GingerMay ’s Post

🌟 Day 1 of Brandwatch's Social Media Summer Camp was a splash! In the sea of "How To's" for social media, it was incredibly refreshing to hear the thorough and insightful presentations. Today's session by Nesibe on Competitive Intelligence was a standout, offering invaluable key takeaways: 🔍 Incorporate social data in competitive analysis 🌐 Create a birds-eye-view of industry trends/topics 📊 Segment data to identify gaps and opportunities 🤖 Leverage AI to discover trends and gain actionable insights 📈 Continuously benchmark competitor social media performance I'm inspired to update my reporting structures and enhance my approach to competitive analysis. Moving forward, I'll focus on being more strategic and uncovering new opportunities, rather than just tracking our content progress. Excited for the next sessions! 🚀 #SocialMedia #CompetitiveIntelligence #Brandwatch #DigitalMarketing

This week, I had the amazing opportunity to attend Digiday in Nashville for the first time in a long while. I do not get to attend as many conferences as I did in the past, so I saw this as a chance to learn and grow. Besides reconnecting with old friends and making new ones, I left with numerous valuable insights that I am excited to delve into further. The key takeaways for me where;  -Everyone is trying to use some type of AI tool to make all parts of digital (and traditional) media easier.     -When will that cookie crumble? And what will the true implications be, considering everyone is also trying to find a solution to the cookie-less world?     -We need to do better with DEI. No exceptions.     -Contextual targeting will not only become more of a necessity, but also important for truly understanding customer insights in order to know which context to focus our dollars on. So many great vendors, so much great food.  Until next time Andi Graham

I love this demonstration of Bolt Insight's new product Bolt Chat AI in action! Gathering beautifully human responses that give use deeper insights and understanding! We're currently looking for a Full-stack Developer to come on board and drive this product forward, key skills we are looking for: 👾 Excellent web developing skills, with track record of designing and implementing new solutions and product features. 💬 AI generative experience/interest 👣 Loves finding new pathways 💡 True innovator who loves experimenting and working at the forefront of technological development! If this is you, DM me! #human #insights #aiadvancements #marketresearch

On this weeks episode of Skai’s Retail Media Thursdays, Harsh Jiandani, Chief Commercial Officer, was featured alongside industry experts to chat about the future of retail media. Harsh shared valuable insights, including how the industry will look to solve fragmentation over the next 5 years. Exciting times ahead for innovation in retail media!💡 #retailmedia #commercemedia #adtech #cannes2024

🚀 Exciting News Alert! 🚀 MediaVision is launching our weekly insight series highlighting the biggest and fastest growing brands in each retail sector for the previous month! 🌟 At MediaVision, unlocking the power of market data using Metis is our core focus. Reacting to changes in consumer behavior four times faster than the competition, we help our clients seize opportunities and stay ahead. This dedication has earned us multiple awards and accolades this year. 🏆 We also know while SEO plays a pivotal role in profitable new customer acquisition for retailers, understanding brand search trends gives our clients unique data to inform their strategies and evaluate marketing impact on their brand. 📈 Introducing Metis’ Share of Brand Search! 🚀 Monitoring brand search trends against key competitors is crucial for big retailers. This data correlates with changes in demand, profitability, and share price, aiding our clients in making informed decisions. 📊 Although we won't share our complete weekly data publicly, we will highlight the fastest growing brands every week. This industry-first initiative aims to provide insights, celebrate success, and foster learning within the community. 🎉 This exclusive offering is designed to be a valuable resource during challenging times, bridging gaps in the market information landscape. Stay tuned for more updates! 🌟 Your feedback is invaluable! Subscribe to our newsletter for more insights. Check out the link in the first comment. 📩 #MarketInsights #RetailTrends #BrandSuccess #DataDrivenDecisions

