Happy 10th anniversary to our iconic Kids’ Voices campaign! A concept that’s expanded into 40 variations (and 19 countries), these commercials perfectly embody the playful spirit of our brand. Kids and grown-ups truly do love it so! In celebration, we’re sharing a different kind of sweet treat today -- a special peek behind the curtain at how this campaign came to life. #helloHARIBO #KidsVoices #ChildlikeHappiness
Our sweets are about creating small moments of joy in our daily lives, and that’s just what our adverts do too. The Kids’ Voices campaign is the perfect personification of our HARIBO brand: it is fun and playful – or as we say in Germany, spitzbuebisch. They’re also universal – just like happiness! Reminiscing on ten years of our iconic commercials, HARIBO’s Herwig Vennekens and Quiet Storm’s Trevor Robinson OBE go behind-the-scenes and reveal the secret ingredients for our sweet success. Whether you’re a farmer, sumo wrestler, football player or police officer, you can always share the joy that comes from opening a bag of your favourite HARIBO sweets 🍬
Impressive growth!
Fantastic branding! You should consider creating playgrounds for grownups, like a Haribo Park.