Graham Booth’s Post

View profile for Graham Booth, graphic

Movement: providing clear direction for brands and communications

If you watch one thing today, make it this powerful webinar ‘The Extraordinary Cost of Dull’, in which Jon Evans of System1, Adam Morgan of eatbigfish and Peter Field explore the actual monetary cost to brands of running dull advertising and explain how fresh, distinctive ideas with emotional impact can maximise RoI. https://lnkd.in/eM2fCwbk I recall at GGT, Dave Trott saying that you didn’t have to “brave” to run novel, distinctive advertising; rather, the “brave” thing would be to run dull adverting that no-one noticed! The greater cost effectiveness of strong creative ideas is so poorly understood at C-suite level - every CFO should be forced to watch this webinar with their eyelids propped open!  #advertisingeffectivess #creativeideas #RoI #advertising

The Extraordinary Cost Of Dull webinar

https://www.youtube.com/

To view or add a comment, sign in

Explore topics