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"We are on the same team as the media" said Alan Nierob of Rogers & Cowan PMK. Sitting next to Alan as a panellist myself also earlier this week in Monaco, I totally agree with him. I have always thought since the early days of doing PR, that I really didn't mind talking to journalists and had the confidence to pick up the phone to them. Sometimes I really enjoyed listening to their points of view and learned a lot. Heck then I became a journalist after qualifying in PR! And all that still stands true today as I still have valuable relationships with journalists every week. ✅ There are many things to admire in journalists: 1) Their opinions and hopefuly most are well read 2) Their no BS attitude 3) Their realiability in meeting deadlines is A-game 4) They live their job 24/7 always abreast of current affairs 5) Their writing prose, grammar and literary skills 6) Their dedication to get to the truth 7) Their ability to listen 8) Their competitiveness 9) Their die-hard attitude to get a story (not all journalists are like that but alot are) ❌ What not to admire 1) Their news agenda is often not coveraging what I'm bothered about! (But that's national TV news and radio, not B2B journalism) (What doesn't get covered daily that I'm bothered about, if you're wondering, is plant based, veganism, animal welfare for all animals, animal racism (speciesism), climate change, spirituality, mental health, vegan fashion or at least fashion that doesn't involve animals eg. cotton and linen, motivation, entrepreneurialism, geography, travel) If you want to work in PR or are already in PR, realise that the media are not the enemy. You build a relationship with them. Post written by Kerry Hopkins

🔥 Media Insights of the Day! 🔥 📣 Company News & Strategic Moves: Big moves as Walt Disney Pictures VFX workers unite with IATSE. Dolphin Entertainment diversifies further by acquiring Talent Booking and Events firm - Special Projects. Teatro della Pace Films makes a landmark acquisition of Saul Zaentz Film Library, bringing home three Best Picture winners. 🚀 People Movements: New horizons for NATO as they usher in Bob Bagy as Chair and Mike Bowers as Vice-Chair. A significant shift in the Italian media landscape with Marco Chimenz leaving his post as Cattleya Co-CEO to begin a new journey with Federation Studios. Netflix ramps up its leadership strength, welcoming Eunice Kim as Chief Product Officer and Elizabeth Stone as Chief Technology Officer. In addition, Sony Pictures Imageworks celebrates Michelle Grady’s promotion to President, and Ingenuity Studios along with Ghost VFX appoint David Lebensfeld as President. Stay on the media pulse! 🔗 Subscribe for more in-depth insights. #Media #News#Updates#StrikeNews#FilmIndustry#Streaming#AI

🔥 Daily Media Highlights! 🔥 📣 Company News Canada's eOne becomes part of the Lionsgate family in a $375m deal, expanding Lionsgate's global footprint. Warner Bros Discovery marks a significant move in digital streaming with the acquisition of Turkish SVoD platform BluTV. Universal Studios makes a splash as the highest-grossing studio of 2023, surpassing Disney. The Blumhouse-Atomic Monster merger is now a reality, setting the stage for new horizons in film production. 📈 Market Analysis The French box office witnessed a 19% surge in 2023, buoyed by a mix of Hollywood blockbusters and local gems. China's box office also shows remarkable growth, soaring by 83% to reach $7.73 billion, indicating a robust recovery and expansion in the film market. Stay tuned for the latest updates in the dynamic world of cinema and entertainment! 🌐 #MediaMergers #BoxOffice #GlobalCinema #FilmIndustry #MediaNews #MediaInsights

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🔥 Daily Media Highlights! 🔥 📈 Market Analysis Saudi Arabia's film industry is poised for a breakthrough, with funders highlighting its 'sleeping giant' potential. A new report suggests the Disney+ Hulu app might soon surpass Netflix in U.S. popularity and volume. At DICM 2023, Russian melodramas, documentaries, and animations are making significant strides in the MENA region. The Alternativa Film Project focuses on empowering impactful cinema in Central Asia, supporting fresh voices from underserved areas. 🎉 Festivals & Awards 'Inside the Yellow Cocoon Shell' clinches the Asian Feature Film Competition at SGIFF. The German film industry eagerly awaits the announcement of the new Berlinale Director. The Singapore-Spain animation co-production ‘The Violinist’ debuts at ATF, showcasing international collaboration. Stay tuned for more insights into the dynamic world of global cinema! 🌐 #SaudiCinema #StreamingWars #DICM2023 #FilmFestivals #GlobalEntertainment #MediaNews #MediaInsights #Mediatoday #MediaMarketAnalysis

🔥 Daily Media Highlights! 🔥 📣 Company News MAD Solutions secures global sales rights for OSN’s original feature ‘Yellow Bus’, marking a significant stride in content distribution. 📈 Market Analysis Saudi audiences are increasingly drawn to Indian and South Korean content, with streaming services catalyzing global audience expansion. Meanwhile, Muvi Cinemas’ Adon Quinn sheds light on how local content is revolutionizing the Saudi box office at the Red Sea Studio. 👥 People Movement The International Documentary Association welcomes Dominic Asmall Willsdon as its new Executive Director, poised to lead the organization into a dynamic future. 🚫 SAG-AFTRA Updates SAG-AFTRA ratifies a new contract, officially concluding a historic labor dispute and setting a precedent for future negotiations. 🎉 Festivals & Awards The European Film Market (EFM) collaborates with Winston Baker and Yanibes on new finance forum and AfroBerlin initiatives, responding to the growing challenges within the German film industry. Stay tuned for more updates from the world of media and film! #GlobalContent #StreamingTrends #FilmIndustry #SAGAFTRA #EFM2023 #MediaNews #MediaInsights #MediaToday

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Our Co-Founder, Mackenzie Perna, and friend Tyler Paget are talking all things content next week in Orlando. Think short-form video best practices, creator partnerships, and ways in which we like to hone in on data-informed decision-making strategies. Have any questions or specific topics you're curious about within these areas? Drop them here in the comments, and we'll make sure to cover them at the conference or feature them in our journal. Mackenzie Perna #SunAndSolCo Ragan Communications and PR Daily