Sponsored by SiriusXM, the Hunger Heroes team, featuring OMD USA, Beauty Co-Lab, and The Content Collective, is set to dominate OMGlympics 2024! Thank you, SiriusXM, for your a commitment to combating hunger and supporting these nationwide games! #OMGlympics #WhereGivingTakesTheGold
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Sport Buff recently teamed up with TrillerTV TV to bring an unparalleled interactive experience to fight fans during a brand-new SFX Strike Fight Xtreme fighting event. Our innovative technology transformed how viewers engaged with the action, making it more immersive and participatory. 💡 why is this way of working important? ⭐ How are you connecting effectively with a next-generation audience? Only 58% of Millennials say that live sport is their favourite sporting content! Voting on fight outcomes, predicting moves, and interacting with other fans means viewers have skin in the game, our recent activation over SFX origins on Triller TV found over 40% were playing along, 78% of which were under 25. ⭐ How are you combating drop-off on your shows? Ofcom reports a 12% decline in the time that people are watching traditional TV. Interactive features keep audiences hooked for longer periods, reducing drop-off rates and ensuring viewers stay tuned throughout the event. On average sport buff doubles watch time. ⭐ How are you getting to know your audience? Barcelona have 350 Million supporters worldwide, but just 1% are registered with the Club. The interactivity throughout the Football and Rugby World Cups provided us with rich data on viewer preferences and behaviours, check out our White Paper to find out more. https://lnkd.in/eMJgpYNq ⭐ How are you building a community? Our research has proved you have just 4 seconds to engage an audience when a major sporting moment occurs. Real-time interactions foster a sense of community among viewers, allowing fans to connect and share their excitement, but on your platforms, enhancing the overall viewing experience and benefiting you. ⭐ How are you standing out in a world where content is everywhere? Fury v Usyk was available on Sky, Warner Bros. Discovery and DAZN Box office! All for the same price. How do you differentiate yourself? By leveraging cutting-edge technology that answers the important questions asked above. Add innovation to the more traditional broadcasting methods, helping platforms like Triller TV position itself as a leader in Sports Entertainment. A huge shout out to the teams at Sport BUFF, TrillerTV TV and SFX Strike Fight Xtreme for their dedication and vision in making this event a groundbreaking success! 🚀 #Innovation #SportsTech #MMA #InteractiveTV #ViewerEngagement #SportBuff #TrillerTV
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Exploring the dynamic landscape of sports media with Rick Allen, CEO of ViewLift. Discover the innovative strategies and Direct-to-Consumer OTT services reshaping the game for sports organizations across the US. Read the full article - https://lnkd.in/gizBwBdj #SportsMedia #ViewLift #StreamingInnovation #ott #dtc #sportsbroadcasting #CordCutters #sportstech #RSNAlternatives #StreamingStrategy
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Advertising Sales Manager @ Spectrum Reach | Helping businesses reach their customers on all screens.
The Summer Olympics are coming! TV viewers have a lot of options with what, where, and how they view content. And Spectrum Reach has got you covered - when you buy commercial time in the Olympics with us, you're reaching consumers on more networks and more devices! Ready to get your business in on the games? Contact your Spectrum Reach Account Executive today about package options! #localadvertising #TVbuildsbrands #olympics2024
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This week at The Media Production & Technology Show, Ed Barton engaged in a conversation with Lowri Davies from Premier League Productions, shedding light on the multifaceted nature of PLP's operations, offering valuable insights into the realm of sports broadcasting ⤵️ ⚽ Premier League Productions delivers live coverage of all 380 EPL matches, one third of which are available in UHD, to 190 countries via dozens of broadcaster partners around the World. ⚽ The scale and complexity of this undertaking is unprecedented in sports TV and, given the cost of EPL rights and the value of the advertising its broadcast partners generate from EPL coverage, the operation cannot fail. ⚽ PLP also produces and delivers a growing volume of complementary content to augment the live matches: magazine style analysis shows, documentaries and content customised and formatted for social networks and digital channels such as highlights for YouTube and vertical videos for TikTok. ⚽ Innovations in the viewing and fan engagement experience PLP is evaluating include integrating more data and stats to the live feeds, increasing interactivity and personalisation, automating highlights creation and improving the viewing UX for viewers who consider the mobile to be their primary viewing device. IMG #MPTS2024 #sportsbroadcasting #sports #mediatech #broadcast
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🎮✨ Be the game-changer, not the spectator. 💪 Step onto the playing field of life, take control, and influence the outcomes. Your actions shape the game, so play it with purpose and determination. #GameChanger #ActiveParticipation #InfluenceTheOutcome #TakeControl #BeTheChange #LifePlayer 🚀🌟
