Brado’s Post

1,000 Leads in 30 Days 🚀 I've launched a CAMPAIGN 🚀 for a Travel Company with 4 Ad sets (1 Off Now). And in just 7 days, we generated 220 leads for them from Facebook only with 1 high-performing ad set. (see screenshot) 👇 So, soon, our high-performing ad set will generate more quality leads at a low cost. Can you guess? 🧐 If we generated 220 leads in 7 days, how many will we generate in 30 days?

Q: Should I structure my Facebook ads account around ABO? CBO? ASC? A: It doesn’t really matter - so long as you have the ability to do the following: 1. Clearly track your north star metrics down to the ad level (CPA, nCPA, ROAS etc). 2. Scale your creative winners in place. (successful duplication should be a bonus, not a pre-requisite to success). 3. Avoid egregious auction overlap in your ad account. 4. Allocate the majority of your spend towards broad audiences (maximum TAM). Over the last several months I’ve seen a variety of structures perform well. The observable commonality? See 1-4 above. Test what you can and suspect all dogma.

Have high ad spend? The context of whether you just launched a new campaign 🚀 or whether your Google Ads intern mistyped and extra '0' 🤦♀️ MATTERS. Context is EVERYTHING.

In the first in our quartet of quarterly articles assessing the media industry's publicly-listed companies, ExchangeWire research lead Mat Broughton discusses how the fortunes of the big tech and social platforms have ebbed and flowed over Q3. https://lnkd.in/erjf2a3u #media #marketing #financials #earnings #socialmedia

Discover the latest insights on Adtech trends and solutions in the comprehensive article by GrapeSeed Media. Learn more at: https://buff.ly/4dsYY9K @grapeseedmedia

Most businesses are leaving MONEY on the table by ignoring this one simple ad hack... That comments area you're ghosting? It's low-key a golden ticket for: ✅ Increasing Conversions ✅ Lowering Cost Per Acquisition ✅ Building Insane Trust & Social Proof Check out my complete INSANE strategy for leveraging ad comments to maximize performance here 👇

AdMonsters 2023 Final Recap: The Hottest Topics in Ad Tech and Digital Media - AdMonsters

We have a creative in our arsenal that’s almost always one of our top performers And it’s super easy, simple, and straightforward to make. If you’re not using this - you need to be (in my opinion) Let’s break it down: I like to call it the community/review ad No - it’s nothing groundbreaking, But instead of just slapping on a customer review on a creative and running it Highlight the key pieces of the review - strong words, positive phrases, guarantees, etc. That way, when someone comes across the ad mid-scroll, it takes them like 2 seconds to see ALL the main value points that would pique their interest just enough to click on the link & learn more. And in terms of iterations - also super simple to do Go through your reviews, community, Facebook, etc., and pull all the ones that call out a very specific reason/problem that your product solves. Then take 10 seconds to highlight all the main points… And in just a few minutes you’ve created 5 - 10 new winners for your account. Easy to find, easy to create - and ‘easy’ to get results with. 

Allow me to re-introduce myself... My name is Jacob. Since announcing that I was leaving Morning Brew to go all in on my own media company, A Media Operator, a lot of people have started following me. And so, welcome to this crazy ride. But I thought I'd take just a minute to tell you a bit more about what A Media Operator is and if it's your jam, you can sign up. I believe the future of media looks a lot like the past: smaller, niche publications serving focused audiences tied to passions and business needs. Examples: Pilots love Flying Magazine and biotech executives love Endpoints News. Are they as large as The New York Times? Nope. But they serve their respective audiences as well. And there are thousands of potential niches across business and consumer. Each can support a media company. And so, A Media Operator is my niche media company that provides executives and operators with the information they need to make better decisions building their media companies. If you want to start receiving AMO in your inbox every Tuesday, sign up below. https://lnkd.in/eHKt85Eh