Hannon Hill’s Post

Marketing a college or university with limited funds can be challenging in today's economic climate. This week's blog post offers practical solutions to help you navigate these challenges: 📉 Understanding Economic Impacts Stay informed about financial trends and communicate with your budget department to optimize resources effectively. 💡 Overcoming Budget Constraints Manage budget constraints by: 🔹 Prioritizing goal-aligned initiatives 🔹 Using cost-effective digital tools 🔹 Leveraging free resources like social media 🔹 Collaborating with partners 🔹 Regularly reviewing strategies based on performance metrics 🛠️ Strategic Planning Set clear objectives, identify cost-effective strategies, and allocate resources wisely. A well-planned strategy can yield significant results even on a shoestring budget. 🌐 Embracing Digital Marketing with AI Optimize campaigns with AI tools for maximum efficiency. 📱 Leveraging Social Media Use social media for real-time interaction and relationship building. User-generated content can significantly impact decision-making and build brand loyalty. 🎯 Personalization Increase engagement and conversions by tailoring messages to resonate with prospective students. 📈 Measuring Marketing Efforts Track key performance indicators and use analytics to optimize your strategies and ensure every dollar counts. 🤝 Engaging Alumni and Partnerships Engage alumni for word-of-mouth marketing and collaborate with partners to share costs and extend reach. Ready to learn more? Follow the link in the comments below to discover effective marketing strategies for your higher-ed institution on a budget. ⬇️

🛫 We're thrilled to join and exhibit at the 2024 eduWeb Summit in Philadelphia, PA, next week! 🔔 Come visit us at booth #2 where our team members Rory Walsh and Graham Lewis look forward to meeting you. Whether you want to chat about the latest web trends or need assistance with your website, we're here to help. Plus, make sure to take advantage of our awesome swag giveaway. Spin our wheel of prizes for a chance to win some great goodies. See you there! #eduWeb2024 #HannonHill #HigherEducation #Marketing #Web #WebTrends #CascadeCMS

Student retention is crucial for every educational institution’s success. With the enrollment cliff and FAFSA challenges looming, retaining students has never been more important. Our latest blog post dives deep into: 💡 Understanding Student Retention 💡 Why Student Retention Matters 💡 3 Ways Personalization Enhances Student Retention Discover how tailored communication, customized learning paths, and individualized support services can keep your students engaged and committed to their educational journey. 🎓 Plus, learn how tools like Clive help higher-ed marketers create personalized web experiences that enhance student retention. Read the full article now and ensure your students feel supported, engaged, and happy to stay with your institution! #HigherEducation #Marketing #StudentRetention #Personalization #HigherEdMarketing #CascadeCMS Rita Winthrop

This month, we celebrated Ryan Griffith, who has been an incredible part of the Hannon Hill team for the last 12 years! Ryan has a dynamic role, balancing his time between Support, Product, and Systems teams. Ryan has become a pivotal part of the product engineering team while still working on the frontlines in support with customers. He also created many of the current systems and processes that power our Cascade Cloud service. Ryan's journey with Hannon Hill began while working at Millersville University, one of Hannon Hill's clients. Inspired by Tim Reilly and the excellent customer support he experienced, Ryan knew he wanted to be part of a team that continually strives for excellence. From humble beginnings as a stock clerk to web development at Millersville University, Ryan's career path has been defined by hard work and a passion for learning. His six years at Millersville, both as a student worker and full-time employee, laid the foundation for his future success at Hannon Hill. One standout project for Ryan was automating the infrastructure of our Cascade CMS Cloud. This initiative allowed us to better manage our growing client base and added valuable skills to Ryan's professional toolbox. Ryan, thank you for your unwavering dedication, hard work, and passion over the past 12 years. Here's to many more years of success and growth together! #WorkAnniversary #TeamHannonHill #EmployeeAppreciation #TechExcellence

Did you miss our webinar on transforming site searches into personalized journeys? No worries! It's now available on demand. 🎥✨ In this must-watch session. By watching, you'll learn how to: 🔍 Leverage search queries to enhance user experiences 📈 Boost engagement and conversions through website personalization on higher education websites 🤖 Utilize AI-driven tools for effective and personalized site searches Thank you to Nick Wassenberg and Sara Kelzer from Cludo and Graham Lewis for sharing their valuable insights. Why should you watch it? ✔️ Get practical strategies for analyzing search data and understanding user intent ✔️ Learn how to create compelling, personalized web experiences ✔️ Gain actionable tips and real-world examples from leading institutions And just for fun, see how Nick explains doing more with more (except less) with a guy balancing a flaming pole! 🔥😄 👉 Drop a comment below if you want access, and we'll send you the link! #HigherEducation #WebPersonalization #DigitalMarketing #SiteSearch #WebinarOnDemand #HannonHill #Cludo

