Proudly celebrating 50 years of independence. Over that time, we’ve learned to never underestimate bold ideas. Sharing our story with Campaign magazine was truly a thrill. We were honored to discuss what being impactful means to us and how we strive to push beyond the status quo. That’s where the true potential of our team shines. Check out our feature in this year’s publication.
Thanks to our partners at Worldwide Partners, Inc. for selecting us as a top independent agency for two years running.
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The latest issue of the Re: View is here. We talk about the power of creativity in our ‘AUTHENTICITY ISSUE’ - dedicated to those striving to lead with values and passion.
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Your firm's identity is just as important as the products or services you offer - perhaps over the long term, even more so! In her latest New York Law Journal article, Ioana Good discusses why now is the time to prioritize creating exceptional customer value, cutting inefficient complexity, and experimenting aggressively to create differentiation. This helps an organization become the 'go to' firm in their industry.
"It's a little like playing King of the Hill; the goal is to be at the top of the hill, but you can be displaced instantly," she writes. "Successful firms, however, know that they must always be fighting to maintain or regain control of the hill if they are going to win and grow." Read more: https://bit.ly/3G88uzD.
#NYLJ#legalmarketing#growth#thoughtleadership#pr#content#branding#prandbrandingagency#getpromova#getnoticed
This little book is the company building philosophy of David Ogilvy broken down into bite-sized pieces.
Warren Buffett called Ogilvy a genius and this is a list of ideas Ogilvy wanted to pass on:
1. Discovery consists of seeing what everyone has seen and thinking what nobody has thought.
2. Those who live by their wits go to work on roller coasters. The ride is exhilarating, but you need a stomach of titanium.
3. Rule #1: There are no rules. Rule #2: Never forget rule #1.
4. Only dead fish go with the flow.
5. God is with those who persevere.
6. Brilliant thinking is rare, but courage is in even shorter supply than genius. (Peter Thiel)
7. Fear is a demon that devours the soul of a company.
8. Self-doubt is the enemy of creativity.
9. How great we become depends on the size of our dreams. Dream big dreams.
10. If you asked an oracle the secret to doing great work and the oracle replied with a single word my bet would be on “curiosity” (Paul Graham)
11. If you have to choose between agreement and conflict, take conflict every time. It always yields a better result. (Jeff Bezos)
12. It's the cracked ones that let light into the world. (Talent is likely to be found among nonconformists, dissenters, and rebels.)
13. The leader of the company has one principal responsibity: provide an atmosphere in which creative mavericks can do useful work.
14. Bureaucracy has no place in an ideas company.
15. Have a habit of divine discontent with your performance. It is an antidote to smugness.
16. Dogged determination is often the only trait that separates a moderately creative person from a highly creative one.
17. We are what we repeatedly do. Excellence is not an act, but a habit. (Aristotle)
18. Our character is a composite of our habits.
19. Habits constantly, daily, express who we really are.
20. Persistence and determination alone are omnipotent. Before them, obstacles vanish into thin air and mountains crumble into atoms.
21. People don’t have ideas. Ideas have people.
22. The best leaders give their people permission to practice magic. They get rid of sad dogs who spread gloom.
23. Habit is overcome by habit.
24. If we avoid candor we destroy trust.
25. You fight against the tyranny of politeness by telling the truth.
26. Making great work requires us to be brutally honest and totally dedicated to the truth.
27. In the absence of courage, nothing worthwhile can be accomplished.
28. Intense curiosity keeps you young. When we're green we grow, when we're ripe we rot. (Ray Kroc)
29. DON'T BOW YOUR HEAD.
30. DON'T KNOW YOUR PLACE.
31. DON'T SIT BACK.
32. DON'T GIVE IN.
33. DON'T GIVE UP.
34. DON'T WIN SILVERS.
35. DON'T BE SO EASILY HAPPY WITH YOURSELF.
36. DON'T BE SPINELESS.
37. DON'T BE GUTLESS.
38. DON'T BE TOADIES.
39. DON'T GO GENTLE INTO THAT GOOD NIGHT.
40. DEFY THE GODS.
41. We are the people we have been waiting for.
Not often that I read an industry article that gets me saying "fugg yes" over and over under my breath. If you don't have an Ad Age sub, here's a juicy bit:
"Small agencies are called for all the right reasons: to come up with ideas that capture hearts and resonate in culture. In other words, to do what agencies are meant to do.
Clients need to call all agencies of all sizes to do just that, and leave the internal politics, procurement pressures and corporate checklists in the boardroom where they belong.
If you’re a client who feels anxious because your agency is showing you bolder creative, look in the mirror and take a deep breath. They are doing their job, and it’s your job to protect them from all the bullshit you have to deal with every day."
