Still thinking about #CannesLions and the incredible session at the #ImpactHub by Givsly in partnership with InMobi, where panelists discussed "The Path to Responsible Media." In the face of continuing global concerns about climate change, businesses across all industries are realizing the urgent need to address their carbon footprint and work towards achieving net-zero emissions. Industry leaders from 7-Eleven, IPG Mediabrands, dentsu, Scope3, and InMobi shared their valuable insights. As we navigate the challenges and opportunities in advertising, publishing, and the ad tech community, it was inspiring to hear about the strategies and innovations driving positive environmental impact. A big thank you to our partners for bringing this conversation to life! #Sustainability #ResponsibleMedia #CannesLions
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Learn from TikTok’s Shant Oknayan on why brands need to tap into culture, and the critical role of the platform in helping marketers navigate this journey: https://lnkd.in/gsnCcj6n #partnercontent
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OMD USA's Luke Lambert, Snapchat’s Aarti Bhaskaran, and Amplified Intelligence’s Karen Nelson-Field PhD took to the stage at Omnicom Cove for ‘The Attention Economy: Leveraging AR for Enhanced Brand Engagement’ in a panel that explored how OMG and Snapchat, with Amplified Intelligence, tested AR ad formats to drive 5X more attention than video. The discussion highlighted how AR boosts brand lift, captures more attention, and integrates into media strategies, setting new standards in advertising. "AR is used by 300 million users a day on [Snapchat]. So, that's why whenever we talk about AR — it's not just this innovative thing you add on to your media plan, but we really think holistically about how we want consumers to engage on the platform" - Aarti Bhaskaran Contact us to find out more about this year's Omnicom Cove programming: cannes.omnicomgroup.com #OmnicomCannes #CannesLions2024 #Creativity
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🚀 Les Mills International x TikTok in Conversation at #iMediaFOMNZ 🚀 I had the incredible opportunity to moderate a dynamic discussion with Pip Renshaw, Global Director of Marketing and Digital Operations for Les Mills International, and Sam Shennan, APAC CEO from Incubeta. We delved into their transformative journey from being performance-only advertisers to embracing a full-funnel approach. The insights shared highlighted the power of adapting and evolving in today's digital landscape: ✅ Engagement Focus: Driving stronger engagement with GenZ and Millennials became a priority, leading to a strategic shift to upper-funnel activities to foster deeper connections. ✅ Initial Testing: Small budget tests for upper-funnel objectives quickly demonstrated success, prompting a strategic move to top-of-the-funnel marketing. ✅ Efficiency Gains: Investment in top-of-funnel activities enhanced bottom-of-funnel efficiency, improving the overall acquisition strategy. ✅ Awareness in Key Markets: For Les Mills+, adding upper-funnel tactics was necessary to address low awareness in markets like the USA, where most customers are located. ✅ Channel Performance: A holistic view of the channel mix, supported by an MMM created with Analytic Partners, revealed that TikTok performed significantly better than initially thought. Thank you, Pip and Sam, for sharing your valuable experiences and strategies. Thank you iMedia Summits & Events AU, NZ & SEA for putting together this great event! #DigitalMarketing #FullFunnel #Innovation #Collaboration #LesMills #Incubeta #TikTok #iMediaSummit
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Global Media Leader & Author| Former MD & CEO of ABP| Board Member of WAN-IFRA| Champion of Change in the Global Media Ecosystem
The shift to mobile consumption has reshaped media, and recognizing this early on, I spearheaded ABP's adoption of a mobile-first strategy. This move ensured our content was accessible and optimized for smartphone users, significantly expanding our audience engagement and reach. Understanding the need to meet our audience where they were was crucial. We went on to develop mobile-friendly content formats that catered to the on-the-go lifestyle of our readers. This meant resizing images and text for smaller screens and rethinking how stories are told to capture the fleeting attention spans on mobile devices. Investing in mobile technology was another critical step. We enhanced our platforms to be robust and responsive, allowing for a seamless #userexperience that could handle increased mobile traffic. This investment led to a noticeable boost in engagement, confirming the value of making content easy to consume. Training our staff at ABP Group to create mobile-optimized media was also crucial. We held workshops focused on the specifics of #mobilejournalism, enabling our team to produce content that was not only informative but visually appealing and easy to navigate on mobile devices. The impact of our mobile-first strategy was evident in the increased reach and #engagement of our content, proving the importance of adapting to #consumerbehavior for survival and growth in the digital age. This strategic pivot is detailed in my memoir, #Headline where I share insights and strategies for #mediaprofessionals looking to embrace digital transformations effectively. Join the conversation on adopting innovative strategies in the media industry and let's discuss how we can continue to evolve and succeed in the #digitalera. #memoirofamediaceo #memoir #abpgroup #leadership #leadershipjourney #inspirational #mediahouse #evolutionofmedia
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“The safest ads often go unnoticed, and this is the real, often overlooked risk—that we play it safe, go unnoticed and our resources go to waste. Knowing your brand—which you may not if you have only been focused on the short-term versus long-term viability—will allow creativity to come from a place of a firm brand foundation.”- Matt Withington (IMC22) Matt joined a joined a panel of other marketing leaders and members of Ad Age and Meta's The List to discuss creativity in marketing during times of economic turbulence and uncertainty. See their full discussion below. #Marketing #Creativity #IMC
Navigating creativity in an age of risk
adage.com