🌟 Team Building Success! 🌟 Our Atlanta-based team had a fantastic morning at Lift Yoga + Body in Dunwoody, GA! 🧘♂️🧘♀️ Starting the week with a rejuvenating yoga session not only helped us connect on a deeper level but also reminded us of the importance of wellness in our daily lives. A big thank you to Kember at Lift Yoga + Body for guiding us through an amazing experience. At Hannon Hill, we believe that a healthy body and mind are key to driving innovation and collaboration. Here’s to more team-building activities that inspire and invigorate! #TeamBuilding #Wellness #Yoga #CascadeCMS #HannonHill #LiftYogaAndBody #Atlanta

As a marketer or web professional, you know how crucial engaging content is for outreach success. With podcast listeners expected to grow to 504.9 million by 2024, and 93% of listeners staying tuned for most or all of each episode, the potential for engagement is enormous. Join us on July 17 at 1 p.m. (EST) to learn how podcasting can elevate your higher-ed marketing strategy. Gain insights from seasoned podcast hosts: 🎙 Kate Young of Purdue's This is Purdue podcast, ranked in the top 2% globally 🎙 John Boccacino from Syracuse University's 'Cuse Conversations, a 2021 CASE Platinum Awards finalist. What You'll Learn: 🔹 Integrate podcasts into your marketing strategy 🔹 Launch your higher-ed podcast with minimal resources 🔹 Grow your podcast audience 🔹 Improve production quality and listener engagement Register today. P.S. Busy on July 17? Don't worry, we'll record the webinar for you to watch on demand whenever you want. 

Each year, higher education institutions face the significant challenge of preventing summer melt, where accepted students fail to enroll. Enrollment teams dedicate countless hours and resources to recruiting and admitting students, only for them to slip through the cracks during the critical summer months. In our latest blog post, we delve into: 💡 Why summer melt matters 🎯 How web personalization can help higher education marketers combat this issue effectively and efficiently 📊 10 strategies to prevent summer melt and ensure students successfully enroll and matriculate 🌐 Learn more about the financial implications, institutional reputation, student retention rates, and the importance of meeting enrollment goals. 👩💻 Discover how Hannon Hill's web personalization tool, Clive, can help you keep students engaged and excited about starting their college journey by delivering tailored messages at the right time. Don't let summer melt derail your enrollment targets. 📈 Dive into our latest blog post and equip your institution with the right tools and strategies to minimize summer melt and increase enrollment yield. Read the full article by following the link in the comments below and empower more students to achieve their academic and career goals. 👇 #HigherEdMarketing #HigherEducation #SummerMelt #WebPersonalization #StudentSuccess #EnrollmentManagement #EducationMarketing #CascadeCMS Rita Winthrop

A robust, flexible, and efficient web content management system is essential for higher-ed institutions. 💻 It streamlines content creation and management, enhances user experience, and reduces maintenance time and costs. 🔍 So, how do you choose the right enterprise CMS for your institution? Our latest blog post, "How to Choose the Right Enterprise Web CMS for Higher-Ed Institutions" provides insights into what an enterprise CMS is, why it's crucial for higher-ed, and how to select the best platform for your needs. Key Takeaways: ♦ Understand what an enterprise CMS is and its importance for universities. ♦ Learn about the must-have features for a higher-ed CMS. ♦ Discover the key considerations for selecting the right CMS platform. ♦ Compare proprietary vs. open-source solutions. ♦ Get insights on planning for migration, user training, and cross-departmental collaboration. Learn how to future-proof your CMS investment. Whether you're a marketing professional, web developer, IT director, or university administrator, this article will equip you with the knowledge to make an informed decision. 💡 👉 Dive into our comprehensive guide and ensure your institution's digital presence is consistent, engaging, and efficient: Read the full blog post by following the link in the comments below. #HigherEducation #CMS #WebDevelopment #ContentManagement #DigitalTransformation #HannonHill #CascadeCMS #Marketing