Live from the Path to Purchase Institute’s Retail Media Summit Marlow Nickell joined Amie Owen, Global Chief Growth Officer at KINESSO and Andrew Lipsman, Founder at Media, Ads + Commerce to talk a bit more about how brands and retailers can grow with in-store retail media. They discussed specifically how the store delivers on the core principles of the How Brands Grow framework: reach, mental availability, and physical availability. Amie summed it up well: “Reaching people where they are has never changed, and where they are is in the store.” For more on the original idea for this panel, check out the WARC article: https://lnkd.in/euvsh8Eh #retailmedia #retailmediasummit
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As the experts behind 10+ Retail Media Networks, we know a thing or two about growing a RMN from the ground up. 👷♀️ Great insights just snow from panelists at Skai’s ShopAble, including our Amber Roberts, Walmart Connect’s Diana Finster and Costco Wholesale’s Mark Williamson. On stage, Amber said 🗣️: “Every retailer, at this point, has a Retail Media Network, but not everyone is great at retail media. And that’s where having the right partner can be beneficial. Looking forward, it's going to be about having the right partners, the right technology and the right team in place for growth for any retailer's RMN.” #retialmedia #retailmedianetworks
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SVP, Head of Category Leadership at Advantage Solutions | Data-Enabled CPG Strategy | Category Excellence | Business Transformation
If you missed the discussion on how to attract shoppers with data-driven insights in today's evolving marketplace at #NACSShow2023, stop by booth #2705 to learn how Advantage Solutions can help you better understand consumer behavior and drive sales. #NACSShow #AdvantageSolutions
All eyes in retail today will be on the NACS show, and our own Steve Rodriguez will be on stage today at 8 a.m. on a panel discussing “Thriving in the Marketplace: How to Win With Shoppers.” To hear more about how we can help your brand or C-store can win in the convenience channel, pop on by the Advantage Solutions booth — #2705 in Hall B. We’d love to meet you and share the latest trends and tactics you need to know about as the convenience space evolves. #NACSShow #retail #convenience
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Founder and CEO @ DIGITS Agency | Omnichannel Retail Media | Digital Coupons | Loyalty Marketing | Personalization | Increase sales for Grocery and CPG brands on platforms like Target Circle
💥 Did you see that P&G, the largest CPG company, went all-in on Target's Circle Week? 😲 They stacked deals that shoppers couldn't resist! Here's the scoop: P&G is prioritizing 🎯 Circle Week to move products off the shelves and drive sales. They recognize the power of this event in boosting their brand's visibility and sales at Target. But here's the real game-changer: You can gain valuable insights into your competitors' Circle week strategies with DIGITS' custom market share report. Our in-depth analysis will give you the competitive edge you need to make informed decisions and stay ahead in the retail game. Request your custom report from us today and unlock the secrets of success in time for Target's upcoming circle week in October! https://lnkd.in/gFXVZiAi #RetailInsights #TargetCircleWeek #CPG #RetailSuccess
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Tomorrow, our Chief Commerical Officer, Lee LeFeuvre, will be taking the stage at MAD//FEST 🎤 ⏱ Lee's session will focus on Retail Media Mastery: 15 Years, 15 Lessons, 15 Minutes... Retail media has evolved significantly over the past 15 years, but at its core, it remains simple. Retailers that focus on onboarding the right partners, deploying the right tools, and getting back to the basics of retail media stand to win by developing long-term, data-backed strategies and activating omnichannel commerce media campaigns. 📈 Join Lee at 4:10 pm as he guides you through the top 15 lessons needed to succeed in this rapidly evolving retail media landscape. Our partners at Boots Media Group and Co-op Media Network will also take the stage tomorrow... Catch Ollie Shayer at 11:00 am speaking on: The Truth Behind Retail Media Evolution in the UK. While Dean Harris discusses: Time to Wake up the Sleep Giant of Retail Media at 12:50 pm. It's looking to be an insightful day full of thought-provoking content. You can view the full agenda using the link in the comments 👇 We looking forward to seeing you there! Plan-Apps | {Capture} | Threefold #RetailMedia #MadFest
