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Our first paper announced for the 2024 Basel Chapter meeting, is entitled... ‘The Patient Life Experience (PLE) Approach: Using social science methodology to examine diverse patient lives and reduce health’. Our speakers for this paper are – Beyza Klein, Novartis and Rebekah Park, Gemic Take a look at the details of the Basel chapter meeting here on the EPHMRA website – https://lnkd.in/dJgGeqam #ephmra #businessintelligence
Gemic is searching for a Senior Visual Communications Designer to join our team in Berlin. We're looking for someone skilled in information design, data visualisation and solid experience in web or UX/UI design. Click the link below to share or apply! https://lnkd.in/e9HdrwUa
Our work with Jigsaw is one of our most gratifying collaborations at Gemic. We're excited to see Business Insider reporting on our shared effort to make sense of how Gen Zers discern what's true on the internet.
For 3+ years, we've been deep diving with #GenZ to learn how they discern what's true in a 🗑🔥internet. This week, Business Insider featured insights from 3 deep ethnographies with GenZers in India and the US. Is it "alarming"? That's subjective. But comment sections, influencers, and AI have never been more, well, influential. Here's what we found: (1) The global polycrisis feels like the norm (pandemics! wars! insurrections!), so GenZ have developed coping strategies, like "Timepass" and prioritizing efficiency over accuracy of info consumed. These coping strategies can make GenZ particularly susceptible to believing misinformation 🤡 (2) GenZ (like many of us) practice constant vigilance against social sanction, taking cues from peers and influencers on (un)acceptable behavior. But more than others, GenZ turned to AI Assistants for hard social and emotional questions - a bot can’t cancel them 🤖 (Xu et. al., 2024 https://lnkd.in/e5CcFS52) (3) GenZ trusted AI Assistants not because they provide universal truths, but because they offered local, contextualized truths. GenZ triangulate these AI answers within their social webs. We coined this 360 sensemaking process “information sensibility”🧑🚀 (Hassoun et. al., 2023 https://lnkd.in/eX76c5He) (4) GenZ readily use what we call "surrogate thinking”, or outsourcing information synthesis to a pre-vetted source they trust, like an influencer with whom they have a parasocial relationship. This enables GenZ to short-circuit the cognitively taxing process of developing independent perspectives on an issue by blindly trusting the "surrogate thinkers" they follow 🧠 (5) “n=1 thinking” was something we observed talking to GenZers about health information, where they found personal testimonials to be irrefutable. Especially when someone online appeared "like-minded and like-bodied" to them, they often trusted these online strangers' testimonies over statistical probabilities 👬 (Xu et. al., 2024 https://lnkd.in/ewTauspi) Huge thanks to research leads Rachel Xu, Amelia Hassoun, PhD and all of the talented ethnographers who drove this work including Rebekah Park, Ian Beacock, PhD, Nhu Le, Laura Murray, PhD, Todd Carmody, Ph.D., Vishnupriya Das, Ph.D. and many others at Jigsaw and Gemic! https://lnkd.in/eERUu3fP
One of the wonderful things about the work we do at Gemic is not just being able to seek and identify new knowledge for our clients as a basis to place future bets, but to share this knowledge to the public and the communities these learnings most impact. Our health team’s most recent publication, done in partnership with Novartis and patient advocacy organizations, brings a unique perspective on the experience of people with early Parkinson’s disease. Along with identifying significant unmet patient needs, it demonstrates the critical role of the patient voice in shaping wider understandings of what it means to live with the disease for both medical and everyday audiences. https://lnkd.in/gqj-z_EH
Gemic's own Ian Beacock, a leader in our Social Technology practice, was interviewed this weekend on NPR's On the Media podcast about the satire conspiracy Birds Aren't Real and how to fight online misinformation. Take a listen to his conversation with host Brooke Gladstone to learn more about his recent article in The New Republic – building on the prizewinning research Gemic has published with Google/Jigsaw on Gen Zers and misinformation. We're proud to do work that contributes to major public debates about technology and society. https://lnkd.in/d6XhbxtV Ian Beacock, PhD
Our EMEA team is offering an internship opportunity focused around Luxury & Automotive business strategy. Available locations for the internship are London or Berlin. More information and the application portal can be found at the link below. We welcome any final year students, recent graduates, or new professionals. https://lnkd.in/eMiVbwMB
Gemic is now accepting applications for Summer/Fall 2024 Internships. If you're interested in joining one of our focused practice teams, submissions can be entered via our website at the link below. Thank you!
We are excited to welcome the newest members of our team and to celebrate the well-deserved promotions of our colleagues over the past six months. Welcome to Gemic Catherine Paris, MBA, Ashlinn Quigley, Chloe Mandel, Sam Murrell, Leo Kim, Niamh-Erin C., Sam Danello, Karawan Bizri, Eléonore Joassin, Lesley Gotlib Conn, Rachael Sherman and Julian Koschwitz. And of course, a big welcome back to Gemic Alex Cheston and Martyn Keus. Congratulations to our recently promoted Gems Abdullah Khalayleh, Arth Gupta, Duncan Lomax, Enya Trenholm-Jensen, Mei Chen, Robin Laumann, and T.J. Foley. We are looking forward to successfully serving our clients together. Thank you all for being a part of the growth journey at Gemic.
Gemic is #hiring a Visual Designer to work in our Brooklyn office. More information about the role is available on our website along with application link. Apply at the link below or share with anyone in your networks that might be interested! https://lnkd.in/ezhttf67
We're #hiring a new Workplace Experience Manager in Berlin. Apply today or share this post with your network.
