Our hair is history. Our hair is power. #GoodAdsMatter In Puerto Rico, Afro-descendant heritage is gaining recognition amid ongoing hair discrimination battles over ethnic hairstyles. Mizani, a LโOreal brand specialising in textured hair care, launched a campaign celebrating ancestral hairstyles, spotlighting their cultural significance. During the time of colonisation, braids were not just hairstyles; they were freedom maps. Mizani's campaign recreates these historical braids, honouring Black History and empowering Puerto Rico's Afro-descendant community. Portraits feature women flaunting historically accurate braids as intricate escape routes, showcasing craftsmanship that symbolises cultural resilience. From billboards near salons to social media and newspapers, Mizani's message is clear: these braids are not just hairstyles, they are witnesses of histories weaving an intricate tapestry of rich stories. ๐๐ผ๐ถ๐ป ๐ผ๐๐ฟ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐๐ ๐ผ๐ณ ๐ฐ๐ฌ๐ฌ๐ธ+ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด/๐ฎ๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด ๐ฒ๐ป๐๐ต๐๐๐ถ๐ฎ๐๐๐ ๐ฎ๐ป๐ฑ ๐น๐ฒ๐ฎ๐ฟ๐ป ๐ต๐ผ๐ ๐๐๐ฐ๐ฐ๐ฒ๐๐๐ณ๐๐น ๐ฎ๐ฑ ๐ฐ๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ ๐ฎ๐ฟ๐ฒ ๐ฐ๐ฟ๐ฎ๐ณ๐๐ฒ๐ฑ! ๐ฆ๐ถ๐ด๐ป ๐๐ฝ ๐๐ผ ๐ผ๐๐ฟ ๐ญ๐ฌ๐ฌ% ๐ณ๐ฟ๐ฒ๐ฒ, ๐ต๐ฎ๐ป๐ฑ๐ฐ๐ฟ๐ฎ๐ณ๐๐ฒ๐ฑ ๐บ๐ผ๐ป๐๐ต๐น๐ ๐ป๐ฒ๐๐๐น๐ฒ๐๐๐ฒ๐ฟ ๐ต๐ฒ๐ฟ๐ฒ- https://lnkd.in/dg3JEGpK Country: Puerto Rico Year: 2024 Brand: L'Orรฉal Agency: DDB Latina Puerto Rico Chief Creative Officer: Enrique (Kike) Renta Creative Directors: Mauricio Cortรฉs & Juan Luis Fernรกndez Toledo Copywriter: Frances Guzman Lluberes Art Directors: Liliana Peรฑa Parrales & Hernando Torres Designer: Andres Mazuera ๐๐ฎ๐ป๐ฑ-๐ฝ๐ถ๐ฐ๐ธ๐ฒ๐ฑ ๐ฏ๐ Good Ads Matter, ๐ฎ๐ป ๐ถ๐ป๐ถ๐๐ถ๐ฎ๐๐ถ๐๐ฒ ๐ฏ๐ Purpose Studios. ๐๐ผ๐น๐น๐ผ๐ ๐๐ ๐ณ๐ผ๐ฟ ๐ถ๐ป๐๐ฎ๐น๐๐ฎ๐ฏ๐น๐ฒ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐น๐ฒ๐๐๐ผ๐ป๐ ๐ฒ๐๐ฒ๐ฟ๐ ๐ฑ๐ฎ๐! โโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโ Good Ads Matter ๐ถ๐ ๐ฎ๐ป ๐ฒ๐ ๐ฐ๐น๐๐๐ถ๐๐ฒ ๐ญ% ๐ฐ๐น๐๐ฏ ๐ผ๐ณ ๐ฎ๐น๐น ๐๐ต๐ถ๐ป๐ด๐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐ฎ๐ฑ๐๐ฒ๐ฟ๐๐ถ๐๐ถ๐ป๐ด ๐ฎ๐ฐ๐ฟ๐ผ๐๐ ๐๐ต๐ฒ ๐ด๐น๐ผ๐ฏ๐ฒ ๐๐ต๐ฒ๐ฟ๐ฒ ๐๐ฒ ๐ฐ๐ฒ๐น๐ฒ๐ฏ๐ฟ๐ฎ๐๐ฒ ๐๐ผ๐ผ๐ฑ ๐๐ฑ๐ ๐ฎ๐ป๐ฑ ๐๐ฑ ๐ ๐ฎ๐ธ๐ฒ๐ฟ๐ ๐ฎ๐น๐ถ๐ธ๐ฒ! ๐ฉ๐ถ๐๐ถ๐ ๐ผ๐๐ฟ ๐๐ฒ๐ฏ๐๐ถ๐๐ฒ ๐ต๐ฒ๐ฟ๐ฒ - https://lnkd.in/dtrkzyaa
Nice story, though no scientific source confirms this hairstyle actually had such a purpose.
#Doubt
This is absolutely lovely and correct. I recently did an art collection on hair and cowries showing the historical relationship between these. Hair is more than a symbol of beauty, I call it an heritage. From my research, I found out hair was used to save/store food like grains when they were travelling. You can out the collection via this link: https://www.linkedin.com/posts/favour-ben-modupe_i-went-back-to-my-ex-dont-judge-me-yet-activity-7203280186329440256-tOzH?utm_source=share&utm_medium=member_android
This is brilliant, informative, educational and powerful! Now hopefully all the cultural appropriaters who have been captilizing off of this hairstyle can learn a lesson to stop utilizing Black womenโs aesthetics for their own benefit!
So incredibly beautiful. We need more advertising like this in the world!
Really beautiful and powerful. Well done!
As inspiring as this campaign is, it's worth remembering that L'Orรฉal heavily support the IDF and Israel, whose government actively sterilise their black Ethiopian community and treat them as second class citizens. This is performative at best.
Trauma-informed and -aware Diversity Equity Inclusion Belonging Practitioner | Advocate for Authentic Expression & Inclusive Cultures** Authentic โข Strategic โข Growth-driven
2moThank you for sharing this. Iโm always grateful to be reminded that our beauty and creativity wasnโt always borne out of sheer delight in being โinterestingโโฆit came out of necessity and survival. Iโm also fascinated when people who DONโT share this heritage try to โhold courtโ and ask for receipts for items THEY NEVER PAID FOR. Whether this ad is โscientifically provenโ (HOW, Sway? You know where I can find an enslaved African I can ask?) or provided in OUR traditional historical accounts of generational STORYTELLINGโฆmind ya OWN business. But this isnโt my post, so Iโll refrain from any further guiding directives. ๐