MAD//FEST was back this week, bigger and better than ever... Here are our top 3 takeaways so far: 1️⃣ Retail Media Networks: With access to robust first-party data, retail media is set to lead the charge and dominate in the cookieless era. As outlined in a panel with Kate Blaxill, Enterprise Sales Director at InfoSum and Stephen Shepherd, Media Proposition Director at Tesco Media – this offers retailers a significant advantage in matching, segmenting, and measuring, creating massive opportunities for both retailers and advertisers alike. 2️⃣ From Mad//Men to AI Teams: The advertising world is undergoing a transformation reminiscent of the 'Mad Men' era. AI-driven marketing is revolutionising the industry, enabling data-driven strategies that enhance campaign effectiveness and personalisation. As highlighted by Salvatore Internullo of MINT and Rio Longacre of Slalom, embracing AI is crucial for modern marketers. 3️⃣ Fortune Favours the Bold: It's essential for marketers to take an active role in decision-making across all levels, from conception to execution. Bold ideas and innovative approaches shouldn't be confined to the c-suite but embraced throughout the organisation to drive business forward. #MadFest2024 #RetailMedia #AIMarketing #InnovationInMarketing #FutureOfAdvertising Mary Keane-Dawson Luke Wilcoxson Pierre Naggar Tom Jenen Brandon K. John Danby Paul Gubbins Steve Beckwith David Sequeira Dan Shering Vanessa Goff-Yu Dominic Satur Joseph Pamboris Ian Houghton
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Love that 📸 of Ruzbeh Gazdar & Keearna Mark ♡ l hope you could meet with the teams :)
Good to see you ! Hope you had fun !
Thanks for the callout! Great conference and lots of fun.
Chief Executive Officer @ vivv.ai | Hiring for tech roles.
1moGinger May is everywhere! It was great to see you as always.