Beauty goes far beyond our daily rituals and the products we use. It is a way to express ourselves, to care for our health and our wellbeing and in many cases it is an integral part of our culture. All of this clearly shows: We should acknowledge The Value of Beauty in all its facets.
This is why yesterday, together with our alliance partners L'Oréal, Givaudan, IFF, KIKO MILANO, and Ancorotti Cosmetics S.p.A., Beiersdorf officially launched #ValueOfBeauty at Musée Art & Histoire in Brussels. The relevance of this – also far beyond our industry – was underlined by the participation of European Commissioners Dr. Florika Fink-Hooijer and Kerstin Jorna.
The beauty and personal care industry is made up of a complex and multifaceted value chain, each step of which contributes to a sum far greater than its parts. The industry’s value is significant and far-reaching, impacting many aspects of our lives. It serves as an economic powerhouse, a critical job creator, a driver of innovation, and a leader in sustainability. In the beauty industry, people are not just faces, they are living stories, each line and contour telling tales of resilience, creativity, and dedication. Every day, the products created by the sector play a key role in supporting both the physical and emotional health of millions of people.
I firmly believe that we are stronger together and that this alliance will help to strengthen our industry and create an impactful voice for its importance.
#ProudToB
Just as beauty itself comes in many forms, the beauty and personal care industry in Europe has many layers, each contributing to a sum of value far greater than its parts.
Founding members of the #ValueOfBeauty Alliance including L'Oréal, Beiersdorf, IFF, Givaudan, KIKO MILANO and Ancorotti Cosmetics S.p.A. speak to the ways beauty and personal care shape our economy, wellbeing and society.
Content Production, Film & Directing | Videocation.no | Digital Marketing & Branding + Communication💬
1moCongrats 🌸