Here’s the tea ☕️ Despite being underrepresented in leadership, women drive 70-80% of purchasing. When they rally behind a brand, sales SURGE. Just ask Travis Kelce, whose jersey sales shot up 400% after Taylor Swift simply showed up at his game. In our latest blog, ‘How Female Endorsements Transform Industries’ we talk about the untapped power of female influence. Discover how women not only influence purchasing decisions but also shape trends, advocate for brands, and dominate households. Read our full blog post through the link below! https://lnkd.in/e-TfZKmF
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Many of the ads meant to influence women buyers today are missing a crucial component: a woman's perspective. Women's sizeable purchasing power is not being accurately reflected in creative leadership roles within the brands that are targeting them, leading to advertising that simply doesn't resonate. Learn more on our blog.
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Many of the ads meant to influence women buyers today are missing a crucial component: a woman's perspective. Women's sizeable purchasing power is not being accurately reflected in creative leadership roles within the brands that are targeting them, leading to advertising that simply doesn't resonate. Learn more on our blog.
Understanding the Cost of Exclusion: Why Having Women in Creative Leadership at Agencies Matters
creativecircle.dsmn8.com
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Many of the ads meant to influence women buyers today are missing a crucial component: a woman's perspective. Women's sizeable purchasing power is not being accurately reflected in creative leadership roles within the brands that are targeting them, leading to advertising that simply doesn't resonate. Learn more on our blog.
Understanding the Cost of Exclusion: Why Having Women in Creative Leadership at Agencies Matters
creativecircle.dsmn8.com
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Many of the ads meant to influence women buyers today are missing a crucial component: a woman's perspective. Women's sizeable purchasing power is not being accurately reflected in creative leadership roles within the brands that are targeting them, leading to advertising that simply doesn't resonate. Learn more on our blog.
Understanding the Cost of Exclusion: Why Having Women in Creative Leadership at Agencies Matters
creativecircle.dsmn8.com
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As we enter #womenshistorymonth2024, here's where we stand: -Globally, women hold only 19.7 percent of board seats, 6.7 percent of board chairs, 5 percent of CEO roles -In the Fortune 500, women CEOs' tenure is 3 years shorter than mens' -There is only one black female CEO of a Fortune 500 company As a woman owned business, with a team composed of more than half women, fassforward remains committed to continuing to advance female leaders and their businesses. references in the first comment #fassforward #thehowcompany #leadershipdevelopment
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Today is National Women-Owned Business Day, and we're proud to be a part of the movement! 🎉💪 When women hold leadership positions, we bring diversity, creativity, and empathy to the workplace. It is our immense privilege to support such brilliant female founders each and every day. To help us celebrate the second-ever National Women-Owned Business Day, shout-out your favorite women-owned business in the comments! #WomenOwnedBusiness #WomenOwnedBusinessDay #WomenInBusiness #FemaleFounder #WomenInLeadership
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Looking deeper into companies, there are troubling signs for the next generation of senior female leadership: Progress has stalled—and gone backwards for Black women—in the early promotions that are important for career trajectories. The latest McKinsey/LeanIn.org look at women in the workplace shows signs that companies may have taken a check the box approach to diversity that could create problems in building tomorrow's talent pool. Thanks for the insight Alexis Krivkovich and Rachel Schall Thomas.
Women Just Hit a C-Suite Record. It May Be Harder for the Next Generation.
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In honor of Women's History Month, let's take a moment to recognize the important role that women leaders play in public service. The Partnership's Public Service Leadership Institute develops leaders from all levels, empowering them to drive systemic change and ensure that agencies meet the diverse needs of those they serve. Recently, the Partnership conducted research to understand certain patterns in leadership experience, specifically examining the differences and similarities between how women and men understand and experience their roles as public service leaders, and explored the intersections between race, ethnicity, and gender in public service leadership. Despite progress, women are still significantly underrepresented in leadership positions in all sectors around the world. This is especially true for women of color, who now account for only 4% of the C-suite level, or top-level corporate positions, in the US despite making up 20.3% of the country’s population. The public sector has shown similarly slow progress, with women making up just 27.3% of the US Congress and only 39% of all Senior Executive Service members. This Women's History Month, let's celebrate the achievements of women leaders in the public service sector and work to create a more equitable and inclusive workplace that empowers all leaders to drive systemic change and build a better government for all Americans. https://hubs.la/Q02mSjhm0
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We recently got Global CMO Carley Faircloth’s take on marketers’ biggest hurdle, your personal brand & the importance of context as we celebrate our women in leadership! Check out her insights in LBBonline - Little Black Book: https://lnkd.in/eAEjbm3V #WomenOfSpiro #BusinessTransformation #LeadWithChange #BrandMarketers
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Creating high-performance HR organizations that drive business value | The HR & Leadership expert for CXOs and business owners without a strategic HR partner | Leadership is an endurance sport with no finish line
The power of belief is so fundamental Do you believe in yourself? Do you believe that you can achieve the goals that you're focused on? This week's blog post highlights key insights I took from Luminary’s 3rd Women's History Month Summit on Thursday. If you're a woman leader in the New York metro area, I strongly you encourage you to register next year! Here is this week's blog post. https://lnkd.in/eUCZSfvW #believe #leadyourself #intentionalleadership
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