Hany Farid’s Post

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Professor at UC Berkeley

Some 25 years ago, my postdoc advisor Ted Adelson told me that some of his best ideas came when he was playing around in Photoshop. He was right. As I was just starting my first faculty job in 1999 I used Photoshop to splice the head of a tennis buddy onto the body of tennis great Andre Agassi. As I did this, I realized that the resulting fake image would leave behind a specific artifact because of the way I resized the head to fit the body. This simple observation led me on a 25 year journey of thinking about how to detect manipulated content. While 10 years ago this would have been considered a niche field, today, with the rise of generative AI and deepfakes, determining the integrity of content has taken on a more urgent need. Working with an amazing group of digital forensic researchers and cybersecurity experts and after two years of building solutions to detect all forms of manipulated media, we are launching GetReal Labs with a mission to protect organizations worldwide from the threats posed by the malicious use of manipulated and synthetic information. Press release: https://lnkd.in/gdNrdvPy Blog: https://lnkd.in/gskcwnYj Wired: https://lnkd.in/gHfcTPyp

GetReal Labs | Deepfakes, real consequences.

GetReal Labs | Deepfakes, real consequences.

getreallabs.com

Jeffrey McGregor

CEO at Truepic | The Enterprise solution for digital content authenticity

2mo

Congrats, Hany Farid - this is such important work. And, there is no one in the world better suited to build a company in this space leveraging detection/forensics!

Kaya Thomas, MS, MBA

Solutions at Relay | MIT LGO Alumna

2mo

Congratulations!!! This is so needed, excited for you and your team!

David Scharbach

Distracted Father, Founder of Toronto Machine Learning Series (TMLS) & MLOps World; Machine Learning in Production

2mo

Hi Hany I run a large conference and would love to connect with you to help share your work here

Saniat Sohrawardi

Ph.D. Researcher @ RIT | DeFake Project Lead | Usability of Digital Media Forensics, HCI, ML, Cybersec and Ethics

2mo

Congrats on the new venture! Love the little Photoshop anecdote, your work on fighting digital manipulation has always been amazing and well documented. Best of luck! P.S. hope to explore career opportunities and collaborations with the lab once it's up and running. 😊

Christian Gray

Strategic Advisor and CxO

2mo

Hany Farid fascinating work, I'd like to have you consider joining the conversation at Rebooting the Web of Trust, Joe Andrieu and Christopher Allen this would make a great paper topic, correct?

Many congrats, Hany! This is such critical work, and I can't think of a more thoughtful person to lead it. Let me know how I can support you as you build GetReal.

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Dan Kinney

Fortune 500 Legal Solutions | eDiscovery, Compliance, Data Privacy, AI, Data Breach Notifications & Consulting

2mo

I'm thrilled to read this news. Congratulations to you Hany, and to all involved!

Ahna Girshick

Artist & Research Scientist

1mo

Hany Farid -- you are the best person to do this! You are a technical pioneer in this space and have the integrity to do it right -- thank you!

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Roger Solin

Digital Transformation Executive | AI Product Strategist | Enterprise Architecture | Leadership | Systems Thinker with Operational Rigor | Salesforce Certified

2mo

Fabulous. The world needs this.

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