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Do you pride yourself on being the ultimate strategist when it comes to the grandest sporting event of the year? Prove your fanhood and test your expertise with our Big Game Day quiz! 🧠🏆 From iconic moments to legendary plays, this quiz is designed to separate the casual observers from the true aficionados. Ready to tackle the challenge? Let's see if you have what it takes to score a touchdown in our quiz! 🚀 --- Want to customize your own study? Drop us a line now [email protected] #TGMResearch #research #marketresearch #onlineresearch #GameDayChallenge #SportsTrivia #BigGame #GameDay #HalftimeShow #ChampionshipSunday
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Do you pride yourself on being the ultimate strategist when it comes to the grandest sporting event of the year? Prove your fanhood and test your expertise with our Big Game Day quiz! 🧠🏆 From iconic moments to legendary plays, this quiz is designed to separate the casual observers from the true aficionados. Ready to tackle the challenge? Let's see if you have what it takes to score a touchdown in our quiz! 🚀 --- Want to customize your own study? Drop us a line now [email protected] #TGMResearch #research #marketresearch #onlineresearch #GameDayChallenge #SportsTrivia #BigGame #GameDay #HalftimeShow #ChampionshipSunday
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🏴 ⚽ Home again after a week that was a whirlwind tour in the world of sports broadcasting. 📺 🏀 Started off in #Glasgow, immersed in the drive for innovation in sports media with the team at QTV and #SPFL. Jack McGill Andy Yeandle 🍻 (and few beers I have to admit...) It’s these kinds of interactions that broaden our horizons and fuel our passion. Then, #ParisNBAGame and ScorePlay workshop. Moderating a panel with Moritz Michael Mücke and Lilian Baudard Guillot we delved deep into the evolving landscape of sports broadcasting. Pure player talking about new expectations on a broadcast perspective. 🤔 Super clear that our industry will radically evolve in the next years, and leagues will have to adapt fast to their new environnement. These experiences reinforce a crucial aspect of our mission at ScorePlay: Building a community of brilliant minds. 💡 We're not just exchanging ideas; we're fostering a space where challenges and visions can be shared. This is how we reshape the industry – by collectively understanding its nuances, embracing new challenges, and being part of a passionate community. Blog Article here for key takeaways : 👉 https://lnkd.in/g3wazsTy 👈 👶 👨 Back home now, balancing the global stage of sports with the energetic world of being a dad to a 2-year-old. It's a juggle, but one that keeps me grounded and ready for the next challenge. Up next? 🇨🇭 Switzerland, to welcome a new #TOPGUN 🛩 to our ScorePlay family. And maybe a few beers again 🍻 Christof Kesselring Cheers to that. #SportsBroadcasting #CommunityBuilding #ScorePlay #Innovation #GlobalPerspectives #fastpacedenvironnement #Digital #Broadcast
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It's #Superbowl Weekend! As one of the most watched sporting events in the world, it's fascinating to see how sports consumption has evolved over the years. At #Canvas8, we've been tracking #fandom and sports consumption for a while now and the results are in – it's changing rapidly! Our latest research on how families watch sports at home revealed some interesting insights. Only 37% of fans globally have attended a sporting event in the past 12 months compared to 80% in 2019! The rise of home-based sports viewing is undeniable. With streaming services and over-the-top (OTT) platforms, fans have access to diverse viewing options. This allows fans to watch every game of their favourite teams regardless of their location or schedule constraints. Technology is being utilised to enhance the sports viewing experience, with 68% of fans using tech for game/player information on their smartphones while watching live. There is a decrease in in-person attendance, which is attributed to the growing popularity of at-home sports viewing. The convenience and comfort offered by home-based sports viewing is driving this shift. Organisations are recognising the importance of engaging younger audiences and are introducing tailored programming that appeals to them. #Paramount's upcoming Super Bowl broadcast on #Nickelodeon is a great example of this. The broadcast promises a slime-filled, guest-reporter-studded spectacle catered specifically to children's interests. This trend highlights the need to foster the passion for sports among younger generations. What are the implications for brands and sports teams? How can teams get fans back in stadiums? How can tech brands and broadcasters tap into the appetite for more fan-based tech and engagement? Check out our latest research report to learn more about how families are watching sports at home. Give me a shout if you want access to the research! #superbowl #sports #fandom #consumerbehaviour
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😮 Ooh, this isn't good. Gallup reports that the Paris 2024 draws record low interest from 35% of US adults! How could this be? The Olympics, a historic tradition that combines national pride and competition, is failing to attract viewers from one of the most proud nations in the world 🇺🇸 Fan preferences and viewing demands are changing. To truly engage modern audiences, broadcasters need to embrace second screen experiences and personalized engagement. 📱💡 At Combat IQ, we specialize in helping you connect with fans in innovative ways. Reach out to combatiq.io to learn how we can help you adapt to these changes. 🚀 #Olympics #Viewership #FanEngagement #CombatIQ #SportsTech #Innovation
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