Garrett Wolfe’s Post

One of the toughest challenges go to market teams have is unifying their insights and processes. I'm looking forward to exploring this topic and how much sales teams are missing by not taking advantage of the amazing signals available to them. https://lnkd.in/gvXjJch3 Terminus. #reveops #salesops #revtech #salestech

The reason I've work where I work (#digitalsalesroom) in the first place: The buying process for software sucks (well, mostly) + outbound sales start getting harder and harder. Commercial leaders want an easier way to buy software. Brands like Stageset want to give an easier experience They want to be seen by multiple potential buyers at the same time. Which is why RevGenius presents its Demo Day! They are connecting founders and GTM leaders over a concise demo day session. Buyers can learn about the hottest new softwares and trends <> Founders can get in front of buyers at scale. I'd say it's a win<>win :) Want to see the hottest new GTM tech? Want to pitch your startup to 500+ GTM leaders? Join me May 15 & May 16 for 90 minutes. 🔊 Demo Day starts at 11 AM EST I hope to pitch there too. Sign up here https://lnkd.in/dQuiFxtv

Explore the powerful partnership that's setting new benchmarks in sales outreach. Our blog post unravels how these giants are reshaping the sales landscape. Get the insights you need to stay ahead! Uncover the future of sales on our blog. Follow the link for the full story: https://lnkd.in/e-uGTmmz #MarketingTech #SalesInnovation #Microsoft #BusinessGrowth

CFOs now run the world. How do you help your champion "sell" to their CFO? I recently bumped into Alex Olley, cofounder/CRO of Reachdesk. He shared an interesting tip: what about having your sellers offer their champions to do a role play to practice the conversation with the CFO? Like me, when Alex first heard about this idea, he thoughts "wouldn't our champions find this weird?". It might be weird but apparently, it works great for Reachdesk and their champions appreciate the exercise very much. It also means sales enablement to the power of 2 (-> enable your sellers to enable your champions). I am now wondering: Is this a common practice? Anyone else having tips on empowering your champion to pass the CFO test? 

Misalignment between marketing teams, technical debt, and disjointed handoffs between marketing, sales, product and success are some of what we call Symptoms of Silos (#SOS). We see the #SOS all the time. So much, in fact, that we figured it was time to share our approach to treating these symptoms and improving the way that B2B revenue teams go-to-market in an increasingly competitive operating involvement. We call this approach: Operations-Enabled Growth (#OEG) #OEG addresses the “Symptoms of Silos” and associated challenges head-on, offering a clear pathway to cleaner marketing, sales, product and success data, improved efficiency across digital and growth marketing efforts, improved sales engagement processes, handoffs, and predictive revenue results. When you implement OEG effectively, you should find yourself with a leaner tech stack, and a more cohesive, streamlined execution process. You’ll know it’s working when you see increased sourced pipeline, improved sales productivity, and better insights from your tech stack. My team at Convertiv has a published an approach to deep dive into both the “Symptoms of Silos,” and the treatment plan of Operations-Enabled Growth. Check it out in the link below, and comment with your thoughts. In the weeks to come, we’ll share more, highlighting success stories, and detailing more about the role that Convertiv can play in help transform your growth efforts. #marketingops #revops #opsenabledgrowth

What are the tactical items on the minds of top revenue leaders in both marketing and sales? Last week, portfolio companies and advisors met for the “How We Scaled This” conference conference hosted by Scale Venture Partners. The day began with attendees joining workshop sessions. Lisa Horner, Kristina McMillan, and I led a group of marketing and sales leaders in a discussion about pipeline. We started our workshop by asking about the hot topics and obstacles facing the attendees' organizations. These were the priority topics shared by the attending sales and marketing leaders: -Creating a differentiated message and articulating a clear value proposition. -Ensuring the right Ideal Customer Profile and its (positive) impact on pipeline. -Using digital signals to prioritize pipeline. -Progressing slow-moving opportunities. -Team composition – from building the right team to helping inbound reps move to outbound motions. Creating a culture of accountability. -Moving up-market and excelling in an enterprise go-to-market motion. -Global GTM challenges, especially consistency in creating demand across regions. -Voice of the customer, cross-sell, and customer retention. -Making sense of it all – i.e., attribution. Why make this post? If this is what you're facing you aren't alone. And if you have other big topics, what did this group miss? Interesting to me, AI wasn't on the list or priority issues. Anything else missing?

Thank you to Josh M., #CMO of Decision Lens for spending time with us in the latest edition of our #AskACMO interview series. From Josh's early experience in #B2B tech companies to his current role with the #saas firm serving the #publicsector, one thing stays consistent: Josh sees through the lens of market researcher. He says, "Some people start in demand gen, some in product marketing, there are a lot of ways you can get into marketing. But basing everything you do on what the market needs and relying on a deep understanding of your buyers and customers are critical skills. My experience in market research has allowed me to advance my marketing career in a way that coming up through a specific discipline may not have". Learn more about Josh's path to CMO by checking out the full blog here: #cmoinsights #b2bmarketing #b2gmarketing #marketingdreams https://lnkd.in/du6ZRE64

📣 The #INBOUND24 agenda is now live! It's time to start planning your ultimate learning experience: https://hubs.ly/Q02t2sH70 Explore the ✨ incredible ✨ lineup, get the set dates and times for each session and Meetup, and use the new filters to find the perfect fit for your interests and goals. From marketing, sales, and customer success, to AI and leadership, there really is something for everyone. So I hope to see you there! 👀 #HubSpot