Discover how to adapt your marketing strategy for the back-to-school influx in your college town. This blog explores targeting new college students and adjusting your approach for parents and faculty. Learn about student-centric campaigns, embracing new marketing channels, creating a welcoming atmosphere, and leveraging user-generated content. Monitor and adapt your strategies for a successful back-to-school season that resonates with your expanding audience. Learn more in our blog: "Is Your Marketing Ready for Back to School?" https://lnkd.in/eZMWHxvM

📢 Standing out on social media is tough. How can you jump on trends while staying true to your college brand? 📢 Check out my conversation with Lizzie Chen Assistant Director of Digital Media at Moody College of Communication. Lizzie is able to make daily content happen on social media with a small team and limited budget. Key takeaways: 💪Build community both online and offline. Host events to bring your social media audience together in real life. 💪Jump on trends strategically. Ensure they align with your brand voice and values. 💪Prioritize original and authentic content over canned graphics. Let students create their own content. 💪Earn trust from leadership by tying social media goals to institutional goals. Open communication is key. 💪Collaborate with students to generate content. This amplifies student voices and saves you time. 💪Consistency comes from organization. Plan content calendars weeks in advance. 🎧 Listen to our full conversation here: https://lnkd.in/gf6BDTZR —-- Want more tips on creating great content that resonates emotionally with prospective students? 📲 Join my weekly newsletter: https://lnkd.in/gXnCj7WS #highered #higheredsocialmedia #higheredcontentcreation #higheredsocialmediacontent #socialmediacontentcreation

I created a university video that went viral with $0 spent on ads. It was for Penn State University that exploded on social media and within the PSU community. I'm talking hundreds of thousands of views, shares piling up, and my phone buzzing non-stop with notifications. The crazy part is it was all organic. It was like watching a snowball roll down a hill, getting bigger and bigger! 📈 So, how does this happen? People often ask about the secret to viral videos. My take? While going viral is great, it shouldn't be the ultimate goal. It's unpredictable and there's no surefire formula 💭 But, it’s all about nailing what resonates with your target audience. Think about it. If you're crafting content for a college, what makes the hearts of alumni, current students, or recent grads beat faster? What memories make them say, "That's exactly why I love this school and my alma mater"? 🎓💙 If your content can tap into those genuine, 'that's me' moments, you're video turns into a personal experience for the viewer. It's about creating something so relatable and heartfelt that people can't help but share it. If you want to see the video that got over 500k plus views, thousands of organic shares, send me a DM and I can send it over to you. #highereducation #creative #collegesanduniversities

I created a university video that went viral with $0 spent on ads. It was for Penn State University that exploded on social media and within the PSU community. I'm talking hundreds of thousands of views, shares piling up, and my phone buzzing non-stop with notifications. The crazy part is it was all organic. It was like watching a snowball roll down a hill, getting bigger and bigger! 📈 So, how does this happen? People often ask about the secret to viral videos. My take? While going viral is great, it shouldn't be the ultimate goal. It's unpredictable and there's no surefire formula 💭 But, it’s all about nailing what resonates with your target audience. Think about it. If you're crafting content for a college, what makes the hearts of alumni, current students, or recent grads beat faster? What memories make them say, "That's exactly why I love this school and my alma mater"? 🎓💙 If your content can tap into those genuine, 'that's me' moments, you're video turns into a personal experience for the viewer. It's about creating something so relatable and heartfelt that people can't help but share it. If you want to see the video that got over 500k plus views, thousands of organic shares, send me a DM and I can send it over to you. #highereducation #creative #collegesanduniversities

#SocialMediaMonday - Do you know what methods higher ed marketers are using to connect with future students today? The team at Intead suggests three kinds of top content ideas: campus content, celebrating student achievement, and unique TikTok strategies. #intled

Did you know that I offer personalized training programs for school districts? Many large districts have (or would like to have) Social Media Ambassador programs to empower staff members across multiple buildings to create engaging social media content. Guess who can train those energized educators with the best practices?! 🙋♀️ The goal is to empower social media storytellers across your entire district, resulting in a more cohesive, consistent, and exciting social media presence for your schools!! Email me to learn more: [email protected] #socialschool4edu #schoolpr #socialmediaforschools

