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In a world of fractured attention, live sports stand out, capturing the hearts and minds of millions of Americans. But are you making the most of your sports investments? The Cadent Sports Audiences Playbook is here to help! Discover the best tactics to drive conversions and maximize performance. Download the guide today and take your marketing to the next level. https://hubs.la/Q02FHGw30 #SportsAdvertising #Olympics #CTV #DigitalAdvertising

Sport Buff recently teamed up with TrillerTV TV to bring an unparalleled interactive experience to fight fans during a brand-new SFX Strike Fight Xtreme fighting event. Our innovative technology transformed how viewers engaged with the action, making it more immersive and participatory. 💡 why is this way of working important? ⭐ How are you connecting effectively with a next-generation audience? Only 58% of Millennials say that live sport is their favourite sporting content! Voting on fight outcomes, predicting moves, and interacting with other fans means viewers have skin in the game, our recent activation over SFX origins on Triller TV found over 40% were playing along, 78% of which were under 25. ⭐ How are you combating drop-off on your shows? Ofcom reports a 12% decline in the time that people are watching traditional TV. Interactive features keep audiences hooked for longer periods, reducing drop-off rates and ensuring viewers stay tuned throughout the event. On average sport buff doubles watch time. ⭐ How are you getting to know your audience? Barcelona have 350 Million supporters worldwide, but just 1% are registered with the Club. The interactivity throughout the Football and Rugby World Cups provided us with rich data on viewer preferences and behaviours, check out our White Paper to find out more. https://lnkd.in/eMJgpYNq ⭐ How are you building a community? Our research has proved you have just 4 seconds to engage an audience when a major sporting moment occurs. Real-time interactions foster a sense of community among viewers, allowing fans to connect and share their excitement, but on your platforms, enhancing the overall viewing experience and benefiting you. ⭐ How are you standing out in a world where content is everywhere? Fury v Usyk was available on Sky, Warner Bros. Discovery and DAZN Box office! All for the same price. How do you differentiate yourself? By leveraging cutting-edge technology that answers the important questions asked above. Add innovation to the more traditional broadcasting methods, helping platforms like Triller TV position itself as a leader in Sports Entertainment. A huge shout out to the teams at Sport BUFF, TrillerTV TV and SFX Strike Fight Xtreme for their dedication and vision in making this event a groundbreaking success! 🚀 #Innovation #SportsTech #MMA #InteractiveTV #ViewerEngagement #SportBuff #TrillerTV

The live sports market is fiercely competitive and securing ROI is more important than ever. LTN’s Mike Burk explores how sports leagues and organizations can harness content versioning innovation to resonate with today’s growing audiences. SVG Europe: https://lnkd.in/epE26pxz #LTN #liveevents #sportsbroadcasting

Traditional broadcast environments are using media asset management to speed up operations and more effectively use and monetize media assets. Join our free webinar to learn how you can too!

In a significant stride toward transforming news and sports coverage, the partnership between FUTR and BTV is poised to overhaul information dissemination on KRL TV. This collaboration signifies a substantial advancement in broadcasting and digital media, offering audiences a seamless blend of content and promotion across various platforms. BTV's unwavering commitment to delivering top-notch news and sports content seamlessly aligns with the LINI REPORTASE & LINI SPORTS programs on KRL TV. The collaboration ensures BTV's consistent provision of updated news and sports segments, guaranteeing viewers access to the latest updates in both categories. Furthermore, this alliance integrates FUTR's promotional spaces within these programs. Thoughtfully positioned, and dedicated areas within LINI REPORTASE & LINI SPORTS will serve as prime avenues for BTV to showcase its products and services to an engaged audience. As these collaborative efforts unfold, audiences can look forward to a diverse blend of information, entertainment, and promotional content that transcends traditional boundaries. Together, they are reshaping media interaction, establishing fresh standards for innovation and synergy in an ever-evolving landscape. This partnership marks the beginning of a new era in broadcasting and digital media, promising audiences a transformative amalgamation of news, sports, and promotional experiences, setting an inspiring precedent for the industry. #FUTR #Data #Design #Technology #BTV #LiniReportase #LiniSports

💡The Evolution of Sports Consumption 💡 Sports broadcasting and media production leader, Barney Francis shares his insights on how sports consumption is evolving in the following ways: 📲 audiences are watching sports on different platforms and mediums 🎥 technology is having to adapt in order to deliver content for different platforms such as TikTok 👨💻 producers are having to ensure they are still capturing the live action on the field with immediate delivery to audiences, while taking advantage of the latest technology Watch the clip below ⬇ #sports #sportsindustry #lessonsinleadership #sportsbroadcasting #sportsmarketing #sportscareer #livesport #leadershiptalent #executivesearch #sportstechnology #sportscontent

The challenges in live sports production never stop growing. In a world of rapid changes, sports rights owners and broadcasters are in a race to capture and retain younger viewers while maintaining production cost-efficiency and meeting the growing ESG standards. In an article for SVG, Ophir Zardok Shemer, LiveU's Head of Sports Strategy and Business Development, talks about the three themes shaping live sports production in 2024. Check it out! #sportsproduction #livesports #liveu #liveuecosystem #sportsbusiness #sportsmarketing

Amanda Balby, a distinguished media buyer and brazilian lawyer, shares profound wisdom on the dynamic landscape of advertising at VerticeAds. Her words resonate deeply, reminding us of the perpetual journey of evolution in the industry. 💡"At Vertice, we believe in one word: evolution," Balby articulates, emphasizing the fundamental principle driving innovation and progress within the company. In the realm of in-app advertising, this ethos remains unwavering. It's a testament to the commitment to adaptability and forward-thinking strategies that propel success. #VerticeAds #VE_Insights #CleverAdvertisingPartner #Esports #iGaming

Is it too early to talk about the Olympics? Probably Should you start strategizing your ad campaigns? Absolutely! A large number of viewers are expected to tune into the Olympic games on their CTV this summer. And with ad spots being already sold out, what can advertisers do? Find out in our latest article - https://lnkd.in/gm7McUwy #olympics #olympics2024 #ctv #ctvadvertising #mediasmart

Revolutionizing sports content through the power of Rave On Sports lives 🏆🎙️ Discover how Rave On is transforming the sports media landscape with innovative live content: - In-depth interviews with past and present players - Podcast-style discussions (like our popular 502 series) - Exclusive pre-game hype and analysis - Behind-the-scenes post-game access But that's just the start! Rave On's versatile platform opens up endless possibilities for engaging sports fans: - Live game commentary - Real-time fan Q&A sessions - Training insights from top athletes Rave On isn't just changing how we watch sports – it's redefining how we experience them. #SportsMedia #DigitalInnovation #FanEngagement #RaveOnSports #LiveContent