Grant Green’s Post

Excited to share my latest article 📣 'The Playbook for Success: How to Build a Powerful Personal Brand as a Sports Manager' 🌟🏆 Discover key strategies to elevate your personal brand and stand out in the competitive world of sports management. From defining your unique value proposition to leveraging social media effectively, this guide is a must-read for aspiring and seasoned sports managers alike. 🚀💼 Dive in and start building your powerful personal brand today! #PersonalBranding #SportsManagement #CareerGrowth

Leading the way in #sports means rethinking the fan experience. After our team attended the Brand Innovators Sports Marketing Upfronts we shared the strategies we see driving the future of #sportsmarketing across the industry. https://hubs.ly/Q02pscz90

Winning Strategies: How Sports Brands Leverage Partnerships for Marketing Success In the dynamic realm of sports marketing, partnerships have emerged as a big success for brands. From endorsement deals to synergistic collaborations that elevate fan engagement, Hollywood Branded shares the strategies sports brands take to marketing glory. Blog linked below! #HollywoodBranded #SportsMarketing #PartnershipSuccess #MarketingTriumph #SportsBranding

Winning Strategies: How Sports Brands Leverage Partnerships for Marketing Success In the dynamic realm of sports marketing, partnerships have emerged as a big success for brands. From endorsement deals to synergistic collaborations that elevate fan engagement, Hollywood Branded shares the strategies sports brands take to marketing glory. Blog linked below! #HollywoodBranded #SportsMarketing #PartnershipSuccess #MarketingTriumph #SportsBranding

Gatorade, the iconic sports beverage, has long been a symbol of integrity, passion, resilience, and determination in the world of sports marketing. Two notable Gatorade ads come to mind that vividly showcase these character traits. First, there's the classic "Be Like Mike" campaign from the 1990s. This campaign, featuring basketball legend Michael Jordan, epitomized passion and determination. It inspired a whole generation of athletes to emulate Jordan's dedication to the game. The ad conveyed the message that if you wanted to "be like Mike," you had to put in the hard work and persevere through adversity. Another memorable Gatorade ad is "Sweat It to Get It," which underscores the values of resilience and determination. This ad series features athletes pushing their limits, sweating it out, and earning their Gatorade. It sends a powerful message that success in sports, as in life, requires relentless effort and an unyielding spirit. Gatorade has consistently aligned itself with these values, positioning itself as the go-to fuel for athletes who exhibit unwavering dedication to their craft. Through its marketing and sponsorship efforts, Gatorade has not only quenched our thirst but also fueled our inspiration, reminding us that integrity, passion, resilience, and determination are the keys to achieving greatness in the world of sports.

ADWEEK Brand Play Sports Marketing Summit in NYC! We are on the cusp of sports centric events and curated experiences across the globe. Everyone is cashing in on the moment and putting every foot forward to step into the game. In the ever changing landscape of marketing - and to the extend of live events and experiential - it is imperative brands look at the new, innovative, and fresh opportunities to connect to fan bases both current and prospective. From digital tech, engaging attendees through omni channel approaches, to delivering a multi-sensory experience that resonates on an emotional level. Some data points: - According to a study by Eventbrite, 78% of millennials prefer to spend money on experiences over things, indicating a strong appetite for experiential engagement. - According to a report by Freeman, 57% of consumers say that participating in live events makes them feel more positive about the brand. Additionally, 98% of consumers create digital or social content at events and experiences, turning them into brand advocates. - Experiential marketing can drive revenue through ticket sales, merchandise purchases, and sponsorship opportunities. By creating unique and compelling experiences, sports teams and brands can attract more fans and increase their spending. Key takeaways from this week event: - HOW BEST TO PLAY IN THE SPORTS WORLD AS A BRAND - HARNESSING EXPERIENCES THAT WOW TO DRIVE FANDOM - NEW AND EVOLVING SPORTS ARENAS THAT YOU SHOULDN’T IGNORE - THE BUSINESS OF SPORTS - THERE’S NO “I” IN TEAM Kristyn Cook Tammy Henault Mary Ellen Jelenek Andy Kauffman Jennifer Storms Kristina Windham Frank Amorese Andrea Brimmer Amanda Chin Terri Carmichael Jackson #experiential #brand #sports #nyc #events #engagements #liveexperiences #sportsmarketing #brandmarketing #experiences

