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What's needed to succeed in #pr today? A "profound digital integration," the use of #AI and deep knowledge of client's business goals, says #InfoSol executive director Hector M. Meza Curiel of #Mexico. Monitor news of your industry in Latin America at www.latinmediamonitor.com #MITSloan #publicrelations #mediamonitoring

Wie #Kosmetikkonzern täglich #KI fürs #Marketing nutzt: https://lnkd.in/diGgjiYa a) #Highlight #Stories: 1. AI and modern work methods enabling 1.9x more profitable #growth in marketing (per #BCG #study)   - 2nd order: Faster #adaptation to changing market conditions (up to 2/3 faster)   - 3rd order: Improved #customerexperience through more #personalized & #relevant outreach  2. #LOreal using generative #AI for #contentcreation, #customerservice & #customercare, search/media    - 2nd order: More #creative & #entertaining #brandexperiences across channels   - 3rd order: Higher #content production #efficiency and relevance 3. L'Oreal using broad match for search to cover related topics automatically   - 2nd order: Increased #conversion rates and values   - 3rd order: More efficient search #campaigns 4. L'Oreal using #PerformanceMax for #automated ad format selection    - 2nd order: More complex and relevant #mediamix   - 3rd order: Better understanding of what resonates with customers b) #KeyMetrics: - 2/3 faster adaptation to demand changes - 1.9x more profitable growth - 15% of daily searches are completely new queries c) Recommendations: - Start experimenting with #AItools now to gain experience - Use AI for #creativeproduction, #mediadelivery, and measurement/modeling - Enroll teams in #Google's new AI education platform in Germany d) Funny tidbits: - The speaker danced between talks at a previous #OMR event - #MonaLisa getting a "small refresh" with crazy hair using AI animation - #Avatars in #gaming having different hairstyles than in real life

Our CEO Maarten Vanthemsche and CSO Sofie Verstreken delved into a conversation with Media Marketing discussing AI and its profound impact on our industry. Dive into the full article here 👉 https://lnkd.in/gbkCSeGb

AI is hooooooot! 🔥 And many brands know that. Wondering how you can integrate this into your campaigns? Check out how these brands are riding the wave of this innovative marketing strategy. 👀 #ArtificialIntelligence #MarketingCampaign #SocialMediaInspiration

Dive into the future of marketing! Join us for a day-long workshop on 'AI in Marketing: Reshaping the Business Landscape' on January 24th, starting at 9:30 AM at Galadari Hotel. Secure your spot now by giving us a call! 🌐 #AIinMarketing #BusinessTransformation"

🙌 As a new intern at Cultuurmarketing, I am proudly excited to share my first article about AI tools for cultural marketing and communication. AI is transforming every industry, and cultural marketing is no exception. But with so many different AI tools available, it can be overwhelming to know where to start. That's why I have curated a list of the most useful #AItools for #culturalmarketing, and I explain how each tool can be used to improve your marketing activities. Whether you are looking to create more engaging content, target your audience, or automate tasks, there is an AI tool out there that can help. Read the full article: #ArtificialIntelligence can be an opportunity if you know how to choose the right tool.

#KantarBrandZ data shows that roughly 80% of brands fall short on consumer perceptions of difference. Difference is rare because difference is hard, and it's positioned to become even harder with advancements in #AI. See what our J. Walker Smith says about the benefits and risks of AI for brands in this MediaPost article: https://ow.ly/XFQL50Rm7NU

Today we started a platform to support businesses online. Someone special introduced me to https://empiredhv.com/ In this post, I intentionally typed every word by hand. You know, content generated by artificial intelligence does not feel as human. For this great cause, I decide to hand type my content and encourage colleagues and other persons to create content on their own. Using AI is becoming a go to for every one in this modern age. However, It looks disrespectful to other humans to give non human generated content. Its actually being rude to others. Not that I dislike AI. I love AI. But applying too much salt to food makes it inedible. Cheers and Happy Week end to all. #AI #platform #intelligence #business

"Businesses are increasingly integrating external data sources, such as social media data and online reviews, to complement their tracking efforts. Advancements in technology, such as generative AI, are revolutionizing the way businesses analyze and interpret tracking data." Our Regional Engagement Director, Keri Vermaak, recently wrote for Greenbook about how to stay ahead of the evolving landscape with brand trackers. Learn more: https://lnkd.in/g2hcmiUv #brandtrackers #brandtracking #marketresearch #mrx #insights #womeninresearch #brandstrategy #consumerbehavior #restech #generativeAI