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There is so much untapped media value inside the US retail store. A channel proven to improve the shopper experience through 'ease' and 'inspiration' prompts. Not to mention the emerging - yet some might say obvious - insight that instore media can generate long-term brand benefits as well as short-term sales. (..afterall it is essentially billboards with tills next to them, advertising products the consumer is in the market for - in that exact moment). If any brands or US retailers want to exchange some knowledge and thinking over a virtual 'brew' (including our transformation with Threefold-Agency), let me know. I'm sure we can learn a thing or two from each other. #RetailMedia #Coop #nrf2024 #instoremedia
We value our partners at Co-op and were elated to have Dean Harris, Head of Retail Media & Member Rewards, join us on stage at NRF '24: Retail's Big Show to talk about our approach to in-store #retailmedia and how we've evolved Co-op's retail media offering. Since it partnered with Threefold in 2017, Co-op has grown its annual ad revenue from $11 million to more than $25 million💰last year and increased campaign compliance across stores to more than 80%. Plus, Dean shares thoughts on his trip to retail stores in the US and how they can increase revenue and grow loyalty for brands by supercharging their in-store retail media strategy to create a truly #omnichannel experience for shoppers. 🛍 SMG #retailmedianetworks #marketing
How Threefold's experts revolutionized Co-op's Retail Media Network
threefold.team
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FYI: There are hurdles for retailers looking to launch in-store retail media at scale: report (Inside Radio): The emergence of new technology in stores has created more opportunities for integrating retail media into the in-person path to purchase.” But there are challenges ahead, the research firm says: lagging tech capabilities, competing priorities, and unproven new formats. “There are significant hurdles for retailers looking to launch in-store retail media at scale,” the report […] #DOOH #digitalbillboards #digitalsignage
There are hurdles for retailers looking to launch in-store retail media at scale: report (Inside Radio)
https://digitalsignagepulse.com
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Excited to share that Ben Foulkes will be part of an upcoming panel discussion at RetailX, where they'll be diving deep into the dynamic landscape of Retail Media! We will unpack RetailX’s latest sector report, exploring the "phase change" in retail and direct-to-consumer (D2C) strategies. Retail Media, encompassing on-site ad inventory, ad buying networks, and data capabilities, has emerged as a high-margin, must-play area in the last year. However, the components, capabilities, and approaches have been present in the industry for some time. Drawing parallels to the phase change of water to steam, we'll delve into how long-standing areas such as performance marketing, traffic optimisation, data visibility, and accessible technology intersect with a changed regulatory landscape, new networks, and integrations. It's going to be an insightful discussion. If you want to get your hands on the full report: Get in touch at [email protected] Stay tuned for more updates and key takeaways! #RetailX #RetailMedia #IndustryInsights
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🏙 The Path to Purchase Institute Retail Media Summit gets started today in Chicago! The Kevel team will be there so please reach out to Oscar A. I., Kyle M., or Ben G. to discover how Kevel is revolutionizing the retail media landscape. #RetailMediaSummit #Kevel #RetailMedia #RetailMediaCloud #RetailMediaNetwork
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FYI: There are hurdles for retailers looking to launch in-store retail media at scale: report (Inside Radio): The emergence of new technology in stores has created more opportunities for integrating retail media into the in-person path to purchase.” But there are challenges ahead, the research firm says: lagging tech capabilities, competing priorities, and unproven new formats. “There are significant hurdles for retailers looking to launch in-store retail media at scale,” the report […] #DOOH #digitalbillboards #digitalsignage
There are hurdles for retailers looking to launch in-store retail media at scale: report (Inside Radio)
https://digitalsignagepulse.com
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There are hurdles for retailers looking to launch in-store retail media at scale: report (Inside Radio): The emergence of new technology in stores has created more opportunities for integrating retail media into the in-person path to purchase.” But there are challenges ahead, the research firm says: lagging tech capabilities, competing priorities, and unproven new formats. “There are significant hurdles for retailers looking to launch in-store retail media at scale,” the report […] #DOOH #digitalbillboards #digitalsignage
There are hurdles for retailers looking to launch in-store retail media at scale: report (Inside Radio)
https://digitalsignagepulse.com
To view or add a comment, sign in
Business Development and Partnerships Executive
2moGreat session.