Gideon Spanier’s Post

View profile for Gideon Spanier, graphic

UK Editor-in-chief at Campaign and chair of British Society of Magazine Editors

Cannes Lions 2023 postscript: GUT instinct and Uncommon energy push ad industry forward. Here’s my Campaign Magazine UK column looking back on the festival where it felt for the first time that the industry was finally moving out of the shadow of the pandemic — creatively as much as commercially. I picked five themes (but there are definitely more): 1) Brands care about creativity and Cannes 2) Creativity is making a comeback 3) New technology and artificial intelligence are a net positive 4) A new breed of independent creative agencies 5) Inclusion and sustainability are still under scrutiny https://lnkd.in/e5rp8JYY

Cannes Lions 2023 postscript: GUT instinct and Uncommon energy push industry forward

Cannes Lions 2023 postscript: GUT instinct and Uncommon energy push industry forward

campaignlive.co.uk

To view or add a comment, sign in

Explore topics