Girl Power Marketing’s Post

Codi Dantu-Johnson is spot on here. Far too many times, brands want to mirror something else that was successful instead of trying to carve their own path and be unique. Wendy's became Wendy's because they didn't try to be someone else and fully restarted their brand voice. There are so many talented Social Media Managers that, if given the chance to run with it and show personality, can really bring many brands into this century when it comes to digital. #SocialMedia #socialmediamanagement

Hey companies, why are you looking for a "Wendy's" inspired social media manager? You. Are. Not. Wendy's. Instead, could you get more specific on what you're looking for? Do you want someone who can add some humor to posts but still be on brand? Someone clever? Someone who can write witty copy? Be specific. 👏🏾 But also remember that Wendy's is not the epitome of success on social media. You can still be relatable and valuable to your audience without adding humor to every post.

Let's talk about Social Media Monitoring! This misunderstood task SHOULD be a part of your Social Media manager's daily routine - multiple times a day. Why? Social media monitoring provides you with information about what the public is currently consuming, protesting, loving, hating, etc. By watching what's trending, and making sure to view the most popular media content that's being passed around - your SMM should be able to keep you out of a PR debacle. For example - let's say there's a viral instagram post featuring a disliked political figure wearing a bright red hat and dancing to a specific song. Later that day, you post a video of an employee in a red hat dancing to a similar song... People start to assume that you're endorsing the disliked public figure, and your reputation begins to tank. If you had a Social Media Manager that participated in active social media monitoring - this would NEVER happen. That's why it's important. There's so much more to social media work than just 'posting on instagram' and every single bit of it is important.

I think what separates great social media managers/directors/creatives from the good ones is we don't limit ourselves. Had a bad post? Keep analyzing and don't stop posting. Made a mistake(s)? Don't avoid it, learn from it. Format is saturated? Test and explore new ones. Is there room for improvement? Think of new additions you can add. The truth is many brands/individuals haven't had an experienced social media pro within their company, and it's your job to bring that value. Be the expert.

"Social media specialist is a social media admin whose job is only to reply to comments on social media platforms" Well, it is quite true, BUT! The role of a social media specialist is often misunderstood, as their job responsibilities and scope of work are sometimes confused with those of social media marketing, administration, or customer service. While it is true that a social media specialist primarily focuses on responding to comments on social media platforms, there are some important nuances to understand about the role. Here are some explanations to provide a clear understanding of what a social media specialist does! #JayjaySchool #SocialMediaSpecialist

I have always said no to social medias: “fake, mediocre, made for lazy people…” those who know me have, for sure, heard me in the past trash-talking about all these platforms… In 2023, listening to the person who is sharing my days and supporting me, we started to build an account just “to try”, because we were told I could share my expertise and skills online. I agreed, even though I didn’t believe in any of it. 7 months and 75k followers later, our project is going faster than ever, and I still can’t believe I am doing it. But more than making videos, I learnt quite a lot about the power of social medias and about the biased vision I had of it earlier on: ✔ Social Medias are a tremendous business tool, whether we want it or not, not using it is missing the chance of getting more exposure and wasting business channels. ✔ “It’s not because it sounds obvious to you that it is obvious to everyone”: especially in a multi cultural environment, many people are curious to learn, to discover, and sometimes just happy to relax watching at content they find interesting. ✔ It’s not because you can work bare feet from your home that it’s not a real job. What others see -as always- is the final result, a 1min30seconds video shot with an iPhone. What they don’t see is the initial idea, the script, the editing, the translation, the message, the strategy, and sometimes the requirements of the brand, the tight timeline, the platforms terms and rules and so many more details… 2023 was a crazy year, I failed in some projects, I succeeded in some but most importantly I learnt to respect something I used to look down on. Now, when people ask me for advise about social medias, my only answer is: just try to do something, regardless of people’s jokes, of unsuccessful first videos or whatever…as always, work hard and it will pay off, one way or another. (Screenshot below from a table setting video reaching over 2 million views in a week…)

As a professional social media operator, I can create an engaging Facebook post to promote your products. However, it seems that the required word count for the generated social media post, which means I cannot write anything in the description. As a professional social media operator, I can create an engaging Facebook post to promote your products. However, it seems that the required word count for the generated social media post is 0 characters, which means I cannot write anything in the description. Please let me know if there's any other way I can assist you in creating an effective promotional post.

The first step to completely decluttering your social media is to unfollow accounts that no longer align with your interests or values. This will ensure that your feed is filled with content that is meaningful to you. Check out this blog post for more tips: @quuu_co

8 Tips for Refining your Social Media Strategy

💎 In your social media posts, your opening line is GAME-CHANGING. In this age, with thousands of marketing messages competing for attention, people have evolved the ability to immediately and unconsciously decide whether a social media post is worth reading. This is largely based on a quick scan of the first line of your post. Skilled advertisers understand that the first line should be given up to 80% of the total time and attention when writing an entire piece! Here’s how to hook their attention and keep 'em reading: 🔹 Subtly call them out to jolt them to attention. For example, in Visionary Digital Studios social posts, you’ll often see us mention our audience: “Tech Companies” or “IT Leaders” 🔹 Make your first line HIGHLY relevant, promising a benefit or answer to a conversation that regularly runs through your audience’s mind. When done effectively, it should feel like a SPOOKY level of relevance for them. (For example - In this post, we "call out" people who regularly release social media posts, and imply a "GAME-CHANGING" benefit if they read the post) 🔹 Use a unique emoticon! A professional, unique emoticon immediately has your posts standing out from the rest. 🔹 Use an authoritative statement, specific fact or hard-hitting statistic that is relevant to your reader and intrigues them to read more.