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A lot of friends have been asking me why I created United Partners Network (#UPN) - an international network of PR centric communication agencies. It’s pretty straightforward: I wanted to create massive value for our clients and to connect with some of the coolest, like-minded PR pros from all over the globe. But trust me, there’s more to it!
We are gearing to help brands and companies grow and expand across different markets. UPN has a unique advantage of partnering with best in class independent communications agencies. Our network is fast, flexible, and fun.
Here’s a quick rundown of what makes working with an independent agency network so special:
🔹 Localized Expertise - UPN is deeply rooted in the local markets, providing invaluable insights into cultural nuances, media landscapes, and consumer behavior. This local expertise ensures that our clients’ messaging resonates with each specific audience.
🔹 Flexibility and Agility - Unlike larger conglomerates, independent agencies can pivot and adapt strategies more quickly. This agility allows for customized approaches that are crucial for navigating the diverse challenges and opportunities in various markets.
🔹 Personalized Service - Working with an independent network often means higher levels of personal commitment and senior-level involvement in your projects. This can lead to more thoughtful strategies and a deeper understanding of our clients’ needs.
🔹 Cost-Effectiveness - Independent agencies often offer more competitive pricing structures without compromising on the quality of service. Their lean structures avoid the overhead costs typical of larger agencies, allowing more of our clients’ budget to be invested directly into impactful activities.
🔹 Innovative Thinking - Free from the constraints of a corporate parent company, independent agencies are breeding grounds for innovation. We experiment with bold, creative ideas that stand out in the market.
Choosing the right partners is crucial as clients expand internationally. An independent communications agency network offers a blend of local savvy, flexibility, personalized attention, cost efficiency, and innovative thinking to help clients make meaningful connections with consumers around the world
#GlobalPR#Communications#MarketingStrategy#IndependentUnited Partners
In our journey as a B Corporation agency, we've realized that the relationships we build with our clients are at the heart of our impact. It's not just about the work we do; it's about who we do it with and how we do it. 🤝
That's why we've outlined four simple needs that guide us in selecting the perfect fit for our agency:
1️⃣ Companies that value our commitment to ethical marketing
2️⃣ Brands that are going places and have a value for us
3️⃣ Work that will be fulfilling and enjoyable
4️⃣ Brands and people that are values aligned
These questions aren't just checkboxes; they're our compass in navigating the ever-evolving landscape of client partnerships. This is just one way we are moving our business forward.
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Stepping into a partnership at a professional services firm isn't just about showcasing your expertise—it's about expanding your role to actively generate business for your team.
Many don’t realize the shift from being an expert to becoming the prime driver of client engagement within the firm.
Take the case of one client, a specialist engaging family lawyers. We crafted two signature keynote topics complete with media kits and presentations, aimed at precisely the right audience.
Her strategy? Offer her insights for free at relevant conferences, positioning herself not just as an expert, but as the go-to authority in her field.
This isn’t just about financial investment; it's about investing time and effort to cultivate relationships and establish a presence that opens doors to substantial commercial opportunities.
Such strategic visibility is a game-changer, proving invaluable in her journey to not only lead but also expand her influence and the firm’s reach.
I tell this story because it underscores the critical importance of personal branding and strategic visibility, even for seasoned professionals.
In today’s competitive landscape, it's essential not just to be great at what you do, but also to put the money in to be actively seen and recognized by the right people.
It's about making intentional moves that ensure you are not only part of the conversation but leading it.
🎉 **Celebrating Excellence: Spotlight on York** 🎉
Today, our spotlight shines on a remarkable professional, Kwasi York! With expertise and passion, York has become a guiding force for CEOs and managers, leading them to digital success.
As a seasoned digital marketing consultant, York navigates the complexities of the digital world, propelling organizations towards online triumph. His strategies elevate online presence, steering businesses to triumph in the digital landscape.
But that's not all – York is a content maestro, crafting impactful messages that resonate. In today's content-driven age, his skills are a key asset for connecting businesses with their audiences.
York's influence isn't confined to business; he's also a dedicated child advocate, working for a better world. This commitment to social responsibility showcases his well-rounded character.
Join us in applauding York for his exceptional journey. Expertise in digital marketing and a heart for advocacy define him as a professional who excels and impacts society.
Kwasi York, your brilliance inspires us. Cheers to celebrating your journey and looking ahead to your continued impact!
#SpotlightYork#DigitalExpert#AdvocateForChange#inspiringjourney
Director of Talent Operations and Recruiting
1moHanna Koivunen and you’re one of the reasons for everything good happening.