George Ford’s Post

What is the right tech for ABM? ABM strategies are complex and vary greatly according to your business model and internal capabilities. Walk through the challenges and benefits of integrating tech into your ABM strategy, with this easy to follow infographic. 🔍 Based on our recent first party research, this resource aims to help you better navigate your tech choices: https://hubs.ly/Q020WBGW0 #AccountBasedMarketing #Tech #Technology #B2BMarketing #Insights

What is the right tech for ABM? ABM strategies are complex and vary greatly according to your business model and internal capabilities. Walk through the challenges and benefits of integrating tech into your ABM strategy, with this easy to follow infographic. 🔍 Based on our recent first party research, this resource aims to help you better navigate your tech choices: https://hubs.ly/Q020WBGW0 #AccountBasedMarketing #Tech #Technology #B2BMarketing #Insights

What is the right tech for ABM? ABM strategies are complex and vary greatly according to your business model and internal capabilities. Walk through the challenges and benefits of integrating tech into your ABM strategy, with this easy to follow infographic. 🔍 Based on our recent first party research, this resource aims to help you better navigate your tech choices: https://hubs.ly/Q020WBGW0 #AccountBasedMarketing #Tech #Technology #B2BMarketing #Insights

What is the right tech for ABM? ABM strategies are complex and vary greatly according to your business model and internal capabilities. Walk through the challenges and benefits of integrating tech into your ABM strategy, with this easy to follow infographic. 🔍 Based on our recent first party research, this resource aims to help you better navigate your tech choices: https://hubs.ly/Q020WBGW0 #AccountBasedMarketing #Tech #Technology #B2BMarketing #Insights

What is the right tech for ABM? ABM strategies are complex and vary greatly according to your business model and internal capabilities. Walk through the challenges and benefits of integrating tech into your ABM strategy, with this easy to follow infographic. 🔍 Based on our recent first party research, this resource aims to help you better navigate your tech choices: https://hubs.ly/Q020WBGW0 #AccountBasedMarketing #Tech #Technology #B2BMarketing #Insights

What is the right tech for ABM? ABM strategies are complex and vary greatly according to your business model and internal capabilities. Walk through the challenges and benefits of integrating tech into your ABM strategy, with this easy to follow infographic. 🔍 Based on our recent first party research, this resource aims to help you better navigate your tech choices: https://hubs.ly/Q020WBGW0 #AccountBasedMarketing #Tech #Technology #B2BMarketing #Insights

The diverse landscape of MarTech solutions presents businesses with a myriad of options, each catering to specific marketing objectives and operational requirements. Read more 👉 https://lttr.ai/AKn1r #Martech #MarketingAutomation #B2BMarketingAutomation #BusinessStrategy #MachineLearningAlgorithms #MakeDataDrivenDecisions #Business

Ever felt lost in a sea of tech jargon? 🤯 We get it. That's why we're here to cut through the noise with clear, effective strategies that make sense. Want to connect better with your clients? Keep it simple. Share or comment if you've seen the power of simplicity in action! #ClearCommunication #DigitalMarketing #B2BSuccess Get a Free Competitor Analysis

Organizational support of your SalesTech or MarTech is vital to success. Here's how to solidify tech support in your organization: 💲 Talk ROI: Provide hard-hitting data and success stories that showcase how this tech can boost revenue, reduce expenses, improve productivity, etc. 👍 Keep it in Line with the Vision: Illuminate how this marketing and sales tech dovetails with your bigger business ambitions and game plans. 💻 Trial Run: Why not kick things off with a pilot program? This approach allows you to display its effectiveness, without injecting much upfront investment. 👂 Hear Them Out: Make arrangements for collecting and applying user feedback. This shows you're dedicated to continual enhancement and proves you really care about fulfilling user requirements. Feedback loops are crucial! 💡 Compare and Contrast: Draw parallels with rivals effectively incorporating similar tech. This will highlight the importance of keeping up with the Joneses in the industry. 🛑 Head 'em Off at the Pass: Have a clear plan for tackling potential hitches head-on and demonstrate how the tech will manage data security and privacy. #marketingtech #changemanagment #salesandmarketing #salesenablement #salestech #salesdevelopment #martech #martechstack

🙋♀️Show of #b2bmarketers’ hands: Who here enjoys working on company/brand messaging? 🙄 Yeah, I know. Not many of us. Hardly surprising! It’s a thankless, politically charged “marketing” challenge. 🐝 And, the result is more often than not, bland, buzzword infested copy that does nothing to make you stand out and create an impact. But it doesn’t have to be that way. Some pointers are in this lovely carousel. 👏 Companies who I believe have cracked their messaging include:  Pentera, Talentcrowd®, Mischief @ No Fixed Address, CoolAutomation and of course Gong (although their previous version was better IMO). Who would you add to this list? #b2btechmarketers #brandmessaging