Gina Acosta’s Post

It's amazing what you can do with just three days and the support of the Choozle team. Using retail data from Kroger, we worked with our client to launch a national beverage campaign that netted over 10 million impressions, 6.68x ROAS, and $476K in campaign sales. 💰 Read more and learn how Choozle can elevate your campaign: https://hubs.la/Q02x0q-f0 #digitaladvertising #retailmedia #audiencetargeting

Thank you Danny Celoni for a high energy preso at The Drinks Association brekkie this morning! Lots of talking points, of which several stood out… 👉 liquor has great heritage and emotional connection - these will be powerful levers for growth in the coming months 👉 bottleshops and bars are at the heart of communities so talking more to the occasion makes very good sense 👉 costs up, frequency down - times are tough all round right now, and it means BAU won’t cut it in the next 18 months… 👉 Gen Z is hard to recruit…no surprises there, and I can tell you exactly why younger shoppers aren’t excited, category-by-category…(ask me 😉) 👉 delighting consumers with genuine innovation is the way forward…. …and here’s my build on that one… ⭐️ delighting consumers doesn’t stop when they walk in the store. If you don’t delight them when they’re shoppers, you might not get the chance to impress them as consumers!! I’m not CEO of a big business and I don’t claim to know all the tough decisions people in those seats have to make. What I know is retailers and suppliers could be collaborating smarter and putting the shopper at the heart of more conversations, to create more consumers and grow existing baskets. Together, we can put more fizz back in the off-prem in 2025…! (p.s. well done Georgia Lennon and team for the last-minute pivot on location👍) Mia Lloyd John Barakat GAICD James Marinelli Andrew Pearce Lou Henville Glen Scarlett Michael Bornholdt Tim Carroll Agnieszka Pfeiffer Anthony Ghosn Nate Delmenico David Stevenson Julien Marteau ✦ Marketing and Business Leader #shoppercentric #liquor #growthplan #collaboration

We’re kicking off Friday with an exciting update! Ever wonder what really drives loyalty in the grocery industry? Hint: It’s not just about slashing prices or eye-catching promotions. In the latest edition of Western Grocer Magazine, our esteemed CEO, Sharon Vinderine, reveals the key factors that genuinely matter to consumers today. In her feature, "Beyond Price & Promotion: The Importance of Trust in the Grocery Industry," Sharon writes why trust is the secret ingredient for winning hearts and shopping carts in today’s market. She explains why building genuine relationships with consumers is key to standing out from the crowd. It's a must-read for retailers and brands. Check out Sharon's article below for some expert advice on making trust a cornerstone of your strategy. Check it out! https://lnkd.in/gySrJGGd #ConsumerTrust #GroceryIndustry #WesternGrocer #LeadershipInsights

In a new white paper, Banner Variety Within 3 Grocery Giants, Placer.ai examines the market presence of the three largest grocery holding companies in the United States: Ahold Delhaize, Kroger, and Albertsons. The report delves into the primary banners within each company, identifies the most active holding companies in specific markets, and explores the distinct roles played by the various banners within these holding companies. #grocery #cre #Aspire To learn more: 

The recent attendance by the new Grocery Commissioner at the FGC conference has raised some questions from suppliers. We are interested in hearing the perspectives of others. By posing questions that reflect the diverse perspectives within the industry, suppliers can actively contribute to developing policies that benefit all stakeholders. Please submit your questions/opinions anonymously through us through the link below: https://lnkd.in/ge65A8bB #comcom #grocerycomission #grocerycommissioner #questions #opinions #fgcconference #FMCG #Grocery #Supermarkets #NZSupermarkets #SupermarketsNZ #NZGrocery #GroceryIndustry #GroceryRetail

