Giles Edwards’ Post

This is good advice whether you've worked 2 days or 20 years in the industry.

Fill in the blank: What happens in ______ stays in _______. The answer is: Vegas. What does that phrase imply? Tom Foolery 🙂 Sin City. Be someone different. I have never been to Vegas. I gambled with my dad in Reno for about 20 minutes for 20 bucks with my dad. We decided that overpriced beer and chicken fingers were a better way to spend our money. Vegas has changed their slogan: What happens here, only happens here. Mhhh... I still think of the first one. #goodtry Repeated experience will always win over any change in messaging. Branding isn't who you say you are. It's who they say you are. Need help with your experience? Let's go 🙂 #BrandPerception #CustomerExperience #BrandingStrategy #MarketingInsights #ExperienceOverMessaging #BrandIdentity #PublicPerception #MessageConsistency #StrategicBranding #GoodTry

I loved every second of it…actually all 180 seconds to be precise. It believe it will work for 3 reasons: 1. Humor 2. Joy —which then embeds—3. Memorability. (I say WILL WORK because this ad was not targeted towards me in North America. I believe that wherever Australian Lamb is available, there will be positive results related their KPIs) Lamb? Not my thing, especially in NA, but you can bet that I will notice it when I’m at the market. Isn’t that the point…to be noticed…in the moment of a purchase opportunity? I won’t think about Lamb while driving around or making a salad. But I will when I am at the market. I believe this is an authentic, memorable and actionable storytelling example reflecting context as much as content- a relevant brand representation within a cultural moment. …and can’t you just see the all the cutdowns on this? It can go on forever…. Fun. Paint a bigger picture—why does this work..or not? Thoughts

I’m about halfway through George Lois’ Damn Good Advice (for people with talent) and it’s so good. Short, one-page provocations that pull you up short and make you think. I’m capturing so many brilliant quotes from this - not just from the people George features but from George himself. Like this one about crying over work clients never approved: ‘I say you never did the job if you didn’t sell it to the client. The accurate measure of a human being is what he or she actually gets done.’ This is definitely worth digging into if you want to level up this year. #inspiration #creative #advertising

A week after April Fools and I'm sure there is only one way the TSA could have made this April Fool's Day post better: They could have not made it an April Fools Day post. Instead they could have actually created this merchandise and given people something to post about. The internet would have eaten it up. It wouldn't just be fans posting. It would have been covered by the media, it would be all over LinkedIn and we would all be talking about how great it was. But they didn't do that. It was just an April Fools joke. One of many April Fools Day pranks. And after analyzing many of them I am certain of two things: 1) Brands would be better off treating every day like April Fool's Day, taking the mentality of "wouldn't it be funny/amazing/great/etc. if..." AND 2) Social Media Teams shouldn't focus as much on what they post. They should instead put more focus on doing things worth posting about.

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📽 🤔 Picture this: Bustling crowds, the rhythmic hum of trains, and the occasional quirky advertisement catching your eye. That's the scene I found myself in during my recent commute through the London Tube stations. As I shuffled through the crowd, a particular ad caught my attention with its intriguing message: "Come a Little Closer." Intrigued, I couldn't resist obeying the command. Little did I know what I was about to encounter. As I edged closer, my curiosity piqued, and I suddenly realized I was standing right in front of the railway track. Talk about taking instructions a tad too literally! If I ventured just a tad closer, well, let's just say my journey would have taken an unexpected turn – quite literally. It was then that the true nature of the advertisement dawned on me. With a chuckle and a shake of my head, I read the fine print: it was an advertisement for a funeral home. Yes, you heard that right. A clever play on words, a touch of dark humour, and a dash of irony – all neatly packaged into a seemingly innocuous subway ad. At that moment, I couldn't help but appreciate the thought process behind the advertisement. While some might find the topic morbid, there's a certain brilliance in using humour to address the inevitable. It's a reminder that even amid life's uncertainties, a bit of laughter can go a long way. So here's to the creative minds behind the ad – thank you for the unexpected chuckle and for reminding me to take life, and its advertisements, with a grain of salt. After all, sometimes the darkest humour shines the brightest light on our shared human experience. #marketing #funeralhomes #funny #innovative #humour #darkhumour #btl #alt #contentmarketing

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I think this Head & Shoulders ad is incredible, and likely wildly effective, and I probably should've written something about it ages ago. But it just came on during the football, so here goes: - It's empathetic, built around the very neat insight that "having" dandruff can't be embarrassing if do something about it. Therefore, the product isn't "for people with dandruff", because as soon as you use it, that's not you. - It's entertaining, leaning into cinema tropes in a silly way that earns and keeps attention. - It's memorable, with a core line that contains the main product keyword as a recall trigger. - It ends with a catchy AF musical number that further embeds the core line and doesn't overstay its welcome. Not the coolest category, not the most earth-shattering creative, but utterly brilliant. And if I had dandruff (I don't...), I know what product would come to mind next time it irritated me. #advertising #insight #strategy #effectiveness

🎄10 BEST CHRISTMAS MOVIES from Influenceminds.agency Dear friends, the magic is almost here! And finally, we can put aside our tasks, meeting friends over Christmas dinners, sipping mulled wine, and sleeping in late! ;) To brighten up your evenings, we've prepared our favorite movies filled with the Christmas spirit — recommendations from our agency! Like, repost, and comment with your favorite Christmas movie! May all your dreams come true! 🎅🏻Hou-Hou-Hou! P.S. We've added links to the trailers - you can download the document to your computer and open them!