GTM4Health’s Post

Bringing a MedTech Product into the world involves a lot of Clinical, Regulatory & Testing Efforts.  Navigating the Medical Regulatory landscape based on your Product Classification & Stage is fraught with a lot of challenges & unknowns. Impact : These challenges delay the overall Product Delivery Launch Timelines & your Go-To-Market (GTM) Plans, postponing your Revenue goals.    We in GTM4Health are exploring building a "Medical Devices Quality & Regulatory Services" offering to assist MedTech Startups.    If you are a Company/Startup facing these challenges, please fill up the form below given in comments.  We will reach out to you. #Regulatory #Compliance #GTM

Our Monthly Newsletter Sharing Progress for Aug. #Newsletter #Progress

"I will think of GTM after my product is completely ready" is a risky approach. Here's why... While Product Readiness is a necessary condition to enter the market, delaying understanding the market dynamics till Product is fully ready is a wrong approach & maybe a costly mistake. There are several parameters that are dynamic, that needs close monitoring, viz 🎯 The problem being solved. Is it still relevant ?  🎯 What use cases resonate with prospects ? 🎯 Clinical & Financial Value Propositions 🎯 Competitors Understanding 🎯 Pricing & Adoption challenges 🎯 Regulatory changes 🎯 Pathways to getting discovered by Customers We believe that a pulse on the market at every stage of the Product Development Lifecycle improves the probability of success. We state this out of our experience of having worked with 100+ MedTech Startups. Explore GTM Readiness Service. Fill in the form for a discussion. #Startups  #GoToMarket  #MarketAccess

Today, Sep 8, we celebrate World Physiotherapy Day to recognise the invaluable contributions of Physiotherapists in improving health, enhancing mobility & promoting well being We thank all Physiotherapists for their contributions to our wellbeing. #Physiotherapy #WorldPhysioTherapyDay

"Patient Convenience, Staff Productivity & Compliance" are top 3 challenges Hospitals grapple with.  A Good Nurse Call System addresses several of these challenges. Let hear from Mr Vishnu MS, Cofounder Evelabs how their Product "Next Gen Wireless Nurse Call Systems" addresses their top Hospitals' Customer Challenges.  They have close to 100+ Hospitals as their customers. GTM4Health Business Network [GBN] is a Professional Business Network consisting of MedTech/Healthcare Startup Founders, building MedTech Products, Healthcare Services and Software Products for India & Global Markets. We invite visitors to join this virtual meet(Sep 10, 7- 8 pm IST) to understand how GBN can assist your business and explore joining us. Agenda : 🎯 Visitors Interaction with Members.  🎯 Business Networking - Asks and Gives.  🎯 Business Showcase : Evelabs Product - by Mr Vishnu. Interested to join this meeting ? Fill in the form in comments to get an invite. Vishnu MS Evelabs #BusinessNetwork #GTM4Health

What is Dementia ? What are its possible causes ? Is Dementia genetic by nature ?  What are possible tests to detect it early ? What Organisations are working in this space ? All such questions answered in an easy to understand language in our Market Insights Report on Dementia. #Dementia #MarketInsights

Building a Product is Easy. Taking the Product to Market is tough. You need Business Clarity 🎯 Who should be our early customers ?  🎯 What should be our best offerings to them ? 🎯 How to reach our buyer/user ? GTM Readiness Service provides clear take aways like ✅ Segmenting your Product/Service with the right Pricing ✅ Creating a Rate Card for your Product/Service ✅ Create the right Business Model ✅ Clarity on the buyer/user ✅ Outcome: Get Market Ready. 70+ MedTech/Healthcare Startups have benefitted from GTM Readiness Service. If interested to explore GTM Readiness, fill the form in the comments for a discussion. #GetMarketReady #GoToMarket

There are lots of Healthcare roles available. There are no right candidates to fill them. We are planning a  "Pilot - Field Marketing Training Program" [Free] for next 3 weeks.  These are based on our experiences and learnings as a Channel Partner[Dealers-Distributors of MedTech Products]. This is a training we give to our own team members. If you/your company has the following challenges, you may benefit from this. 1. We don't know anything about Field Marketing [ Why ? How ? Which Target Segment] 2. We don't know how to generate Right Leads before reaching out. 3. We do not know how to set Targets, Reporting, Reviews & Performance Assessments Right Candidates for this Program would be Entry Level Candidates or candidates up to 3 years experience. It would be once a week session (Wed evening slots 7- 8pm IST) addressing each of these challenges. If interested, please fill the form in comments up. We will revert to you. #B2B #Marketing

Never work in Stealth Mode for a Startup Idea. Very risky. This is the time that the idea needs a lot of Validation, Understanding Use Cases, Market Insights, Understanding Competition, Adoption challenges, Market Sizing.  More prospects/customers in this phase needs to be met. Asking all the right & tough questions. The Foundations of Problem Validation & Value Proposition needs to be clear here. Working in Stealth Mode cuts you off from these inputs. We have worked with 100+ MedTech/Healthcare startups over the last 3 years.  Impact :  ✅ Some startups pivoted after they worked with us in GTM Readiness.   ✅ Few founders even went back to their Corporate jobs realising the problem they were solving was wrong & didn't see a path to PMF. ✅ Few changed their Pricing and Business Model and entered the Market. Explore GTM Readiness Services. Enter the form in the comments section for a discussion.

GTM4Health turns 3 today! Over the last 3 years, we have built a Complete GTM Ecosystem for Market Access, based on Startup Stage and Challenges. From getting started with "Get Market Ready" to "Get Market Access" to "Get Market Scale". We are also channel partners(Dealers/Distributors) to few leading MedTech Companies. In our journey, we have positively impacted more than 100+ MedTech/Healthcare Startups in their Market Access challenges. We thank all our customers and team in helping us reach to this stage.