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Are you exhibiting at a trade show? Want to attract more people to your booth? Try offering the people passing by something, even a stress ball! This simple giveaway can start a conversation with passersby and draw them into your booth. Remember, it's important to work the aisles and engage with potential customers. What's your go to way to attract engagement to your booth? #TradeShow #IndustrialMarketing #ManufacturingMarketing

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Where should we put the booth? Should we pay extra for one of the better spots? 👈 If you've ever asked questions like that, then this video is for you! https://lnkd.in/g-GihkVu #tradeshow #tradeshowmarketing #experientialmarketing Follow ROI Trade Shows for more tips!

Are you exhibiting at an event this year? To make it a success, you must make sure you do the right amount of prep. From perfecting your plans to managing those leads to ensure they convert, my blog shares all you need to know. Go to: https://buff.ly/3TGlVOE #marketingblog #exhibitions #lindsaywoodwardmarketing

What Makes a Trade Show Booth Stand Out? 🤔 When buyers have limited time and back-to-back appointments on the show floor, how you display and present your booth can make or break your success! A successful booth combines a clean, eye-catching setup that highlights key products, knowledgeable and approachable staff, and strong, consistent branding. But even with all these elements, your efforts can fall flat if the salesperson representing your booth isn’t ready to engage and draw in prospects. It all starts with the people! What booth strategies have caught your attention or turned you away? Share your experiences below! 👇 #TradeShowTips #ExhibitionSuccess #emerald ASD Market Week

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Trade shows are big expenses. They are also big opportunities. We talk about this all the time with our partners from Art Guild, Inc. who build the amazing booth environments for these shows. Getting the message right on the booth is key, but aligning the physical message with the sales conversations happening in the booth can make the event even more impactful. Just as important is keeping the energy and enthusiasm up AFTER the show. Have a detailed support plan well in advance of the show. Ask your salespeople how it went at the show. Provide them refreshed support after the show. That is how ROI will happen. #tradeshows #backtobasics

#1 biggest event mistake? Using events to collect emails NOT close deals. When the event KPI is “butts in seats,” Your event is just another expense for the CFO …………………………………………………………………… When is the 1 time the customer is out in the open? The event. This moment is business gold. How to turn your event from cost center to profit center: - Matchmaking & Demos You have all the attendee info. Enrich it with 0 party, 1st and 2nd party data. You have info on the exhibitors / your own products. Match the buyers with the best possible solutions. Facilitate communication: messages, calls, demos - Pre-Event Events Ramp up convos with smaller local satellite events Not only does this start deal flow It also creates bulletproof community - Hammer Home Deals @ Event With matchmaking, intros, demos done, Use the event to engage deeply with the customer Possibly, close the deal! What’s one tip you’d add to getting the most out of your event?

We are right in the middle of trade show season. As a veteran in the trade show space, I know what works and what doesn't! If you are walking a show, you want to be strategic about it. Plan where the people are at that you are looking to target, look at the exhibitor list and determine where the potential for your highest ROI will be. On the other hand, if you're exhibiting at the show, you'll want to know how you want your booth to look, the set up, where your people are going to stand, etc. These couple of tips will help make the most out of your trade show experience. #TradeShow #IndustrialMarketing #ManufacturingMarketing #B2BSales #TechnicalSalesEngineer

Breaking the ice can be difficult at a tradeshow, where there are so many things demanding an attendee's attention. This video covers a few ways you can up your opening lines with leads at a show. Want to connect with tradeshow experts? https://hubs.li/Q02t-BNk0 #eventprofs #experientialmarketing #eventstrategy #liveevents #Tradeshow #Tradeshowseason