Grant Norris-Jones’ Post

We’re just getting started 😎 #TKO

I’m happy to share that I’m starting a new position as Executive Vice President, Head of Global Partnerships of UFC & WWE at TKO!

Our Partnerships team continues to grow! 🚀 If you are experienced in business development, passionate about the greatest sport on the planet, and want to be part of high-performing team that identifies, negotiates, and executes the largest partnerships in UFC history… we’re looking for you.

Excited to share one of our most impactful collaborations to date - PRIME Hydration (founded by Logan Paul & KSI) is now UFC's first-ever Official Global Sports Drink partner. In three decades, UFC has grown from a spectacle to an unrivaled force, creating some of the most memorable moments and recognizable stars in sports history. In less than two years, PRIME Hydration has become a true global phenomenon. Driven by the relentless work ethic and passion of its visionaries, PRIME Hydration has disrupted an entire industry and become an undeniable movement. I feel incredibly lucky to have my team spearhead the development of this groundbreaking partnership with the PRIME Hydration team, creating new ways for PRIME Hydration to reach hundreds of millions of fans through a wide range of integrations into key UFC assets at every UFC live event, highlighted by broadcast features and never-before-seen branding inside the world-famous Octagon. Two teams - at two brands - that are all about taking risks and never taking "no" for an answer. Talking a big game and always backing it up. Making the impossible possible, and inspiring generations of athletes, fans, creators, and consumers to dream bigger. MAJOR Congrats to Logan Paul, JJ, Jeff - and an extra special thanks to- Trey Steiger, Matt Zucco! What a start to our 30th Anniversary, LFG! 🚀🚀🚀

Be first. A core value that propelled Ultimate Fighting Championship to this year’s Sports Business Journal League of the Year Award, and allowed the UFC Global Partnerships team to ink some of the best partnerships on the planet… including Crypto.com, DraftKings Inc., Dapper Labs, and now the newest addition to the family with VeChain Tech. VeChain Tech is a globally recognized leader in blockchain technology, and we couldn’t be happier to welcome them into our family as an Official Blockchain Partner. Massive congratulations to Andrés Enrique Balé, Nick Smith, and Sunny Lu. We continue to be first, we continue to be the best 🚀 🚀 🚀 🫡🫡🫡

Check out the video below... Introducing the "UFC FIGHT DECK", the new state-of-the-art LED decking displays around the outer circumference of the Octagon, which will be used to enhance the spectacle of UFC events by incorporating thrilling lighting effects, graphics, animation, video, and more. As I've said before, I've been lucky to work on some incredible projects the past five years at Ultimate Fighting Championship, and proud to announce another launch of a big one today. Demand for access to our live-event inventory is at an all-time high, and we'll be rolling out several new announcements soon :) Working with best in the business innovation team at UFC (congrats Alon Cohen, Rami Genauer), absolutely thrilled to see this launch this weekend at UFC 272: COVINGTON vs MASVIDAL at T-Mobile Arena, only on ESPN+! 🚀🚀🚀

We are hiring! We have several new positions on our Ultimate Fighting Championship Global Partnerships team to support our unparalleled growth. We're looking for new team members to identify, develop, manage, and activate our growing portfolio of partners. If you want to make a true impact on the future success of our sport, apply below and send me a message.   🚀🚀🚀

We’re stepping up! Excited to announce another global partnership with Under Armour and #ProjectRock! The partnership will put Project Rock footwear on all our UFC athletes and corner teams for fight-week events, workouts, weigh-ins and in the locker room. Congrats to everyone involved in the partnership, Tracey Bleczinski! 🚀🚀🚀

Let’s go global! MANSCAPED have been absolutely incredibly partners, and we’re thrilled to continue our relationship with them through a global, multi-year expansion. Congrats Paul Tran, Ryan Fiore, Joe Kovac, Lucas Coyle, and my man Alex Kaptsan! 🚀 🚀 🚀