Did you know? Red Bull invests over $2 billion annually in sports marketing, making it one of the most recognized brands in the world of extreme sports. At UNPAUZED, we’re all about bridging the gap between brands that want to make a mark and sports teams or events that need the right partnerships to thrive. Recently, we’ve been inspired by how Red Bull has seamlessly blended sports sponsorship with brand identity, and it got us thinking—how can we help others do the same? Let’s talk about the genius behind Red Bull’s success—Dietrich Mateschitz, Red Bull’s co-founder. Mateschitz didn’t just sponsor events; he created experiences that embodied the brand’s spirit of adventure and daring. From owning a Formula 1 team to launching the Red Bull Air Race, he turned Red Bull into a brand synonymous with excitement and extreme sports. 🏎️💨 But here’s the thing—Mateschitz’s vision was all about authenticity. He knew that to resonate with audiences, Red Bull had to be more than just a logo at an event. It had to be part of the story, part of the thrill. And that’s exactly what we’re aiming to do at UNPAUZED. We’re not just stepping into the world of sports sponsorships; we’re becoming the connector—the bridge between brands that want to engage with passionate sports fans and the teams or events that can bring that connection to life. So, what do you think? How do you see the future of sports sponsorships evolving? Let’s discuss how brands can create meaningful, authentic connections in this space. Looking forward to your thoughts! 👇 #SportsSponsorship #BrandPartnerships #Unpauzed #MarketingInnovation

With the summer of sport now well underway, all eyes turn to Paris today for the launch of the 2024 Olympics. While consumer brands have long dominated tent pole sports events through major sponsorships, B2B marketers are increasingly getting in on the act. While B2B brands may not be considered the best fit for the exciting and dynamic world of sports, times have changed. Marketers can leverage sports and sporting analogies to tell complex stories about their brand and product capabilities in a simple and relatable way. While an authentic link is still essential - as this piece in The Drum outlines - this new way of thinking opens up a wealth of new opportunities for B2B brands. https://lnkd.in/gF_sU3uQ

Why Sports Marketing Works for Brands Take a look at the Premier League as an example you can see the number of brands that are involved in it. It has a global audience with millions of fans that are passionate about their favourite teams and players. Sports Marketing enables these brands leverage the passion, reach, and emotional connection that football creates. It enables brands enhance their visibility, connection with their target audience, and achieve their marketing and business objectives. This positive association also leads to key benefits for brands: 1. Inspiration Sports have universal appeal and speak to peoples values: hard work, dedication, perseverance, teamwork, and resilience. It unites communities and fosters a sense of belonging, evokes powerful emotions and positively affects a person’s physical and mental health. Whether a local team or a national squad, sports unites us all from all backgrounds, creating a shared sense of identity and pride. Your brand can be a part of the magic that sports provide. 2. Connecting with people Fans watching live sports on TV is not only a must but also a habit. Brands leverage the excitement and positive emotions associated with an event like weekly and key matches like derby matches. It create real-time interactions, memorable experiences, and events, which increases brand recognition, loyalty, and consumer trust. During live matches viewers are less likely to fast-forward. Viewers know that matches and adverts are part of the whole experience. 3. Connecting with Fans From the Arsenal Gooners, Red Devils of Manchester United and the Toffees of Everton and all the teams in between, their fans are loyal. Through the good and bad times, they buy the kit, watch highlights, and talk at work or when they are socialising. When they love their team, they can quickly become advocates for your brand. 4. Brand Association  As it does in aligning with local news, the halo effect of sports can enhance a brand’s image and reputation. Sports are often associated with teamwork, perseverance, and fair play. By associating with these positive attributes, brands can improve their perception among consumers. 5. Increase in Sales Sports have a significant economic impact at various levels. Major sporting events like the Premier League, Champions League, FA Cup Final, Euros or the World Cup can drive tourism, boost local economies, and create job opportunities. The sports industry encompasses various sectors, including broadcasting, sponsorship, merchandise, and hospitality, generating substantial revenue and contributing to economic growth. #marketing #marketingstrategy #marketingsponsorship #brand #brandmarketing

BCW's Chris Console (EVP, BCW Sports Lead) explores the strategies behind successful sports event activation ahead of Super Bowl LVIII. Here's a hint: It's all about timing. Read about the balancing act brands need to take on developing a successful activation at a global sporting event. Learn more: https://bit.ly/3SRdShy