Brado’s Post

Name: Brado on LinkedIn: What hasn't changed: real, empathetic interactions are the key to building…
Uploaded: 2024-03-08T12:29:27.677Z
Channel: Brado

Brado

14,801 followers

5mo Edited

What hasn't changed: real, empathetic interactions are the key to building long-term brand relationships. What has changed: How it happens. Chief Insight Officer and Brado founder, Bob Cuneo, explains at TechSTL how much connecting with consumers has evolved over his 30-year tenure, and how we're harnessing the power of insight-driven Conversational AI to help our clients build valuable relationships with their customers. Find the full video and transcript here at https://lnkd.in/gUcYZEfz

Transcript

So conversational AI is going to completely change how we connect with our customers. It's going to create something we're calling conversational engagement. Because with conversational engagement you're going to have the ability to have genuine, ongoing 2 way conversations in those moments that matter most in someone's life, That's what you get to do. Conversational engagement. Here's the trick, though. It's gonna force marketers. To change their approach, so brands in a in an in a true relationship, they're going to have to offer something. They're going to have to offer something much more tangible to their customers and it's going to have to be more than a product and it's going to have to be more than their purpose, right. You're gonna have to give something back because that's what relationships are. And nowhere is this mower needed. Then in healthcare?

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