📢 Consistency starts with organization. What's your strategy for planning higher ed social media content calendars? 📢 Check out my conversation with Lizzie Chen, Assistant Director of Digital Media at Moody College of Communication. Lizzie is able to make daily content happen on social media with a small team and limited budget. Key takeaways: 💪Build community both online and offline. Host events to bring your social media audience together in real life. 💪Jump on trends strategically. Ensure they align with your brand voice and values. 💪Prioritize original and authentic content over canned graphics. Let students create their own content. 💪Earn trust from leadership by tying social media goals to institutional goals. Open communication is key. 💪Collaborate with students to generate content. This amplifies student voices and saves you time. 💪Consistency comes from organization. Plan content calendars weeks in advance. 🎧 Listen to our full conversation here: https://lnkd.in/gerMz8YM —-- Want more tips on creating great content that resonates emotionally with prospective students? 📲 Join my weekly newsletter: https://lnkd.in/g5q5XmW6 #highered #higheredsocialmedia #higheredcontentcreation #higheredsocialmediacontent #socialmediacontentcreation

📢 Consistency starts with organization. What's your strategy for planning higher ed social media content calendars? 📢 Check out my conversation with Lizzie Chen, Assistant Director of Digital Media at Moody College of Communication. Lizzie is able to make daily content happen on social media with a small team and limited budget. Key takeaways: 💪Build community both online and offline. Host events to bring your social media audience together in real life. 💪Jump on trends strategically. Ensure they align with your brand voice and values. 💪Prioritize original and authentic content over canned graphics. Let students create their own content. 💪Earn trust from leadership by tying social media goals to institutional goals. Open communication is key. 💪Collaborate with students to generate content. This amplifies student voices and saves you time. 💪Consistency comes from organization. Plan content calendars weeks in advance. 🎧 Listen to our full conversation here: https://lnkd.in/gf6BDTZR —-- Want more tips on creating great content that resonates emotionally with prospective students? 📲 Join my weekly newsletter: https://lnkd.in/gXnCj7WS #highered #higheredsocialmedia #higheredcontentcreation #higheredsocialmediacontent #socialmediacontentcreation

Imagine yourself attending a school fair a decade ago. Brochures, static displays, and maybe a presentation – that was the extent of #educational #marketing. Fast forward to today, the landscape has drastically shifted. In a recent study by #HubSpot, 72% of parents rely on online resources before choosing a school. This highlights the crucial need for a 360-degree approach to #educationalmarketing. Here's why traditional methods alone won't suffice: ➡️Multi-channel engagement: Today's audience consumes information through various platforms. A robust strategy leverages social media, engaging content, and interactive webinars alongside brochures and school tours. ➡️Building trust and authority: Content marketing that addresses parents' concerns and showcases the school's expertise fosters trust and positions the institution as a thought leader. ➡️Targeted outreach: Social media advertising and data-driven marketing tools enable reaching the ideal demographic with personalized messages, maximizing the impact. ➡️Measurable results: Metrics from website traffic, social media engagement, and lead generation allow you to gauge the effectiveness of campaigns and optimize strategies. ➡️Crisis communication: A 360-approach allows for swift and transparent communication during unforeseen situations, maintaining a positive brand image. Therefore, while traditional methods hold value, a comprehensive strategy that integrates these elements is essential to effectively connect with your target audience in today's dynamic #educationallandscape. So, the question remains, how are you incorporating these aspects into your current educational #marketingstrategy? Share your thoughts and experiences in the comments below! #educationmarketing #highereducationmarketing #digitalmarketing #marketingstrategy

📢 Is your higher ed social media community thriving offline too? Here's how to bring your audience together IRL. 📢 Check out my conversation with Lizzie Chen, Assistant Director of Digital Media at Moody College of Communication. Lizzie is able to make daily content happen on social media with a small team and limited budget. Key takeaways: 💪Build community both online and offline. Host events to bring your social media audience together in real life. 💪Jump on trends strategically. Ensure they align with your brand voice and values. 💪Prioritize original and authentic content over canned graphics. Let students create their own content. 💪Earn trust from leadership by tying social media goals to institutional goals. Open communication is key. 💪Collaborate with students to generate content. This amplifies student voices and saves you time. 💪Consistency comes from organization. Plan content calendars weeks in advance. 🎧 Listen to our full conversation here: https://lnkd.in/gerMz8YM —-- Want more tips on creating great content that resonates emotionally with prospective students? 📲 Join my weekly newsletter: https://lnkd.in/g5q5XmW6 #highered #higheredsocialmedia #higheredcontentcreation #higheredsocialmediacontent #socialmediacontentcreation