This week's AI-Powered Insights: 💬 🎅🏻 Unwrapping Gen-Z reactions to flagship brands 2023 #Christmas Campaigns 🎄✨ That’s right, it’s almost December. And that means brands across the land are lining up to hit us right in the warm festive feels with their big annual Christmas campaigns ! 🎁 🛍 We’re bringing you the first of our 2 part series covering #holiday #advertising in the #UK and the #US! 🇬🇧 🇺🇸 First up - the UK The The Coca-Cola Company (The World Needs More Santas) and Marks and Spencer (Christmas Food) are two national seasonal staples when it comes to #ChristmasAds. How did Gen-Z’s reactions to these #ads compare to older #generations this year? Are these #brands set to be the bringers of that warm fuzzy Christmas feeling, or are these types of big annual campaigns now missing the mark with younger viewers? BoltChatAI - the World's First AI-Powered #Qualitative Research Tool uncovers the top need-to-know insights, as we gear up for Christmas, round 2023! Contact us to ask for the full report 👩🏻💻 Just click to ask your own burning question: www.boltchatai.com ↖️ #StoryTelling #HolidayMarketing #Christmas2023 #MarketResearch #ConsumerInsights #CocaColaChristmas #RealMagic #CocaCola #MarksandSpencer #FoodAndBeverageIndustry #CPG #GenZ #AiAdvertising #AI

✮ We're so happy for Jeff Bander and Nuria Sichalla, who successfully provided insight into an update of our latest study on the effectiveness of social media advertising yesterday at the Advertising Research Foundation (ARF) Attention event! ✮ 🛒 🏪 For the ATLAS study we were partnering with giants like Dynata to explore how ads influence consumer behavior on ecommerce platforms like Amazon. 🔍 For those of you who were unable to attend our talk, here is an overview: 📢 ATLAS explored the utilization of full vertical ads and used Realeyes - Vision AI technology to measure direct attention 🪝 With an innovative approach participants unknowingly contribute to the research, ensuring authentic responses 📊 We collected comprehensive data across multiple brands and product types, with behavioral metrics tracked over 20 variables 🧩 Preliminary results highlight distinct patterns in attention and purchase behavior across different platforms 🎯 Stay tuned as we dive deeper into the data to enhance our understanding of digital advertising's impact! 🤩 A big shout-out to our partners and friends at Dynata for making this global research possible across 60+ countries and a special thank you to Gareth Tuck, who not only supported us at #ARFAttention but also as a great team member in our international team! 🌍 #Attention #ConsumerBehavior #SocialMedia #Advertising #AdImpact #InnovativeResearch #MarketResearch #GlobalResearch #Partnership #ARFAttention2024 #ARF

🌱 and welcome to March…….☀️ As we welcome the arrival of spring in EMEA, marketers gear up to harness the changing consumer landscape. March signifies more than just a change in seasons—it's a pivotal moment for businesses to delve deep into their marketing data, extracting valuable insights to drive impactful strategies. In the ever-evolving world of marketing, managing, transforming, and analysing data takes centre stage this month again. Understanding shifts in consumer behaviour as individuals emerge from winter hibernation becomes paramount. It's not just about adapting to the season; it's about crafting strategies that resonate with the renewed energy and interests of our target audience. From promoting products tailored to springtime activities to orchestrating seasonal campaigns that capture the essence of the season, marketers have many opportunities to connect with consumers. March also brings forth significant events like #internationalwomensday #stpatricksday and the frenzy of March Madness, providing plenty of avenues to engage with our audience through targeted initiatives. By effectively managing, transforming, and analysing marketing data this March, businesses can stay agile, relevant, and competitive in a dynamic and seasonally influenced market landscape. Let's connect and discuss in more detail if you feel your missing out on any of that data from the work you and your team are putting in. 💼📈 #martech #digitalmarketing #data #analytics #ai #innovation Supermetrics

Did you know, according to Psych Central, the most personal thing you can ask someone is “What are you feeling?”. Weird. I always thought the most personal thing you could ask was “Eeeeew…was that YOU?” Check out this post about personalization: https://lnkd.in/e7HkEPT6 #emailgeeks #emailmarketing #email #digitalmarketing #smartersends

What does 2024 hold for eCommerce? The talented Teresa Sperti (GAICD) & Petra Sprekos from Arktic Fox share an overview over 8 Digital and eCommerce trends for the year ahead. Enjoy the (must) read! What trends would you add? #2024digitaltrends #eCommercetrends