publisher diversity, maximizing efficiency and impact. Unlock the full potential of your ads. Download now! #AdEfficiency #ReachScaling https://lnkd.in/gC8swRa5
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Our friends at Adalytics, a fully independent ad quality and transperancy company released a comprehensive document recently which deep dives into the YouTube Trueview markeplace. Alarmingly, it showed a widespread issue with the actual placement across the TrueView network sites. Positioned as a premium instream video advertising approach, Trueview ads actually appear across a range of low quality out of view outstream inventory. This is affecting New Zealand advertisers, wasting their video budgets and most don't even realise it: https://lnkd.in/gKg9B4Rm
Did Google Mislead Advertisers About Trueview Skippable YouTube Ads? — KBR
digitales.co.nz
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The latest edition of FreeWheel's Video Marketplace Report takes a deep dive into the video advertising trends in the second half of 2023 where programmatic ad views saw impressive growth in the U.S. and EUR. As more programmatic guaranteed and programmatic non-guaranteed deal capabilities unlock, the upward trend is anticipated to continue. Download the full report for more insights. #FreeWheelVMR #EffectvEmp
FreeWheel Video Marketplace Report 2H23: Programmatic Ad View Growth
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The latest edition of FreeWheel's Video Marketplace Report takes a deep dive into the video advertising trends in the second half of 2023 where programmatic ad views saw impressive growth in the U.S. and EUR. As more programmatic guaranteed and programmatic non-guaranteed deal capabilities unlock, the upward trend is anticipated to continue. Download the full report for more insights. #FreeWheelVMR #EffectvEmp
FreeWheel Video Marketplace Report 2H23: Programmatic Ad View Growth
