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Does the CMO have a future? This provocative question is the focus of a great conversation between Roger Mader and Alan Brew. They discuss the changing role of the chief marketing officer and the emergence of the chief revenue officer and fractional executives. #cmo #marketing #cmoinsights

If marketing leadership is all about "rebuilding the plane in flight" ✈ then they need a ground crew that's up to the job. Our latest blog explains... ✍ https://lnkd.in/eQhceztg #CMO #marketing #fractionalCMO

The newest installment of Parking Origin Stories features Jordan Weiss, VP & Head of Marketing @ Umojo! In this feature, we dig into his experiences as a marketing leader at multiple park-tech companies, starting with his intro to the industry in 2017. Here's a tidbit of "parketing" wisdom from Jordan: "Sometimes you’ll hear leaders say, 'oh, we don’t need to run a campaign or invest in ads or publish content because everyone already knows who we are'. But marketing is what helps you penetrate new markets and keep growing in the way you need to in order to be a thriving business. You can't not do it." Read more in January issue of Parking Today Media mag or on our blog: https://lnkd.in/eHZ_vhjK #parketing #parking #parkingleadership #parkingoriginstories

Ever feel like you're swimming in a sea of ideas, but lack the time or objectivity to sort it all out? Leading a company often means juggling multiple priorities, navigating complex challenges, and formulating a growth strategy. Imagine a clear path forward, your vision transformed into a focused roadmap. A Half-Day CMO Strategy Session can help you do just that. See how one CEO went from overwhelmed to empowered, turning challenges into growth fuel. Read his story and discover how you can too. https://lnkd.in/gQkNipCJ #fractionalcmo #marketingstrategy #businessgrowth

Myths of vertical specialization: - Vertical landing pages mean you're specialized - Vertical specialization is a sales and marketing strategy - You'll build credibility in 3 months My reality: - Having a deep understanding of the unique challenges, opportunities, and trends within the vertical means you're specialized - Vertical specialization is a whole-company strategy - You'll build credibility in 18 months Don't believe the get-rich-quick promises about niching down. --------------------------- I'm Corey Quinn 🎯 Click my name + follow + 🔔 I help agency owners specialize in a vertical market. #agencygrowth #deepspecialization #positioning

By working across various organizations and having built, transformed or scaled teams repeatedly, Monu Kalsi has identified and assembled a few proven ways of creating and retaining high-performing teams. 🚀 Read more here! >> https://lnkd.in/g_B_B4Fp #CMO #Marketing #Retention #HighPerformance

As a business owner in the commercial real estate industry (and former Propheteer), I enjoyed reading this interview. As the interview stated, commercial real estate is a very competitive industry. The relationships between marketing, sales, and executive management within organizations – especially within a low-margin business like brokerage – can sometimes seem tense and conflicted. I agree with Brad Kreiger's premise that demand and sales enablement are the biggest benefits that marketing can provide to the sales teams. The ability to differentiate and continually drive recognizable value is especially important in this period of decreased revenues, high expenses, relatively high debt with higher interest costs, and cost-cutting. There was also discussion about shifting the frame of reference for what this business has been for the last 100 years. In addition to the adoption of new marketing strategies, AI, PropTech, etc., many of the future changes in business practices will be driven by the next generation of leaders. This can already be seen by changes within the industry over the past decade. https://lnkd.in/dq-eYmWW Scott Davis Prophet #commercialrealestate #cre #leadership #digitaltransformation #realestatebrokerage #behavioraleconomics

High-performing marketing teams can deliver anywhere between 20-30% more than average teams and have material long-term impact on a organization's success. By working across various organizations and having built, transformed or scaled teams repeatedly, I have identified and assembled a few proven ways of creating and retaining high-performing teams. Thank you Stephanie Hood with TheCMO for the recent interview where we discussed ways of creating and retaining high-performing teams. #CMO #marketing #leadership #highperformingteams #cmoinsights

In today's rapidly changing business world, the Chief Marketing Officer (CMO) role is more vital than ever. While many "marketing experts" offer solutions often limited to the execution of tactics in social media, SEO, or PR strategy, a true CMO brings much more to the table. A CMO's expertise goes beyond these tactics. They delve into the fundamental principles of marketing - the 4P's: Product, Price, Place, and Promotion. This includes not just managing communication but also overseeing brand and product development, distribution channel strategies, pricing, and market research. The CMO stands at the forefront, not just as a marketing strategist but as a visionary leader. They are instrumental in guiding a company through the complexities of modern markets, ensuring that every marketing move aligns with broader business goals. In essence, a CMO is the architect of a company's success in the ever-evolving market landscape, blending traditional marketing wisdom with the pulse of contemporary trends. “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” - Sun Tzu AI-Assisted post #Leadership #CMO #MarketingStrategy #BusinessGrowth #brandmanagement