GfK - An NIQ Company’s Post

Retail success is within reach! Strategic marketing communication is vital to master your retail media investments and messaging. Our latest blog explores effective channels, media, and messaging for retail growth. 🛒 Read it now ➡️ #GrowthFromKnowledge #RetailInsights #ConsumerMindsets #SalesStrategies #RetailSuccess

Mastering strategic marketing communication is the key to unlocking retail success.

Retail success is within reach! Strategic marketing communication is vital to master your retail media investments and messaging. Our latest blog explores effective channels, media, and messaging for retail growth. 🛒 Read it now ➡️ #GrowthFromKnowledge #RetailInsights #ConsumerMindsets #SalesStrategies #RetailSuccess

Cheers to 2023 – another wonderful year of partnering with CPG Brands and Retailers to help deliver personalized value at scale along each touch point of the shopper’s journey. Check out this video to learn more about us and how we can help you. Looking forward to connecting in 2024! #marketing #digital marketing #performancemarketing #customerjourney #consumerinsights #CPG #retailsales

Timothy McCormack Unveils Digital Marketing Wizardry at Bigeye: Revolutionizing Campaign Strategies for Business Growth ✨ Digital Marketing Insights ✨ Trends Shaping Online Engagement ✨ Navigating the Media Landscape Join the dialogue and share your thoughts! 👇 #DigitalMarketingMastery #BusinessGrowth #MarketingInnovation 

Uncover the power of direct marketing with 5 potent tactics to elevate your business strategy. Personalized communication for increased brand awareness and market dominance. Read our blog for expert insights. https://bit.ly/3UIOnjq

AMP up your advertising to make sales grow. Unfortunately, many ads go unnoticed, lack impact, and fail to drive sales. For advertising communications to work, it needs three crucial ingredients: Attention-grabbing + Memorable + Pertinent = AMP. All three are essential. A brand awareness campaign on its own isn't a guarantee of increased sales. The target audience must know who you are, what you do, why it is relevant to them, and how they can get what you are selling. Our portfolio boasts award-winning breakthrough campaigns and brand platforms for Guinness, Dulux, The Economist, BT, Sainsbury’s, Walkers Crisps, and many more. Some may label this work as pure brand awareness building, but in reality, it was much more. Behind every campaign lay ideas and emotions that amplified the brand in a new way and multiplied sales. So, AMP up your advertising with a breakthrough idea that aligns your business and marketing objectives, delivering results more cost-effectively. CoEx is a strategy and creative consultancy, which delivers breakthrough ideas that change mindsets and behaviour. Curious to know more? Contact Paul or Andrew CoEX #breakthroughthinking

Why Marketing and Advertising is Essential All Year Round 📆 ✔️Maintaining Brand Visibility- During quieter months, companies risk fading into the background if they reduce or halt their advertising efforts. ✔️Gaining a Competitive Advantage- By continuing to advertise when others may pull back, companies can capture the attention of potential customers and establish themselves as leaders in their industry. ✔️Engaging and Retaining Customers- By staying in touch through targeted advertising campaigns, companies can remind customers of their products or services, offer special promotions, and maintain a connection that encourages repeat business. ✔️Stimulating Demand- By strategically advertising during quieter times, businesses can stimulate demand and drive sales, even when consumer activity naturally decreases. ✔️Building Long-Term Relationships- Consistent advertising builds trust and credibility with consumers, laying the foundation for long-term relationships. ✔️Preparation for Peak Seasons- By building brand awareness and engaging with customers throughout the year, businesses can position themselves effectively to capitalise on increased demand during busier periods.

How much should you invest in brand activations and what makes them successful? 💰 📈 With brands under so much pressure, it’s more important than ever that activations are impactful, and measurable. And with so much noise in the world, brands must work hard to cut through. This latest piece of coverage published by Advertising Week off the back of a new paper commissioned by Somerset House (Venue Hire at Somerset House) and featuring Jessica MacGillivray from Event Concept, explores how to build a brand activation that works. 🗒 Key takeaways: > An activation must be about an #experience first with the opportunity to be wed to that memory > Have a robust #strategy > Be #authentic and build #trust > Build and bring together a #community > Back up your #sustainability claims > Serve a #purpose #brandactivation #brandexperience #marketinggeniushub

🌍 Global Marketing Strategy 🌍 In today’s interconnected world, a solid global marketing strategy is essential for businesses looking to expand their reach and grow their customer base. Check out our latest article for key elements of an effective global marketing strategy and tips on how to create a plan that resonates with customers in diverse markets: [Read more](https://ift.tt/eFrdmMQ) Understand the global market landscape, develop a strong brand identity, optimize multichannel marketing strategies, and measure campaign performance for long-term business growth. Have a look!