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Pros and cons of #beverage #celebritybrands 🚀 1- One prominent downside could be the potential for the brand's image to become overly dependent on the celebrity's personal reputation. If the celebrity faces controversy or falls out of favor with the public, it could significantly impact the brand's reputation and sales. 2-On the other hand, one of the most significant benefits of having a celebrity brand is the instant exposure it can bring. Celebrities have large following on the media, which can help catapulting a brand into the spotlight. Further information in the article below https://lnkd.in/dk-Mxkvt

There is no doubt that there has been a lot of conversation about celebrity brands in the tequila world. However, tequila is not the only business where celebrities like to imprint their brands or seek investment. Ever wonder how celebrity brands may impact other booming spirit? Check out our blog post to learn more! https://lnkd.in/eamhC8Hd

Celebrities launching Alcohol Brands have driven significant sales growth. The global Alcohol market is expected to exceed $2.2 trillion by 2025, with celebrity-endorsed Brands capturing a larger share. George Clooney’s Casamigos tequila holds 22% of its segment, Ryan Reynolds’ Aviation Gin has 9% of the gin market, and Diddy’s Cîroc vodka ranks ninth with a 3% share. Celebrity-backed Brands can see a sales increase of about 4% almost imMediately. Over recent decades, celebrities like Ryan Reynolds and George Clooney have sold their Brands for substantial amounts—$845 million and $1 billion, respectively—while staying involved with the Brands. Celebrities use their resources and influence to promote their Brands. Consumers may choose celebrity-endorsed products even with limited knowledge about Alcohol. This change from Alcohol being a taboo market to a profitable area reflects evolving attitudes. Research shows that celebrities can influence consumer behavior, especially when their image aligns with the Brand. However, some consumers avoid celebrity Brands, suspecting they might be overpriced or low quality. About 24% of U.S. adults and 16% globally say celebrity endorsements increase their likelihood of buying an Alcohol Brand. Celebrities often discuss their involvement in the Brand to add authenticity, as seen with George Clooney and Nick Jonas. #CelebrityEndorsements #Casamigos #AviationGin #Ciroc #MarketingStrategy #DigitalMarketing #MushroomMedia #MushroomMediaIo #DigitalMarketing #AlcoholMarketing #BrandStrategy #BevAlc #BeverageAlcohol

Unlock the secrets to festive marketing success with 7 colorful insights. 1. #CulturalConnection - The significance of cultural relevance emphasizes the need for brands to understand and respect local customs and traditions to effectively connect with their target audience. 2. #PersonalisedCampaigns - Brands can leverage festive context to introduce new products or services & launch festive-themed campaigns, aligning marketing efforts to enhance relevance and drive consumer engagement. 3. #LimitedTimeOffers - Limited-time offers and exclusive deals during festivals creates a sense of urgency can drive immediate action from consumers 4. #CommunityBuilding - Holi unites people regardless of differences, offering marketers a chance to build brand communities. Organizing Holi events and promoting user-generated content fosters loyalty and engagement. 5. #EmotionalConnection - The importance of emotional connection in festive marketing is because brands that evoke positive emotions during festivals tend to resonate more with consumers. 6. #MultiChannelMarketing -Combining online and offline channels can maximize reach and engagement making the multi-channel marketing approach effective during festive season. 7. #BrandDifferentiation - Marketers can stand out by embracing festivals like Holi with creative and authentic campaigns. Brands that participate in cultural festivities like Holi appear culturally aware, socially responsible, and relatable, gaining a competitive edge. Check out our page @themarketinggliders to know more marketing insights for this festive season. Reach out to us to turn your brand into a festive sensation! 🚀✨ #MarketingConsultant, #MarketingTipsandTricks, #MarketingExplained, #MarketingBasics, #MarketingHacks, #MarktetingExpert, #marketingindustry #festivemarketing #festivecampaign #momentmarketing

Unlock the secrets to festive marketing success with 7 colorful insights. 1. #CommunityBuilding - Holi unites people regardless of differences, offering marketers a chance to build brand communities. Organizing Holi events and promoting user-generated content fosters loyalty and engagement. 2. #EmotionalConnection - The importance of emotional connection in festive marketing is because brands that evoke positive emotions during festivals tend to resonate more with consumers. 3. #MultiChannelMarketing - Combining online and offline channels can maximize reach and engagement making the multi-channel marketing approach effective during festive season. Check out our page The Marketing Gliders to know more marketing insights for this festive season. Reach out to us to turn your brand into a festive sensation! 🚀✨ #MarketingConsultant, #MarketingTipsandTricks, #MarketingExplained, #MarketingBasics, #MarketingHacks, #MarktetingExpert, #marketingindustry #festivemarketing #festivecampaign #momentmarketing

