Georgia Restaurant Association’s Post

Your satisfied guests can be your most effective brand ambassadors, and loyalty programs are the catalyst for this transformation. By nurturing and rewarding their loyalty, you empower them to spread the word about your restaurant. It's the most authentic form of marketing - when your guests do the talking, others listen. #BrandAmbassadors #WordOfMouth #RestaurantMarketing

With the MEG and NRA conferences in Chicago last week, it was a fantastic opportunity to connect with clients and industry professionals and to learn about the latest trends in marketing and the restaurant industry. #PRAgency #PublicRelations #MediaRelations #ContentCreation #DigitalMarketing #SocialMedia #GraphicDesign #PRStrategy #ThoughtLeadership #CorporateCommunication #IntegratedMarketing #BrandBuilding #OnlineVisibility #IndustryExperts

Facilitated by the inimitable Jon Bains of Obsolete.com, join us this Wednesday 25th May, 10am-midday for another invigorating Business Junction Be Creative (formerly Creative, Digital and marketing group) event focused on fostering collaboration, teamwork, and referral opportunities within the creative, digital, and marketing industries. This bi-monthly event is tailored for agency owners, managers, and professionals looking to expand their networks and explore new ways of working together. Why Attend? Collaborate for Success: Learn effective strategies for collaborating with other agencies and professionals to deliver outstanding projects and results. Team Up for Growth: Discover how teaming up with complementary agencies can help you expand your service offerings and reach new clients. Referrals and Introductions: Understand the power of referrals and introductions in growing your business and building long-lasting professional relationships. Event Details: Dos and Don'ts of Collaboration: Dive into best practices and pitfalls to avoid when collaborating with other agencies and professionals. Roundtable Discussions: Engage in intimate roundtable discussions to share your experiences, challenges, and success stories related to collaboration, teamwork, and referrals. Networking Opportunities: Connect with like-minded professionals and forge valuable relationships that can lead to future collaborations and business growth. Member exclusive: £15+VAT | Non-member: £25+VAT

Who are the people in your neighborhood? Are you taking the time to meet those who live around you, and learn their stories? Business owners, college professors, and air traffic controllers are just a few examples of people who live around me Recently, I had a conversation with one neighbor who owns a catering business, and learned a big lesson, here’s the story: On an evening walk, I learned my neighbor was in the restaurant industry for 50 years before focusing just on catering Before owning restaurants, he studied Marketing at Penn State, what was the biggest lesson he learned there? “Marketing is all about your differentiator” When I asked him his catering business differentiator, he told me: 1. “We make it a personal experience” They recently did a foot tasting for a wedding, where his wife makes the food right in front of them, and he serves it - showing the personal touch and care they provide, and what they bring to their events 2. “We handle the entire process for our customers” Most catering companies just provide food, and guests have to rent the china, cups, silverware, etc. They rent the silverware to their guests, thus increasing “ACV” _____________________________________ The lessons I learned? 1. No matter the fluffy words that others put around marketing, it is all about highlighting your competitive differentiator  2. Provide your customers with the entire solution. Looking at the whole picture puts less on your customers, and provides them with a full experience Ask your neighbor what they did for a living, you are bound to learn something

Save the Dates: SRA Virtual Calls are a great benefit exclusively for state restaurant association staff members. Some calls have been scheduled to occur only in even months. Additionally, should a meeting coincide with a holiday or conflict with a prearranged event, efforts will be made to coordinate an alternative time or date for the meeting. #collaboration #businessdevelopment #communications #marketing #membership

From the start, your restaurant must communicate a clear, strong and consistent Brand Message through ALL aspects of your business to attract & convince your customer to become a frequent guest and "raving fan" for your BRAND. #marketing #restaurantmarketing #rockyourrestaurant

It was great to see the hospitality industry coming together at Machine Hall for the inaugural Good Food Symposium. Guests heard from Callan Boys Alessandro Pavoni Huss Rachin, Palisa Anderson Rebecca Fanning and Patrick Ryan-Parker sharing their ideas and expertise on how to juggle the complexities of the current economic situation, staffing, pricing, social media and communication. As a newcomer into hospitality (Machine Hall Cafe) there were so many takeaways (pardon the pun 😩): Value creation is more about experience than price with familiar and more personal service driving loyalty - no more 'good evening Madam' A strong team culture can keep highly transient staff engaged. Giving them a shared vision of the future provides them with an opportunity to grow both personally and professionally. Staff are an extension of your brand so time invested in them is always time well spent. Google reviews are vital - so ask happy customers to post or only negatives prevail. Answer all negative reviews personally as this will enable brand messaging.  Businesses need to be multi platform business, comms are crucial and EDM’s sitting in the shadow of socials are the key to drive immediate sales.  Cheers! Nine #hospitality

👋 Hey everyone at this week's National Restaurant Association Marketing Executives Group (MEG) conference in Chicago! We're all ears and eager to soak up the insights you've gathered as the industry's top marketing minds connect! 🚀 #2024RestaurantShow #MarketingExecutives #MarketingTools #MarketingProfessionals