I'm excited to dig into what CPGs should know about today's channel behavior differences with Placer.ai's R. J. Hottovy, CFA on Tuesday! Among the topics: 💲 The latest updates on the surging value retail market. 🛒 How Kroger and Albertsons shoppers differ — and what this means for CPGs. 🆚 A head-to-head comparison of Dollar General and Walmart to help brands make shelf space decisions. 🥤 How brands can take advantage of the latest food and beverage C-store trends. Bring your questions! https://lnkd.in/e8n9WdAd #cpgs #analytics #consumerbehavior

In my latest video, I share what’s new on store shelves for the spring:

As consumers cut back on expenditures, premium brands face an existential question: Should they shift their differentiated position to a low-price message or focus on their unique value and distinctive benefits? For example, should BMW shed its hundred-year-old image of being known for producing high-quality, meticulously crafted cars—"The Ultimate Driving Machine"—to become low price? Would that approach even work? When premium brands try to increase market share by going downmarket while retaining their reputation for quality, they often confuse customers, dilute brand meaning, and allow competitors to claim the title. Steve Jobs knew this challenge when he returned to Apple for his second stint at the helm. Apple was in bad financial shape, and Jobs faced intense pressure to lower prices to compete with cheaper mass-market products. His response to investors: “There are some customers which we chose not to serve." Many years later, Apple tried to go downmarket with a cheaper iPhone, it failed because it was antithetical to what the brand stood for. When Harley-Davidson made cheaper products, it nearly bankrupted the company and destroyed one of America's greatest brands. I empathize with Whole Foods's challenge to address the "Whole Paycheck" perception, but instead of trying to erase this clever, sticky, and indelible cultural meme, I suggest leaning into this perception and owning it in a way that turns it into a brand advantage. Target did this for a while with "Tarjay," the faux French accent meme that reminded customers their products were decidedly chic but affordably worth it, distinguishing them from other mass-merchants.  Some will say food is different, but if Wegmans decided overnight to become a low-priced brand, it would erode the incredible market value they've established over many decades. Secondly, it would fail because there's too much perceptual equity in being a deliciously differentiated brand. Instead, Wegmans continually reminds its loyal customers why the brand is worth the slight premium, particularly in tough times when other sacrifices have to be made. Our society is obsessed with living longer, eating healthier and knowing where its food comes from and how it is made. Instead of trying to become just another ordinary grocery store, I wish Whole Foods reminded customers why good, healthy, sustainable food should cost slightly more than low-price options. #grocerystores #supermarkets #foodretail #food #health #organic #natural #branding #strategy #business #retail #business #sustainability #stores

Snacking anyone? On September 12th at 2pm EST Adam Deremo co-founder of AWAKE Chocolate and Lisa Ham Director of Merchandising and Space Planning from Yesway will join myself and NACS to discuss snacking trends, functional benefits, and what is next. NielsenIQ #NIQandGfK #TheFullView #MovingMeasurementForward #NIQ #GFK #nielseniq #retailanalytics #retailinsights #cpg #cpgindustry #retail #groceryretail #convenience #beverageindustry #quickcommerce #collaboration #future #business #manufacturing #collaboration #connectedcollaboration #media #investments #onlineadvertising #sales #retail #growth #grocery #retailing #technology #sustainability

While it's super exciting to start new distribution, the hard work really starts once you hit the shelves. That's why the team and I at Seal the Seasons have been so excited for our first big activation at Publix Super Markets! We're 10 days into this 14 day activation and we already know its a huge hit with Publix Shoppers. How? Shopper data isn't released for a month or two, we aren't getting daily reports from the distribution center either... Beyond our PO volume, the team has found creative ways to informally track velocities off shelf to get real time results. Two of my favorites: Haley Buggs checks the best buy dates on all bags, thus understanding which small batch production run they are from and how quickly the last production run was sold through. Lot codes or best buy dates changing weekly is a great sign. Thomas Healy carries his trusty sharpie with him on retail visits. Small dots on the top right of the packages certainly are not from Tom! On repeat visits you can get an informal idea on sell through. These tactics aren't a substitute for crucial data from SPINS, but they can help get real time intelligence from your retailers. #localfood #foodandbeverage