Patrick Gray’s Post

Aldi has been voted the UK's favourite 2023 Christmas advert by our nationally representative WindowOn sample of 2,000 UK shoppers. 2nd and 3rd were Asda and M&S respectively, with nothing to choose between either offering. What has been your favourite advert this festive season? #christmas #christmasads #christmas2023 #christmasmarketing #aldi #asda #m&s #mrx #marketresearch #marketresearchreport #marketing #shoppermarketing #shopperinsights #shopper #advertising #advertisingcampaign #christmasadvert

Throwback Thursday! How many people do you know who eat Mackerel on a regular basis? Despite it being tasty, healthy and affordable, many younger shoppers and families with children had not tried it or considered purchasing it. To introduce it to new shoppers and re-engage core consumers, LINK helped Princes Limited to create a national sampling tour of Tesco and Asda supermarkets; as well as buyer engagement event days at the retailer head offices. Two touring event areas included hot 'sizzle' catering facilities, TVs showing their new adverts and a fun fish themed game to engage families. Each day the tour reached over 1,000 shoppers a day with hot tasters as they arrived in to store. The retail sales results were immense: Over 250 tins of Mackerel sold per store, per day; with long term sustained Rate of Sales increase of over 1,000%. Nothing fishy about those sales results: the campaign won an award for 2020's Most Effective Retail Sales Experience! #ThrowbackThursday #SamplingSuccess #RetailMarketing #ProductSampling #BrandActivation

Is it a bit early for Christmas 🎄 adverts? I do like this pre-advert by Asda. The integration of the staff, products available for sale and the classic Christmas tone 🎶 of Michael Bublé come together well to create a well-balanced teaser for the main advertisement. #christmasadverts #retailadvertising #seasonadverts #creative

🎄🥰 While every brand is chasing warm and fuzzy feelings at Christmas time, the role of differentiating yourself from competitors is often forgotten. 🛒 Aldi UK shows time and time again how it’s done, with their quirky narrative tying in the grocer's wide range of delectable produce — positioning themselves as a humorous brand but offering a wide range of high quality products. 🎁 Check out the full 2023 Christmas ad rankings → https://lnkd.in/gMpAN3gJ #christmas2023 #christmasads #christmasadvert #advertisingeffectiveness

This webinar will help grocery and retail managers elevate the in-store experience and build brand loyalty. Register now, and we'll see you tomorrow! Mike Perazzo & Allen Randolph

Following Marks and Spencer's bumper #Christmas trading results this week, we explore how times are changing at the #retail titan, who's reign is extending far beyond the all-important festive season. Read the full opinion piece by Georgia: https://lnkd.in/eJGXj-fs

While I was out and about during the Christmas holidays, it was hard to not notice that even though I wasn't working I still saw things in our industry that made me go yesssssss..... Take this example spotted out in the trade while I was grabbing some last minute strawberries for the Christmas pav. On the surface, Dog Treats may not strike you as a category where it justifies a significant investment in a display like this, but wait for it - there's some Friday factoids here to share: 1) the category significantly over indexes on a mindset of wanting to see new things and being willing to buy them incrementally. 2) price plays no more than a background role - no need to win on this so can afford to invest in eye catching initiatives. 3) 12th highest category in the whole store where the shopper will walk away if they cant find what they want - so makes sense to help them see it. 4) significant callout for more theatre at shelf from shoppers - I think this qualifies in spades! Even though this was technically viewed in late 2023, I'll put this down as a great way to start the year for shopper led initiatives in Grocery. Here's to another year of putting our industry up in lights and calling it as I see it. Shopper Intelligence ANZ #grocery #category #categorymanagement #insights #display #retail #innovation #groceryretail #groceryindustry #fmcg #shopperinsights #shoppermarketing

The results from our annual ‘who wins Christmas Ad Test’ are in. In 2023,18 Christmas ads were put to the test to assess creativity, distinctiveness, fame, emotional response and brand impact, with Guinness and “The Home of Christmas” ad coming out on top. Discover the results: https://lnkd.in/daNTGepQ Visit RED C Direct: https://redcdirect.com/ Diageo Woodie's Mondelēz International Amazon Tayto Snacks Lidl Ireland Aldi Ireland An Post TK MAXX Dunnes Stores Boots Ireland TUI SPAR Retail Tesco Marks and Spencer The Very Group McDonald's #SeeMoreClearly #MarketResearch #Advertising

Here's a fun one that I reckon we will NOT get a definitive answer for... but let's take a crack anyway. What do you call the different retail businesses owned by a single entity when referring down from that entity? JD Sports, for example, on their corporate site call JD, Size?, Finish Line etc: Brands. Kroger call King Soopers, Ralphs, etc: Banners. Kingfisher appear to call their businesses: Retail Banners. I was brought up to call them 'facias'. I've even heard 'marquees' regularly. Banner has always 'felt' American (though as is often the way, it is a pure old English word, where facia is Latin). #retail

Dry January is over but I think we'll be seeing Athletic Brewing Co. beers on the shelves all year long! My new video series is all about the DTC brands that have seen major growth in the past 5 years. I'm sharing what I think is the magic that’s making them pop in today’s online shopping era. Athletic is the 13th largest brewer in the US. How did they put non-alcoholic beers on the map? Find out in this week's DTC marketing video! #dtc #dtcmarketing #digitalamarketing #digitaladvertising