HARIBO of America, Inc.’s Post

As we gear up to celebrate independence this week, our Associates have us seeing stars! They’re already preparing for our next big seasons and they are ✨shining✨. Right now, our U.S. factory is producing the sweet treats that will find their way into millions of hearts & hands for all the special celebrations yet to come this year. #helloHARIBO

Happy 10th anniversary to our iconic Kids’ Voices campaign!   A concept that’s expanded into 40 variations (and 19 countries), these commercials perfectly embody the playful spirit of our brand. Kids and grown-ups truly do love it so!   In celebration, we’re sharing a different kind of sweet treat today -- a special peek behind the curtain at how this campaign came to life.   #helloHARIBO #KidsVoices #ChildlikeHappiness

At the Sweets & Snacks Expo, we asked our Associates to show us their favorite HARIBO treat... what's yours? #SweetsAndSnacks #helloHARIBO #booth21628

In celebration of our third annual National Gummi Bear Day, we're excited to announce the latest edition from the Happy World of HARIBO: Red, White & Blue Goldbears! We're bringing back two exclusive flavors in this limited-edition treat; Cherry and Blue Raspberry, and a fan-favorite, Pineapple, all in one fun bag that'll inspire fireworks this summer. Manufactured in our Pleasant Prairie, Wisconsin, factory, we're so proud of our Associates across the business who brought this exciting treat to life for fans to enjoy. #helloHARIBO #childlikehappiness #NationalGummiBearDay

On International Women’s Day, we are proud to recognize the contributions of all women… and we are especially honored to recognize the trailblazing women of HARIBO! This afternoon, our Women's Business Resource Group led a discussion about the history and importance of #IWD and shared their plans for the coming months. Their work aligns with the #IWD2024 mission: amplifying the importance of diversity, empowerment and the crucial role of inclusion in achieving gender equality. Together, we can break down barriers, challenge stereotypes and bias, and create environments where all women are valued and included. Together, we can #InspireInclusion. #helloHARIBO #internationalwomensday2024

No broken hearts in the Happy World of HARIBO! Our gummies have something for everyone to love. Are you team Sweet or team Sour? 💕 XOXO, HARIBO #helloHARIBO #ValentinesDay

Our newest Kids' Voices commercial recently premiered alongside the biggest musical stars in the world, airing during the 66th annual Grammy Awards! But the star power didn’t stop there. We had a golden opportunity to "make a play" on our new spot with two major HARIBO fans: Green Bay football icon Donald Driver and Kansas City starter Marquez Valdes-Scantling. Check out their version on this post, and view the full new spot here: https://lnkd.in/gVkr7HRQ

Our U.S. Headquarters got an exciting update — and it brought Childlike Happiness to the Rosemont skyline. Have you spotted our sweet new addition yet? #helloHARIBO

We’re starting 2024 off with a Guinness World Records title --The World’s Largest Jelly/Gummy Candy Mosaic! The 350-square-foot mosaic is made of over 150,000 HARIBO Goldbears, each placed precisely by our HARIBO of America, Inc. Associates, friends and family, and community partners from the Boys & Girls Club of Kenosha and the University of Wisconsin-Parkside.   The Goldbears mosaic launched our first-ever fan art contest, #HOWiHARIBO -- inspired by the creativity we see from our fans worldwide; playing, building, and designing with our fun gummi shapes. Fans can create their own artwork using HARIBO gummies and send us photos for a chance to win exciting prizes.   Thank you to our Associates, the Boys and Girls Club of Kenosha and the University of Wisconsin Parkside for helping us make history! #HelloHARIBO #HOWiHARIBO #GuinnessWorldRecords #childlikehappiness