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Futureproofing our team with strategic social media know-how. As the digital landscape evolves at breakneck speed, we prioritize equipping our team with the tools and perspectives needed to stay ahead of the curve. A series of workshops on crafting high-performance social media strategies provided them with a deep understanding of customer motivations, content optimization, and campaign measurement. We're confident their strategic prowess will translate into measurable brand success stories, so keep an eye out for the upcoming innovative campaigns currently brewing at Communique's GenZ quarters. #TeamCommunique #CommuniqueIndia #Vision2024 #agility #digitalfirst #digitalstrategy Divya Chamaria Nitya Ramesh Shaloo Shukla Saudamini Sharma Communique India 🇮🇳 Mohan Maurya Naina Sarin rahul gupta Hansa Srivastava Adarshika Patial Nityaa Ramesh Vishnu Sujit Mohan Maurya Runjhun Dhamija Shakshi Raturi Smriti Sikka Sneha Anil
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Wrapped up an incredible day at Advertising Week representing Whalar, and WOW, what an experience! Here are some key takeaways that really stood out to me: 1️⃣ "Diversity is a reality, inclusion is a choice" - Ndubuisi Uchea powerful message during the "Diversity Matters - Investing in Innovation" session really hit home. It's crucial for us to embrace diversity and actively choose inclusion in all aspects of our work, not just think of people as tokens. 2️⃣ Following up on that, the insights from the "Understanding the LGBTQIA+ Consumer" talk were equally impactful. It was inspiring to see how social media can have a positive impact/change in society/the world and how we can have the "power" to help with visibility. 3️⃣ Thinking like a consumer rather than just a marketer or advertiser is key. Understanding their mindset and needs is essential for creating impactful campaigns. 4️⃣ Each platform requires a different approach. Adapting our strategies accordingly is vital for success in today's dynamic digital landscape. 5️⃣ Messaging features are game-changers when it comes to driving audience engagement. It's all about fostering meaningful communication with our audience. 6️⃣ Authenticity is king! Creators and brands alike prioritise authentic content that resonates with their audience on a genuine level. 7️⃣ The future of creator marketing hinges on understanding the distinction between being a creator and an influencer. It's about nurturing true creators who have a genuine passion for their craft. Great talk moderated by Tim Hyland with influential creators Zara Mcdermott, Mesha Moinirad and Callum Ryan. A lot of other learnings and discoveries on new tech/apps that are launching very soon - so much brain food! Plus, Netflix made it even more fun with games and backdrops of our favourite series! As you can probably tell by the video, I had an absolute blast. Open casting anytime soon Netflix? (shameful plug) 👀 Finally, it was fantastic networking and connecting with like-minded individuals who share the passion for the industry. Building those relationships is invaluable! 🐳 Till next year? #AdvertisingWeek #MarketingInsights #DigitalMarketing
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Insights on Engaging Gen Z 🚀 A recent study from USC Annenberg School for Communication and Journalism x Acceleration Community of Companies (ACC) reveals how brands can connect with Gen Z’s dynamic and multifaceted identities: Fluid Identities: Gen Z thrives in niche communities and expect brands to understand and respect their varied interests. Humor Matters: Humor, especially satire, resonates with Gen Z. Brands that embrace and adapt to user-generated humor, like AMC Theaters did with their Nicole Kidman ad, can build stronger connections. Word of Mouth: Social validation drives Gen Z’s purchases. Brands should focus on fostering authentic relationships and leveraging social currency. Engage Online: Gen Z appreciates brands that interact with their content, not just post their own. In-Person Value: Despite being digital natives, Gen Z values meaningful real-life experiences. In order to engage Gen Z, brands need to adapt to their evolving identities and preferences. 🌟 Read the full article via Ad Age: https://bit.ly/4ckizXK ✏️: @Monica Chun, @Matthew Le Veque #Marketing #GenZ #BrandEngagement #DigitalStrategy
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Marketing and Communications leader | Leading corporate storytelling across various industries | Developing B2B content for digital and traditional channels to increase engagement
Great research summary from American Marketing Association on how brands can connect with #GenZ. We need to pay close attention to "engaging online." Gen Z's desire to have brands engage - like, comment or repost - with their content will change how marketing and communications professionals effectively manage social channels. #marketingcommunications #digitalmarketing
Insights on Engaging Gen Z 🚀 A recent study from USC Annenberg School for Communication and Journalism x Acceleration Community of Companies (ACC) reveals how brands can connect with Gen Z’s dynamic and multifaceted identities: Fluid Identities: Gen Z thrives in niche communities and expect brands to understand and respect their varied interests. Humor Matters: Humor, especially satire, resonates with Gen Z. Brands that embrace and adapt to user-generated humor, like AMC Theaters did with their Nicole Kidman ad, can build stronger connections. Word of Mouth: Social validation drives Gen Z’s purchases. Brands should focus on fostering authentic relationships and leveraging social currency. Engage Online: Gen Z appreciates brands that interact with their content, not just post their own. In-Person Value: Despite being digital natives, Gen Z values meaningful real-life experiences. In order to engage Gen Z, brands need to adapt to their evolving identities and preferences. 🌟 Read the full article via Ad Age: https://bit.ly/4ckizXK ✏️: @Monica Chun, @Matthew Le Veque #Marketing #GenZ #BrandEngagement #DigitalStrategy
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Today marks a significant milestone at dentsu as we introduce our new client promise: Innovating to Impact. For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Dentsu is at the cutting edge of the industry, creating new ways of working and generating growth through the power of technology and creativity. Through innovation, we deliver the impact our clients need to drive growth in their businesses while also generating a positive effect on the industry, society, and the world. To learn more about what 'Innovating to Impact' means for our business, our clients and our people, click here: https://lnkd.in/eHv_deY5 #InnovatingtoImpact
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