CleanCo Non-Alcoholic Rum Review [Ad-gifted] We’re only a few weeks from #Christmas but if you feel like having a bit of time cleansing before getting stuck into the indulgences of the #holidays or serve this to friends who are tee-total when they come over, then you might want to try this #nonalcoholic Rum from CleanCo. I love making a #cocktail but there are times when I would like the same pleasure of the fancy feeling you get from chinking your cocktail glass without the foggy head or mid-week tipsiness. So, when we were asked to #review this non-alcoholic rum #spirit I was curious to see how it tasted and whether or not I would swap this occasionally when I wanted to limit my #alcohol intake! Head to the #blog to find out more about this #drink and for some special pre-holiday #season drink #recipes you might like to make: https://lnkd.in/gfExNUQ7 #Christmas2023 #GiftIdeas #drinkresponsibly #drinkstagram #blogger #ukbloggers #influencer #ukinfluencers #socialmediainfluencer #lifestyleandleisure #luxuryliving #partyplanning #partyplanner #parentingtips #christmasgifts #xmas2023 #xmasparty

What was your reaction the first time you saw your name on a cocacola bottle ?? Wow ! Haaa ! Eh ! Which was it ? Even the Chinese got their nicknames on the bottles instead of their first name . Whenever you glanced at a bottle of a cocacola products, i bet you will noticed these attributes 🍭Fonts: ( rumors have it that they are the only company able to pull off that particular font and there has never been a duplicate) 🍭Innovation: they always add a spec of culture to their brand ads every time. Audience personalization: they even know your names 🍭Brand authenticity & consistency : they have been around since the 1970s and they haven't lost their authenticity. The cocacola teaches you that : 🔹you should not lose your voice. (be yourself) 🔹know your audience. (their pain points,struggles, aims and aspiration) 🔹help your audience solve those problems . 🔹have a unique Brand recognition (to make you stand out in the crowd) PRO TIP : you must be able to link your audience's emotion to their personalities and use your authenticity to help them fulfill their desires .(works like a magic wand ) this will make your brand attract like magnet . Seeing my post for the first time or not , i am Oluwashina Ajayi Follow me for more educative post PS : which of the coca cola advertisements have made a lasting impression on you . #brandbuilding #brandgrowth

[ ✅ Short reels videos] are perfect for engaging audiences on platforms like Facebook / Instagram / TikTok, especially for a franchise shop in Sarawak looking to promote a new beverage. Here are some benefits tailored to your needs: 1. Visual Appeal: Reels allow you to showcase your festival's beverage in a visually captivating way. You can highlight its feeling, enticing presentation, and any special features like heart-shaped effect or romantic feeling. 2. Quick and Engaging: In just a few seconds, you can grab the viewer's attention and convey the key message about your new beverage. Reels are designed for short attention spans, making them perfect for capturing the interest of busy consumers scrolling through their feeds. 3. Shareability: Reels are highly shareable, allowing your audience to easily repost and spread the word about your Valentine's promotion. This can help increase brand visibility and attract new customers to your franchise shop. 4. Personality and Branding: Use Reels to showcase the personality of your franchise shop and connect with your audience on a more personal level. Whether it's through humor, creativity, or heartfelt messages, you can strengthen your brand identity and forge deeper connections with customers. 5. Call to Action: With Reels, you can include a clear call to action prompting viewers to visit your franchise shop to try the new beverage. Whether it's a discount code, a limited-time offer, or simply inviting them to come in and celebrate the season of love, Reels make it easy to drive action from your audience. By leveraging the benefits of short reels videos, your franchise shop in Sarawak can effectively promote its new festival's beverage, drive engagement, and ultimately boost sales during this festive season. #shortreels #shortvideo #comercial #socialmediamarketing #socialmediamanagement #tiktok #facebookadvertising The customer's testimonial below: https://lnkd.in/gMv2AB6A

The article is an interesting read for anyone curious about how a 110-year-old brand was able to pivot to broaden its customer segment and become one of the most popular drinkware brands today! https://lnkd.in/ehG7hEVa