Michael Greenfield’s Post

𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗦𝗮𝗹𝗲𝘀 𝗣𝗶𝘁𝗰𝗵. In the world of business, creating exceptional products and services is just the beginning. The true game-changer is the ability to sell those innovations effectively. This principle was powerfully demonstrated by Sonny Vaccaro during his legendary pitch to Michael and Deloris Jordan. 𝘛𝘩𝘦 𝘗𝘰𝘸𝘦𝘳 𝘰𝘧 𝘗𝘦𝘳𝘴𝘶𝘢𝘴𝘪𝘰𝘯. Sonny's approach was a masterclass in sales and negotiation strategies. He didn't just present a product; he painted a vision. By aligning the Jordan brand with Nike, he showcased how Michael’s legacy could transcend the basketball court and influence culture globally. His pitch wasn't merely about shoes; it was about shaping history. 𝘜𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘊𝘭𝘪𝘦𝘯𝘵. Sonny's deep understanding of the Jordan family’s values and aspirations played a crucial role. He tailored his message to resonate with both Michael's ambition and Deloris's protective instincts for her son's future. This personalized approach built trust and demonstrated genuine care for their interests. 𝘉𝘦𝘺𝘰𝘯𝘥 𝘗𝘳𝘰𝘥𝘶𝘤𝘵𝘴 – 𝘚𝘦𝘭𝘭𝘪𝘯𝘨 𝘢 𝘋𝘳𝘦𝘢𝘮. Vaccaro knew that the technical excellence of Nike’s products was important, but he also recognized that the emotional connection was paramount. He sold a dream, a vision of greatness and legacy that went far beyond the tangible product. This emotional appeal was the cornerstone of his strategy. 𝘒𝘦𝘺 𝘛𝘢𝘬𝘦𝘢𝘸𝘢𝘺𝘴 𝘧𝘰𝘳 𝘚𝘢𝘭𝘦𝘴 𝘗𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘴. 1. Know Your Client: Deeply understand their needs, values, and aspirations. 2. Sell a Vision: Go beyond the product features. Sell the potential impact and legacy. 3. Build Trust: Authenticity and genuine concern for your client's well-being can seal the deal. 4. Emotional Connection: Create a narrative that resonates emotionally with your audience. Sonny Vaccaro's pitch to the Jordans is a timeless reminder that no matter how groundbreaking your product is, its success hinges on the ability to sell it effectively. Sales and negotiation skills are not just important; they are essential. #SalesStrategy #NegotiationSkills #BusinessLessons #MichaelJordan #Sonnyvaccaro #BrandBuilding #SalesPitch #EmotionalSelling #Nike #AirJordan

Been working in a gift and flower company for the longest. Started from being a sales girl with zero experience now a digital marketer and virtual assistant to the CEO. Working here has helped me appreciate time and seasons. There is a pick season and an off-pick season . From there l have leant to optimize , and maximize the puck season in order for the returns to push me in the off-pick season. Understanding times and season in whatever field you are in is very important. What's your take on times and seasons? #season #peronalbranding #branding #thursdaymotivation #successmindset #successjourney

Touchdowns often involve a team effort, with multiple players working together to score. Similarly, successful branding requires collaboration and coordination across different departments and stakeholders within a company. By emphasizing the team effort behind a brand, companies can build a sense of unity and shared purpose that can resonate with customers. Touchdowns are often the result of careful planning and strategy, with coaches and players analyzing the opponent's weaknesses and developing a game plan to exploit them. Similarly, effective branding requires research and analysis of market trends, customer preferences, and competitor strategies. By positioning their brand strategically and aligning it with customer needs and desires, companies can increase the likelihood of a successful touchdown moment Reach us today 🏢Dual Creative🏴🏳️ 📞0689 479 560 📩 [email protected] 📍Majuva Street, Block 21, Mwenge (Near Maria Stopes Hospital) #TeamWork #CraftingExcellence #WorkplaceStyle #offence#OnTheJobChic #newweek #defense #dualcreative #dualcreativetz #dualcreative🏳️🏴 #Marketing #branding #design #buyer #seller #strategy

'Crazy' is a word that others use when they disagree with what they see or they are surprised, shocked, dismayed, have different value sets, expectations... Define your own goals, create your own path and put in actions which elevate you to where you see yourself. I love your post Colin. This advertisement speaks to me!

Setting the tone of the week with some thoughts: "Probably the best commercials of all time." Why is that? Things we usually deem crazy are often called unbelievable, unconventional, and disruptive. Yet, we see crazy every day and we love it. Transitions seldom come without obstacles, yet resistance often indicates meaningful change. Embracing the crazy can lead to incredible opportunities. Let's explore these opportunities together — drop us a DM for a conversation! #AnythingIsPossible #Inspiration #WomenOwnedBusinesses #Empowerment #WomenInBusiness Fyreflyz Kristophe Lye

Research consistently highlights the influential role of women in various spheres of life. Research also indicates that organisations with women in executive roles are 21% more likely to outperform on profitability and 27% more likely to have superior value creation. Let's see more commercials like this one, celebrating and championing women! #mondaymotivation #showthemwhatcrazycando

I believe that passion and persistence are the key for success, regardless of gender.

The other day I had a conversation with someone that expressed concern over the success/ROI of their current marketing partnership. While there are many different types of partnerships, it is always fun to get a reminder of those that are impactful. Since beginning at the 2026 Special Olympics USA Games, I had the opportunity to reconnect with an old friend in Jeff Jurgella. Jeff shared the photo below of the Revlon/ The Coleman Company, Inc. cooler collaboration that he still uses today. Product placement and/or product collaboration may not be a fit for every brand but seeing a partnership collaboration still in use roughly 33 years later, seems like a well thought out partnership. What are your thoughts on partnerships and collaborations in marketing? Share your insights in the comments below! #marketing #partnerships #collaboration #success

Strength. Courage. Emotions. Persistency. Consistency. Power. Equality. Each and every day. That’s what women do - day in, and day out. #women #womensport #strenght #courage #emotions #persistency #consistency #power #equality

Crazy is when you keep going despite all odds. Crazy is turning obstacles into opportunities, setbacks into comebacks, and doubts into fuel for your fire. Believe in your vision, work tirelessly, and let your passion drive you. Success comes to those who dare to dream big and have the courage to chase those dreams relentlessly. Be the one who redefines what is possible.