Ad Professor’s Post

Simplicity is complex.

How is it 2024--in an age of growing media accountability--and yet Big Tech is putting out more black box ad products?! And then when there are "flukes" in ad spend, they don't offer true refunds, but instead ad credits - with zero explanation as to why the budget spiked. This article is spot-on: advertisers and brands must report this type of bad business. And read the fine print in your Ts&Cs, folks before clicking! #mediaaccountability #transparentfees #advertising #blackbox Anyone in my network used Google's PMAX or Meta's Advantage+? Are they as black-boxy as they seem?!?! https://lnkd.in/e4G3WMc2

In this rapidly evolving identity landscape, recent tests by Samsung Canada show how it is finding success using new identity solutions like Unified ID 2.0 (UID2) to better attribute offline sales from retail stores to online media spend across connected TV, video, and display. #firstpartydata #retailmedia #connectedTV

🌲 So .... that was Christmas, what was your favourite ad? 🎅 Here's my top 5. 1. Apple - Fuzzy Feelings https://lnkd.in/g9_qYrJs 2. Capital 1 – Holiday Night Fever https://lnkd.in/gMFd7mb8 3. Telstra – Hello Christmas https://lnkd.in/gUVzCWjp 4 Coca-Cola – Anyone can be Santa https://lnkd.in/gG6vAx-X 5. Amazon – Joy Ride https://lnkd.in/gjTjFpvs 🎬 Plus.... Here's 5 things to look for in effective advertising ✅ The creative idea and the product are inextricably linked ✅ An engaging story where the viewer feels part of the journey ✅ Evokes an emotional response for long-term memory recall ✅ The look and feel is congruent with the brand values and positioning ✅ Strong brand attribution, product and/or brand codes feature prominently 🎉 Happy New Year #advertising #marketing #christmasads #advertisingexcellence

SNL taps big marketers such as T-Mobile and Volkswagen to sponsor its landmark 50th season....but so far, one obvious candidate -- Apple -- isn't mentioned.... https://lnkd.in/eeRFMg5h #NBCUniversal #media #advertising #mediastrategy #advertisingstrategy

Top Ad Spenders in the U.S. in 2023 1. Comcast Corp. - $6.2B: Leading with diverse brands like Xfinity, NBC, Universal Pictures. 2. Procter & Gamble - $4.8B: Over 60 household brands, focusing on TV, radio, eCommerce. 3. AT&T - $3.8B: Massive investment in TV ads, prime-time sports, celebrity collaborations. 4. Amazon - $3.7B: Heavy spending during Black Friday, Prime Day, promoting Prime Video and Echo. 5. General Motors - $3.5B: Largest auto manufacturer, advertising GMC, Buick, Cadillac, Chevrolet. 6. Verizon Communications - $2.9B: Intensive TV advertising, competing in the telecom industry. 7. Ford Motor Company - $2.7B: Promoting Ford and Lincoln brands across various media platforms. 8. Alphabet, Inc. - $2.6B: Google's parent company, investing in TV ads for Google Search, Pixel, YouTube. 9. Samsung Electronics - $2.5B: Prominent in phones, TVs, and electronics, targeting latest products. 10. Charter Communications - $2.4B: Promoting Spectrum brand post-acquisition of Bright House Networks and Time Warner Cable. Source: austinvisuals

FYI: Most independent billboard operators report revenue growth in 2023 (Billboard Insider poll): Billboard Insider readers are seeing healthy revenue increases based on our readers poll. 10% of our readers say revenues grew more than 10% in the fist quarter of 2023. 27% of Billboard Insider readers said revenues were up 5-10%. 35% of Billboard Insider readers said revenues were up 0-5% and 21% of Billboard Insider readers […] #DOOH #digitalbillboards #digitalsignage

Last night, The Room & Volta Charging inquired about The Consumer Journey’s Last Step: Advertising that Drives Immediate Purchase. The explosion of retail media networks, the sophistication of geotargeting, and the digitization of all forms of media (radio, TV, outdoor) have led to a media environment in which addressability will create increasing accountability. Brands want to see measurable results across the entire media mix. But is this possible?

Dive into the secrets behind the buzz-worthy Monarch Campaign with Apple TV! Our recent campaign with Apple TV created a successful case study for promoting their new show: Monarch: Legacy of Monsters. We've decoded the magic and uncovered 3 game-changing takeaways for your next show-stopping campaign: 1. More = More Apple TV went all in with a fleet of digital mobile billboards, ensuring their campaign was impossible to miss! 2. Prime Locations Location Location Location! Location is everything, and we've got the scoop on selecting the right spots to maximize exposure without breaking the bank! 3. Stunning Graphics Grab attention and hold it with graphics that demand to be noticed! Whether it's videos or striking static imagery, we spill the secrets on making your visuals unforgettable. As industry leaders in Mobile Billboard Advertising, Can't Miss Us is committed to making your campaign a triumph. We proudly work alongside many industries to bring their message to their audience in a cost-effective and unique way. Contact us to learn how you can get your message to your audience. www.cantmiss.us or call us at +1 (888) 637-3433. #appletv #digitalbillboards #oohadvertising #digitaladvertising