GravityLab’s Post

View organization page for GravityLab, graphic

1,033 followers

Some people are quoting that the average person sees 4,000 - 10,000 ads a day. 🤯 How can you cut through? Personalise your marketing. Here’s 5 valuable changes you can make to your approach. Firstly, marketing personalisation is the practice of creating customised experiences, communications, or content for individual users or segments of users based on their unique preferences, behaviors, and past interactions with a brand. The goal is to deliver more relevant and engaging content, offers, and interactions to each user, enhancing their experience and increasing the likelihood of desired outcomes. Here’s some powerful changes: 1. Irrelevant Content → Tailored Engagement Using personalisation, organisations can shift from sending generic messages to delivering content that truly resonates. This leads to consumers feeling valued and understood, enhancing their overall experience. Sophisticated consumers expect this level of interaction. 2. Overwhelming Frequency → Optimised Communication By understanding an individual's preferences, businesses can adjust the frequency of their communications. This means moving from bombarding customers to delivering timely and desired messages, that creates more sustained engagement. 3. Navigation Challenges →  Seamless User Experiences By integrating personalised recommendations, digital platforms can transition from overwhelming product lists to curated selections, enabling users to easily find and engage with content they care about. This can extend to using the right platform they want to interact with. 4. Decision Fatigue →  Effortless Choice By offering tailored recommendations, companies can help consumers navigate choices with ease. This shift ensures customers find what they're looking for quickly, leading to increased satisfaction and higher conversion rates. 5. Reduced Trust and Loyalty →  Building Strong Relationships Through consistent personalised communications, businesses can evolve from generic outreach to creating authentic connections. This shift fosters trust and cultivates long-term loyalty with their audience. Want to find out more? Join us for the live event in the comments (on 5th Oct) where we’re dive deep into Marketing Personalisation. #Salesforce #GravityLab

  • No alternative text description for this image

Join us next week to learn how to master Marketing Personalisation - https://www.linkedin.com/events/7109669987002286080/about/

Like
Reply

To view or add a comment, sign in

Explore topics