Gamma Waves’ Post

5 really easy UX changes that led to a ❗ 99% increase in CVR and 14% increase in AOV for this 7-figure luxury apparel brand. Stupid simple UX changes - no big redesign, no major feature builds. Want to know how? On the home page: 1. Change all text CTAs to buttons 🆒 2. Reduce height of sections to make the page more mobile-friendly 3. Add shopping carousels that feature collections On the product page: 4. Move the Add to Cart button above the product description 5. Add a “You May Also Like” Carousel that dynamically shows related products Let me know if you try any of these and what results you get!

Deceptive discounting is increasingly common. To understand why this technique is so prevalent in current e-commerce design, we need to understand the five psychological principles (priming, confusion, overwhelm, dopamine, and urgency) behind it. #UX https://lnkd.in/gTNQafAA

Unlock the secrets to user-friendly website navigation with Tree Testing! 🌳 Struggling to create an intuitive navigation hierarchy for your website? Tree testing is here to rescue your design process! This task-based research method is similar to usability testing but focuses specifically on how well your navigation structure helps your users find information. Why choose Tree Testing? 👀 ✅ Test Early, Design Better: Conduct tests before finalizing page layouts or menus, ensuring your architecture meets your user needs from the start. ✅ Real-World Insights: Evaluate your navigation's performance under actual use conditions, not just theoretical ones. ✅ Immediate Feedback: Learn not only if your users find the right information but also how they search for it—do they go straight to the target or wander through multiple options? ✅ Simplify Your Structure: Find out if overlapping categories (like listing socks under both footwear and accessories) confuse or help your users, streamlining your categories based on real data. No prototypes or visuals are needed; just set up a "tree" of your categories as expandable lists and see how real users navigate it. Perfect for ensuring your site is as user-friendly as it can be! Dive deeper into how tree testing can refine your website’s user experience. Check out this article from NNgroup: https://buff.ly/3Okgf9k #thinkingbig #UXdesign #UIdesign #appdesign #appdevelopment #softwaredevelopment #userexperience #UXtip #productdesign #productdevelopment #creative #development #developmentagency #jobsintech #techindustry #canada #charlottetown #humancentereddesign #ux #userresearch #treetesting

This email from Levi's® SecondHand hits the mark with its clean design and easy-to-follow instructions. The denim texture at the top gives it a cool vibe, and the step-by-step guide with clear icons makes it simple to understand the trade-in process. Overall, it's a solid way to encourage sustainable fashion. 👉 See more @ https://lnkd.in/e-qCrEDj #emailmarketing #emailmarketingexamples #emailgeeks #marketing #design #emailmarketingdesign #marketingdesign #ui #ux

Fashion websites leveling up!? What do you think about today’s fashion brand sites? Need more design vibes, or are they nailing it? #webdesign #ui #ux #fashion #ecommerce

An interesting article about persuasive and deceptive designs, and how they are used to influence purchasing decisions in the big business of fast fashion. #ux #psychology #darkpatterns

This #pdp image gallery right here.. 🔥 Roberto Cavalli’s scrolling effects are 🔥as usual, the magic disappears on mobile 😔 Why does desktop have all the fun? 😭 #fashion #ecommerce #luxury #apparel #UX #UXUI #webdesign #dtc #shopify #merchandising

This email from Zalando Team shows a clean look with bright, engaging photos that make fashion pop! Love the clear sections for trends, streetwear, and designer gear – it’s super easy to see where to click to shop and find out more. Plus, the calm colors and simple layout make everything easy to read. Great work on making this template work in dark and light mode! 👉 See more @ https://lnkd.in/ecGQqYBZ #emailmarketing #emailmarketingexamples #emailgeeks #marketing #design #emailmarketingdesign #marketingdesign #ui #ux

Neat little outfit configurator from Zaful 👗 after you build the look, you can choose sizes and add all to cart in one shot 🥃 This is the desktop experience (mobile is on an adaptive, not responsive site and UI is a bit different, see screen shot in comments) #ecommerce #UX #webdesign #fashion #apparel #merchandising