This was a lot of fun, easily the most fun I've had this year at work -- well done to the marketing team of Cambridge Mobile Telematics and to my co-stars Russ Mandelik and Laura Richardson. And well done to the CMT researchers who did the research on the virtuous relationship between drivers who are engaged in their telematics programs and safer driving. Watch the short video inspired heavily by Love Actually and read the paper at https://lnkd.in/evzGHJy7
We’re big fans of Love Actually. That scene where Andrew Lincoln charms Keira Knightly with hand-written cards inspired us to ask the question — What if CMT knocked on an insurer’s door? Watch the video to find out. Download the engagement whitepaper: https://lnkd.in/ecibGCdx #LoveActually #LoveActuarially #UBI #UserEngagement
Hari Balakrishnan so cute!!! The cards scene is my favorite and Andrew Lincoln had my heart in it. LOVE seeing tech executives emote with authenticity. Your marketing team needs to take a bow 🦄🍀🎉🤩🌈
Umar Saif
1mo
With those skills, not much to worry ”post tenure” Hari Balakrishnan
DP Prakash
1mo
Nice one Hari. 😀
that's a fun approach to marketing, and good acting there Hari...
Todd Hodes
1mo
🙂
Love this, Hari! Next career stop, Hollywood!! 😉
I can relate to it. I am in Hartford CT - the Insurance City, for a few decades now.
Precious Nduli
1mo
This is very cool Hari Balakrishnan and the ‘love actuarially’ is classic. Well done Matthew Fiorentino and team!
Russ Mandelik
1mo
Totally agree Hari Balakrishnan it was a lot of fun
Hari Balakrishnan Kalakitta!! Kaila thozhil (if you need a change from academia)!! 🤣